Analysis on the status quo and future of the classified information website of China's life

In fact, the site of the Life information field can be divided into the following 4 major categories:

1. Comprehensive Living Information website

This should be regarded as a kind of portal site, and is Word-of-mouth network, love Help network, j.cn and so on behalf of a group of sites.

2. Classified information website

This is to net, 58 with the city, the People's network, such as representatives of a number of sites.

3. Local station

Usually for the harbor, the local community.

4. Vertical Station

To rent nets, second-hand information such as the release of the site.

Situation：

Comprehensive life information site, because the information coverage is relatively complete, so can all kinds of traffic can be point, useful, useless, of course, sometimes garbage flow can also be converted into effective traffic, because the entertainment users are also have to eat and drink demand. A little thought, that this site seems to be a lot of profit mode? The industry is full, the flow is big, the profit seemingly is not a problem, the actual situation is more pessimistic, in addition to the brand advertising a little profit, other types of advertising, traffic dispersed, not related to excessive flow caused by too much.

Classified information site, classification site is also relatively tragic situation, although some classification site traffic is good, but because of this type of site lack of strong business model, has been operating bleak. As for the classification information site itself, a number of cities go hand in hand, many categories go hand in hand, the development will not be balanced, so the tragedy of the classification site is that if you put aside other less information of the city stations and some less information categories, the rest of the classification information site can also be seen as a And the business model is similar to other life-like sites, mostly small businesses, move, send water, send milk, logistics, express, etc., unless a number of cities are doing a good job, the quantity is possible, and this localization is very strong site, generally there is no chance for you to do all the city or all categories are unique, because you are developing, Competitors are also developing, and the classification site with comprehensive life site, local site business overlap high, so the competition is also very fierce.

Local station, this kind of site is based on the community started, is also a personal webmaster in the field of life to do the most successful type of site, because the localization is very strong, so this kind of site is generally a good local webmaster, such as Hangzhou, 19 Floor, Changzhou Dragon Lane, Xiamen small fish and so on in the webmaster Circle left a story, And this type of site business model is also local businesses, local advertising, but due to the high concentration of traffic, coupled with these stations are very familiar with the local market, local resources are relatively good use, so the development is still good.

Vertical station, the development momentum is relatively swift and violent, but also is a kind of site that the stationmaster are optimistic about, easy to operate, business model is also more clear, do which industry, there is a business for you to pay, so the vertical industry has also sprung up a large number of sites, real estate, second-hand, and even subdivision, the real estate inside there are special to do the new house, Special to do second-hand housing, specialized office building, do shops and so on, second-hand inside more, do second-hand car, do second-hand home appliances and so on.

Future：

Grasp the relevant areas of life, ordinary people to do the station, there is always a future, but we can also see that such a site localization is too strong, by local resources and the degree of Internet development and other environmental constraints will be more serious, so there is no way we often see the Internet law-only the first three, this situation appears, Of course, if it is possible to say, it is the involvement of large capital, such as China Telecom number, all over the city, crazy acquisition, various places of life site, and even we now see the comprehensive Life site, classification sites are received in the bag, so the possibility of bigger is not without.