Analysis says Facebook's game strategy is a major failure

Introduction: Foreign media Monday article, said that most of the current game of Facebook is asynchronous mode, players can not be real-time interaction. This is a strategic mistake for Facebook.　　In the next 12 to 24 months, I believe that synchronized mode game will become the new favorite. The following is a summary of the article: in front of Facebook's hundreds of apps, only 5 are synchronized games that allow users to interact in real time. In the top 25 apps, only one is a sync game, the Poker game that Zynga developed.　　A new game is introduced almost every week, but all of them are asynchronous, and have been seen before. For example, the Happy Farm (Farmville) is hoeing, selection, sowing, growing up to sell vegetables, restaurant games Caféworld is to prepare tableware, cooking food, entertain customers.　　That's why many of the games in Facebook are déjà vu and seem to be different versions of the same game. For the top hundred games, there are almost 100 clones. For example, after "Happy Farm" there are "farm towns" (Farmtown) and "My Farm" (My Farm), "Animal Heaven" (Zoo Paradise) and "Animal Kingdom" (Zoo Kingdom) after the world of animals.　　Each developer is repeating the same game mechanism, even direct copy, time and time again.　　Moreover, the games focus on two things: viral transmission and profit-making, which is to get 2% of the players to pay, so that 98% of players send spam to their friends and persuade their friends to pay, which will be eliminated sooner or later. This viral transmission has been in decline. Last year, Farmville traffic has fallen by half, and the number of active users has dropped from 32 million to 16 million. To make things worse, the lost users did not turn to Zynga's new game, but lost it altogether.　　In February this year, the total number of active subscribers to all of Zynga's applications was 70 million, and now it has fallen to 43 million. In addition, the Facebook game's other growth engine-paid promotion has also begun to weaken.　　In the developed world market, the number of users has not much room for growth, which means that the volume of page browsing will also tend to smooth. Of course, Facebook also recognizes the problems of its current game.　　So who would suspect that Facebook would then develop a different model of the game instead of sticking to the current asynchronous Pattern. So in the next 12 to 24 months, it is believed that Facebook will bet on sync games. There are many advantages in this field. (Li Ming)