Analysys database releases data on mobile internet market in the second quarter

"Billion Power network News" August 22, the Yi-chi think-tank released the second quarter of 2012 mobile internet market-related data. Data show that the mobile shopping market as a proportion of the overall mobile internet revenue growth, while the flow fee, mobile applications and services, the market size of the corresponding reduction.

Data show that the mobile shopping market in the second quarter of 2012 continued to continue its first-quarter high growth, the market grew to 14.85 billion yuan, accounting for the second quarter mobile internet overall market size of 40.06% (the first quarter share of 34.3%).

However, the rapid growth of mobile operators has not significantly led to the growth of mobile advertising business. Mobile advertising accounted for 4.34% of the overall mobile internet revenue in the 2nd quarter of 2012, compared with 3.5% in the first quarter, the report showed.

In addition, the amount of revenue that mobile Internet earns in terms of traffic fees and mobile applications begins to shrink. Among them, the flow fee scale from the first quarter of 34.3% to reduce to 29.67%, mobile applications in the service scale from 31.5% to 25.92%.

It is understood that as of the second quarter of 2012, China Mobile internet users have reached 470 million, compared to the first quarter of the increase of 20 million yuan, while the second quarter mobile internet overall market size reached 37.1 billion yuan, a growth of 6.5 billion yuan in the first quarter.