Analysys International: Next year's web game into SNS revenue focus

At the turn of 2009 and 2010, the user value of each SNS enterprise is gradually stable, and the user's social network forms and maintains the user's quantity and stickiness. How to use the stable user resources to solve the SNS revenue problem has become a new focus.　　Analysys International analyst Yuyi Forecast 2010, the web game will become SNS website's revenue focus. SNS website of 2009, has transformed into netizen Internet life Platform, multiplex Internet value to the SNS platform gathers, among them the webpage game is more prominent, some SNS website already started the webpage game operation. There are three reasons: Web game user Group and SNS main user group overlap degree is high; SNS user needs are entertainment, social-oriented, and through the game to meet the social needs of the game users of the way the social game has been successful, web games have more excellent entertainment and also have the potential to carry social value;　　The user behavior habit of the web game is close, all take the use of the fragmentation time to satisfy the related demand mainly. Analysys international attention to Renren's game module has been operating 20 of the balance of the web game. In the game product accumulation, has the initial foundation, the combination SNS viral marketing superiority, the game user scale increases well.　　At the same time, Renren in the user information and web game interoperability has also been explored, the model is expected in the next 1-2 years to become a network of SNS Web game features one. And the web game will become a social game "upgrade version" to provide users with entertainment and social value, and in this process, SNS enterprises can combine the profit model of online games and social game advertising mode, for its contribution to revenue.　　The core of the implementation of this model is the connection between user Web game and SNS Social. Analysys International (Analysys Analysys) believes that with SNS Web site to the basic application platform for the success of the transition, the stability of the user base, web games will become an important transformation channels to network games combined with IGA mode to drive revenue. Web game will become the SNS industry 2010 years of revenue focus.