Analyze how to attract consumer attention through the MB World of Warcraft campaign

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I am a world of Warcraft enthusiasts, play for so long wow also a little touch, especially the promotion of World of Warcraft I found that to arouse the attention of consumers, the brand must be in a short time to learn to use the power of social media to do promotional activities, specifically, there are the following inspiration:

Do you know your target group?

As a brand, you need to know your target group, to be precise, such as where these people live, what their hobbies are, what they have, what their attitudes towards life are, what language they usually communicate with, and so on.

Although these are the details, but if the brand to seize them and make appropriate refining, will directly affect the theme of the activities of the setting, communication language tone, skills and other styles. Only by the correct analysis of the audience Psychology can guide the official micro-blog, micro-trust and other platforms above the development of the direction of the follow-up topic.

Refers to the positioning of target customers can not talk about the method, may be divided into the initial subdivision and the target customers two subdivision.

Generally speaking, we can by the consumer's income, age, address, shopping expenses and so on a preliminary breakdown of consumer groups, especially to focus on the marketing strategy of the most potential consumers, such as:

1, often and a large number of consumers to buy a certain type of products such as often buy salad dressing, preference for Western-style food, like Italian pasta consumers;

2. Consumers who have only begun to contact and purchase similar products are young consumers who have just been able to buy small and medium sized housing;

3, the product has the highest expectations of consumers such as women's needs and expectations of cosmetics;

4, the first users of the use of products, these people can play a good role in the demonstration, they can affect other consumers such as digital products early purchase and users.

At the same time, the brand wants to provide consumers with what kind of products or services need to understand the needs of the target group, while the needs of the detailed division:

1. Combine data in different variables: geographic analysis, demographic, psychological research, behavioral research and demand research data, bringing meaningful and operable target customer group needs definition profiles;

2, skilled consumer research: questionnaires, seminars, family visits, organize training camps, to understand the life of consumers every day;

3, to understand in addition to the functional interests of consumers also need product experience: Unmet personality needs or not to be valued for the psychological superiority.

How many channels of expression have you created for consumers? How are they doing?

Brand should learn to observe the characteristics and preferences of the target group and then give it to the audience, timely throw open topics can inspire consumers to express their demands, narrow the distance with them, so that they have more imagination and expression of space to enjoy the initiative of fun. Like what:

Case one: Durex to attract consumers to participate in the discussion by throwing out the interesting topic.

Case two: The Ling Shi effect teaches all male friends the secret of courting.

Case three: the promotion of the United States of America directly provoked the war between the tribes and the alliance.

Therefore, no matter what form the ultimate brand of communication purposes has been achieved, this is enough.

Do you want to expand the War of Warcraft? Then call Kol to show up!

People are used to following the mainstream or the authority this is the effect of the so-called opinion leaders, who are able to kol in social media, such as the promotion of the KOL, which has achieved a high conversion rate, but Kol has a different influence, up to thousands of, Low to dozens of, if blindly choose a fan account to push the content of the event is precisely the result of some fans of the 0 concern, because they are not interested in understanding, to some extent, the waste of KOL resources also weakened the spread of the activity.

Did you stay on the phone? Prepare to detonate the war!

Through social media can quickly play Kol influence, spread the activities more widely to detonate the war, but do not ignore the follow-up topic, we must immediately arouse new topics to stimulate the interest of netizens, inducing them to interact, which also determines the duration of the activity and the degree of impact. MT World of Warcraft series of promotional activities in Beijing, Shanghai and Guangdong and other Warcraft loud, fully lit Warcraft players to participate in the enthusiasm of the event. A large number of World of Warcraft loyal players into the MB brand promotion campaign to talk about the details of the game, they joined their own camp to discuss.

Social media in the era of communication and interaction requirements more urgent, brand official microblogging, micro-letter, etc. should pay attention to communicate with users in a timely manner, through the control and guide the topic to constantly stimulate the nerve endings of netizens to enjoy bursts of climax.

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