Analyze the development direction of automobile website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Under the prospect of the booming of China's automobile industry, December 9, the State Council convened an economic work conference, decided to extend the reduction of 1.6 litres and the following small passenger car vehicle purchase tax policy to the end of 2010, the preferential tax rate from the original 5% adjusted to 7.5%. At the same time, the car to the countryside policy extension to the end of next year. The car with the old replacement subsidy amount adjusted to 5000 yuan ~18000 yuan. and further implementation of energy-saving and new Energy vehicle demonstration and promotion of pilot cities, to increase the development of new energy vehicles.

Obviously, the vehicle purchase tax reduction according to 7.5% Levy, the small displacement vehicle purchase tax rate rises, the car owner buys the car cost to increase. But that does not stop the consumers who really want to buy cars, and in the 1.6L, the most expensive models are more than 2000 yuan in purchase tax concessions. But the key issue is not how much concessions, but should pay more attention to the country's incentives behind the car consumption. From the announced new deal, we found that the car with the old exchange rate increased, which also confirmed the country's healthy development of the car market long-term consideration. The elimination of excessive, ultra-limited old models, not only improve environmental protection capacity, but also to promote the sale of new cars, both worlds. Therefore, the car with the old trade policy is the focus of this economic work meeting.

June 1 This year, the state issued the "car to replace the new implementation measures", the contribution of 5 billion yuan to subsidize the old auto scrap update, but as of this November, the national scrap updated cars, and the second-hand car market, because has not promulgated the specific implementation of the local rules, So the market has been on the sidelines for the so-called new policy. Owners are not willing to scrap the car, mainly is the subsidy and used car valuation there is a large difference, if the previous policy as a standard reference, only the residual value of old cars less than 6000 yuan, the promotion of the role of policy will be revealed. And according to our survey, in the current second-hand car market, the trading price is less than 6000 yuan models are few, even in the late 90, the old model Santana, Jetta, Fukang and other models, the transaction price is still around 20,000 yuan, and the accord, Camry and other old models of the market price is also between 30,000-40,000 yuan. From this market phenomenon can also be seen, the owner's demand is also focused on the old for a new way.

At present, the website of the automobile mainly divides into the new car second-hand car service market and the car club four kinds, and can really put the new and old replacement business driven up only in the second-hand car class site, then how to make the second-hand car website operation replacement business has become a relatively hot topic.

So how to build a second-hand car replacement business of old and new?

First of all, the local 4s shop is bound to establish a relationship, and especially the 4s store of the second-hand car department, there are many 4s shops do not have a second-hand car department, then this will be used cars to enter the replacement business is a very favorable condition.

Then you need to establish contact with the second-hand car business, 4s shop used to the trend of the old cars will generally flow to the local second-hand market, then seize the replacement needs of users, must take into account the 4s shop used to the direction of the old car.

Finally, the optimization of their own business, the general user selling cars is nothing more than the need to change or to mention the two situations, in the site can provide replacement services, of course, it has created a new car of the old car one-stop service, user-friendly and improve their own competitiveness.

Above only for market analysis and establishment of ideas, the actual situation needs according to their own situation and local market conditions implemented, this article by the Jinan second-hand car http://auto.jnol.cn/, reproduced please indicate the source.