Analyze the reasons for link building failure

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

"Why does my link building always fail?" Why is my SEO optimization unsuccessful? This complaint type of conversation from a lot of SEO webmaster's mouth can hear, rather than spend time on this, but also concentrate on finding solutions.

1, the dissemination of resources is too weak

The boss decided that the company should try some link building, so designate a colleague to do it, such as let a copywriter to contact, one weeks to get 30-50 valid links, of course one weeks later, he failed. Link building is not a plan that can get rich quickly, and its realization process needs to be completed gradually.

Link construction projects need to invest sufficient resources, which is not easy, especially when you run a small business, a good start is to hire a professional link building workers to ensure and oversee all its work to get more link building resources.

In order to better play the biting resources, the ideal link building team composition should include: Chain builder, create link content person, design close-closing personnel, project manager and social media person.

2, content creation is not enough to insist

This feeling is like "loose fishing", one side wants quick fixes there is no better and quicker way to find link building way. On the other hand, the content creation is not enough perseverance and effort, this will only make link building failure.

The first thing to know is that the content creation process is not sweatshops, and more often he is a case study. In essence, a good content can increase the site traffic 40%, reduce the content of 33%, this content form is not the pursuit of digital games. It's a high quality study.

Second, the content strategy should define the side people and create workflows to implement a system of checks and balances to ensure that your nyainrong is created, and if your content lacks strategy, first make sure you really understand how people use the Internet and get involved with the builder's links.

3, link building is not integrated with other marketing channels

For link building, if the lack of integration, then only a traditional link building content, big victories often include other departments, such as social media, PR, product team, and more, many of your PR team are running initiatives can easily be adjusted to fit the SEO team's agenda, This is a major reason why link building needs to be integrated with other marketing channels.

Please keep and other different marketing team good communication, communication, take the initiative, so that your link building initiatives to get more obvious effect.

4, Link construction team member siloed

As with marketing channels, link building can also participate in different teams, a complete link building team represents it has a strong ability to execute, because there is no relative independence between team members, if small teams often do not have this problem if you have a large team. It may be possible to set up offices in different locations, which is easy to make link building out of a decentralized and independent situation, not conducive to implementation, although not everyone in the team is an expert, but from experience and know-how, all team members will provide you with successful help.

Everyone is a core competency in the team, knowing what each person can bring to the team, and what each team member's skills are:

Link Builder: This person spends all day fumbling on the Internet and can control and master the latest things and content on the Internet, observing and learning all the way along the way. He can bring you the latest new things in the Internet, but also can give the project to make the appropriate comments or suggestions. Content Creator: Writing all day long, he knows how to use text to represent data, let you link user experience, capture the voice and style of the brand. Remember to win link building relationship building, do not network The ultimate goal of all link building is to improve conversion rate rather than create links.

Original article Source: http://www.thebaiduseo.cn/about.html webmaster starting A5, reprint please keep valid link address, thank you!