Analyze user behavior from Single-page and how to build Amoy station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Taobao Guest is nearly one year the hottest net earning projects, but also with a hot web site model, I believe we all know, yes, is a single page site. Things always have two sides, there are advantages and disadvantages.

I. Benefits;

The benefits are very hot, mainly including: 1, simple, can be mass-produced. Taobao Guest single page program is very simple, no technical content as long as upload can be, can also bulk copy, station group operation become possible; 2, high conversion rate. Single page of the conversion rate has been popular, as to the actual is what kind of is also unknown, because my site is not a single page site.

Second, the disadvantage;

Obviously, the disadvantage is that there is no article system, if the hard to add the article system, will make the entire page become uncoordinated, like those on the online sales of the left-carnitine on the part of the art is quite good, to the bottom of the footer of the copyright information is over, and then a large section of blank, and below is a lot of black seven miscellaneous eight article title, If I am a user, if I see these, I will not buy, give a person a feeling is not formal. Similarly, Taobao guest single page is the same, if you add the article system ranking is difficult to do, if added, the page is a bit messy.

Three, single page really conversion rate is high?

If you want to weigh both, you first have to understand what the purpose is, people say a single page site conversion rate is high, I think otherwise, I also used a period of time, conversion rate of 1% are not, and later did not decide to design a page, there are navigation columns, the page is also considered refreshing, now although the keyword ranked off, But the conversion rate is good, about 10 IP per day (not the key word in), there is a conversion. Of course, this may have a long tail of power, last week in good shape, the conversion rate is about 3%, the calculation is also a promotion. Then the single page site has been proud of the conversion rate is not a self-defeating, then his advantage is gone. There is also the possibility that the user is tired of the same as the product without anything except the site, see my Site feel refreshing, the conversion is not surprising.

Four, not single page can also transform the reason analysis;

The traffic Statistics of single page website, basically Pv=ip, unless it comes in from the inside page, of course, the product class from the inside page of the possibility is very small, that is, the home jump rate of 100%, this jump rate contains two parts, part is no place to point, point the product, went to Taobao shop, no matter buy or buy, Our work is done; the other part jumps out of the window with the Close button and jumps out of the page. Of course, the two jumped out is also a proportion of last year to Taobao than directly close more than the direct shutdown this year than to Taobao more (personal summary, without data argument). This will cause such users to see such a single page directly off, he might be able to retrieve the second page of Baidu third page, there may be directly off Baidu to Taobao search, because from here he knew to buy products to Taobao.

Five, the entire station has the advantage?

Taobao has recently seen the word is no longer only products, such as what to do ah, what what to do, what the way, from these words can be seen that the user's intention is not to buy products, if you give him a single page list, users must not stand, direct click Fork. This time the advantages of the whole station is reflected, he may look at the above methods and other articles, even if not to create a deal at least improve the site's user experience, reduce the bounce rate to increase PV, over time, the site's search engine friendly degree will be more and more high.

Six or two can weigh it?

Of course, we can reduce the proportion of the product page slightly, to open a piece of width 150px+ to the article, put in the right position, this position is very important, not too conspicuous, otherwise rob the thunder of the product, also can not be too inconspicuous (for example, the page ends down to drag 10,000 px to see), This will attract those who are not buying products to see, as long as their eyes are no longer on the product, must be able to see.

One-page station is not a synonym for Taobao, we can also Taobao guest site to do with the industry station, the intention to maintain the intention to care, as long as the insistence, there will always be the fore. Article original share, reprint please keep http://www.ccdzt.com, thank A5 provide platform.