Analyze your PPC Ads Why investment returns are so low

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A key issue is how companies spend the least amount of money to get the best results. Every business will take into account the return on investment of the enterprise. The PPC strategy in search engine marketing is no exception. Many companies do PPC ads have encountered the situation of the full. PPC ads and the return on the investment of a lot of reasons on the details of their own strategy, the following author on why your PPC ROI low share their own analysis.

One: The lack of PPC skills

On PPC, the first thing we need to focus on is the keyword matching problem, only do a good keyword analysis, can really get our target users, and in the keyword or description of the construction, we not only to correctly analyze keywords, but also in innovation up and down the full effort, Imagine how a uniform title can better attract the attention of the target audience. At the same time we need to notice the word limit, our PPC description needs to be controlled within 80 characters, we cannot guarantee that our PPC can always be displayed in the middle of the search results, if it appears on the right side of the search results, then we should use as much red as possible, in the form of title + description.

PPC is the key link is the ranking of the bidding, then whether our ranking is the best of the first? The author thinks otherwise, the first position is more apt to become the object that the competitor clicks maliciously, the second is the first position is more easy to get the searcher's error clicks, so overall, the return of investment is not high, And personally think the best place should be second or third.

Second: Landing page design is too casual

As a webmaster Many people are clear conversion rate, the user arrives at your site is not to say hundred is will become your customers. For PPC, the role is at best A guide to the target visitors, when the target visitors to our site after the next work needs us to do, such as PPC landing page design, this page is every want to get a high return on investment enterprises can not ignore the problem, In the landing page design, the author has the following suggestions.

(1) Our PPC Landing page is not necessarily the site's homepage, the best way is with the relevant Long Tail keyword page collocation, so that we can better retain and convert our visitors.

Article PPC Landing Page design to be as concise as possible, the theme is clear, do not open the page is a deluge of floating windows and advertising, these users experience will cause great damage.

(3) PPC landing page needs to match the customer service system, which has a key impact on the conversion rate of the site.

(4) Improve the reliability of landing page, we can add security certification on landing page, specific business address, record number, 400 telephone and so on.

Third: Product quality and online Word-of-mouth deficiencies

According to the author mentioned above several details of the treatment after the general return on investment will be improved, but some enterprises in the operation of PPC ads may also encounter a problem, that is, the return on investment although there is a certain increase, but will soon encounter bottlenecks, that is, the way to put the landing page has been designed very reasonable, But the return on investment is still limited there, on this issue, I think in the final analysis from the product quality and online Word-of-mouth. Because the use of PPC ads only in the online Word-of-mouth does not have much of a leading role. And we need in the product quality and publicity methods to more efforts to establish their own products online brand image is the real long-term breakthrough limitations.

A successful PPC activity is not to say simply find a few key words are over, if you want to get high ROI you need to start from the details, from the long-term. I hope this article on PPC from http://www.afuvip.cc/oil is helpful to everyone.