Anticipate problems with organic search results

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When an organization negotiates to retain the SEM business, one of the biggest and unavoidable questions is: "What kind of growth will we see if you follow your business? What will happen to sales? What happens to traffic?"

It is a reasonable question for any enterprise that they will invest a modest amount of money into organic search marketing. In fact, this problem applies to any purchase.

In the Range online blog, its SEO director Todd Friesen recently talked about the difficulty of predicting organic SEO results. This makes me feel that this is a common problem in the industry. I use several keyword prediction programs, but there is a common problem: the inability to predict the number of monthly searches based on overall online search. Keyword tools are useful for displaying the relevance of two words, but my lord, it is impossible to predict how many people search for a particular word.

So, for this question, even if we can confirm the rank of a group of phrases, even if we know that the hits are ranked from one to five, we still can't be sure how many people are searching for a particular phrase.

"We made three choices based on your four recommendations, will we see your expected improvement of 75%?" Many customers do not understand, usually because it is not explained by SEM Enterprises, various types of Web site recommendations and their results are not always independent or linear. In a word, if four suggestions, such as a, B, C, D, make up our proposed 100%, then four of the three recommendations do not mean that the enterprise or to get the website ideal improvement of 75%. They may rely entirely on a recommendation, and if changing a means breaking down barriers to depth search, changing B, C, and D will further enhance depth search, and a site will not see much improvement unless a has been improved.

Worse, there is a paradox in dealing with customer SEO and SEM enterprise help. Companies don't know that SEO principles have to be enhanced by a good program because their web site is poorly organized. With little knowledge of SEM, these customers are hard to spot and sometimes difficult to explain the potential benefits. Similarly, SEO Elite customers may also be doing homework, some major adjustments to their own

The best way to do this is to use different data from the past to determine potential changes. In other words, find the site baseline to achieve the best match with the current customer, showing different negative results, partial results or SEM enterprise recommendations of the full results, to this end, should be aware of the following factors:

--The current percentage of the site index to the total number of theoretical pages.

--In a complex web analytics process, find the overall number.

--The site currently selects the keyword phrase list for potential short and long tail phrases.

--The percentage of existing content requires minimal change. This is simple, as with the same page tags and meta description to determine the percentage of the page.

--The number of new content needs to rise to the minimum keyword requirements of the site vertical search level.

--The most sincere assessment of the customer, the assessment of the implementation of the change implementation, and the assessment of the timetable. This may be difficult to obtain because the vast majority of customers are overly optimistic about their ability to change different parts of the business.

In order to represent these values, the results are shown in the form of graphs. A SEM enterprise's proposal file, no matter how wonderful, if not get the correct execution, it will never get the search results.

If you work inside the enterprise, don't give up. SEM enterprises may carry out many activities in order to use the data, and you can do so. You can optimize a small part of the site, dividing them into major areas, every 10 pages, or the principle of convenience. Call each part an "activity" and use the same criteria to measure your success.

At the beginning of the sale, the Grass meadow search site will hardly reflect any potential changes. If the enterprise can do, without affecting the site of the situation to improve the search results, they have the right to avoid a positive response. It's not bad, it's not very honest, but it's important to evaluate a potential vendor.