Are you hungry? Shanghai 200,000 free lunch behind

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First contact with hungry when it was the establishment of the Hangzhou branch in 2011 to enter the market of Xiasha University, when the hungry is to sweep around the building leaflets of the bitter cock, and now it has become a Hao throw 200,000 free lunch of the Hao Jie.

The growth history of the bitter cock hungry?

2011, the bitter hanging hungry in the Xiasha university frantically sweeping the building leaflets, and began to win the school around the snack bar. What makes me so impressed is not its more refined cash-coupon takeout flyer than its peers, but his name and the combination of domain name, hungry mody =ele.me, because oneself engaged in the Internet work, so in the sand to see this name and domain name let me aftertaste for a long time.

Then in the next sand in the school around the snack bar often can see the door stickers, this sweeping floor to the bedroom leaflets, to the business to send the door stickers practice, in the university market is very practical. In the university campus market, outside the sale of leaflets, but more of their own leaflets, generally used two times also can not find a replacement for another meal. Are you hungry? It is through leaflets first to let students have initial impression, and then through the campus around the snack bar ads to repeatedly penetrate the students mind, eventually froing will students to sell the way to the network to order meals.

Have seen a lot of hungry before the article is to analyze its pros and cons, very few of the initial development of hunger to do the analysis. I was looking hungry to grow step by step, but initially hungry users, feel pretty good, remember at that time also wanted to contact the hungry, interview their founder, later because things delay also let go, did not think hungry now will be so trench, regret it, if at that time can coincidence into the job hungry Mody, It's worth millions now.

Are you hungry? The growth has several key "external causes": 1. Campus takeout market blank; 3. The level of competition in the campus market is too low;4. Thanks for the mobile internet.

The university campus market has always been the demand for takeout, but it has been a business since sweeping the snow in front of the sale of their own leaflets, because businesses generally have their own leaflets other than leaflets can sell more awareness. And the actual situation is that the university dormitory every day there are countless take-away leaflets, this use two days lost, for another two days, so the takeaway development is only the business of the extension of restaurant food, platform-level take-away market near blank.

Second, before 2011, although there are many entrepreneurs in the market, but most of them are college students, business ability is limited, both uncertain students, and do not have enough capital to promote, so most of them just try and then nothing. As a result of the low consumption ability of college students, not a few college students can see their value, so finally is aware of the market value of college students hungry graduate entrepreneurs to win this market.

Third, in the rich history of starvation, the one of the key factors in the success of the past. Hungry in 2011? When the establishment of Hangzhou and Beijing Branch, the school became the main body of the university, and too accustomed to the good days of 90 hou Zhai culture deep bone marrow, the demand for foreign sales is particularly strong, a call is often a number of dormitories together, blow can produce a lot of single.

Finally, hungry. In the 2013, the development of the mobile Internet to thank the rise of the. In fact, most of the freshman and sophomore students do not have a PC network, before the takeaway can only be done by telephone. And into the 2013, the popularity of smart machines and mobile internet, mobile phone under a single solution because the new no network can not better call the problem of takeout, so hungry can be faster in the depth of the university market, because a large part of the three, senior students out of the internship, freshman, sophomore is the main campus takeaway consumer groups.

Money is not the same as hungry.

Science and technology change destiny? With the growth of the growing hungry no fast development, at the end of 2013 to raise 25 million U.S. dollars, and in May this year received a public comment on 80 million U.S. dollars of investment, 500 million U.S. dollar valuation. Hungry can have today is not think of, once a large group of bitter cock now have become tyrants, and a shot has a thick upstart Hao gas, angry hit 4 million Shanghai white-collar workers to eat 200,000 lunch.

The first batch of the 11, the north, on, hang hungry many users have run to Shanghai mixed small white-collar when, hungry Mody in Shanghai, 4 million is in the homecoming repay the villagers, or in the red Fruits show off? Shanghai's small white-collar workers, you can not be more reserved? Take 100,000 free lunches in a week, What will the white-collar workers in Hangzhou think of you? GEi (wo) (Liu) refers to (fen).

After the financing of the hungry need to continue to expand, come, hungry now money, second, the one or two-line city of the University City market development has been almost, to further develop the one or two-line city office area, and Shanghai is hungry for the camp, so, from the student market to the white-collar market, the first choice in Shanghai to try.

This time, hungry to choose the coverage of white-collar users the widest audience, test water Interactive marketing, in Shanghai, 10,000 pieces of building display screen free lunch ads. In conjunction with the free fast WiFi business launched by the audience, users only need to open the WLAN in front of the TV display of the public buildings, and the link has been set up for free WiFi, and a free lunch of 20 yuan is available.

The basic feature of the advertising of the public buildings is that the target group can be targeted according to the region accurately. This effectively helped the hungry? Lock the white-collar target user group, join the WiFi interconnection mode, so that the media more interactive life circle, content, fun, and experienced a push sweep street hungry Mody is obviously very useful for this form of advertising, No marketing is more direct and humane than being integrated into the life scene. And for the audience, this and hungry cooperation will open the 2.0 interactive communication of the new era, with case-level landmark significance.

4 million of the free lunch went down, nearly tens of millions of advertising input, add before the accumulated on the campus of the old users, hungry is the white-collar area in Shanghai opened a good head, then have to go back to focus on the development of the surrounding businesses, but there is this activity to pave the ground, and add their own money, to deal with the business is only a matter of time, More crucially, how will the rest of the city expand?

Compared to the campus market, white-collar market hit the money is necessary, once hungry to further stabilize the white-collar take-away market, its value to more students market. Because restaurant prices near the work area are higher than the campus market, this provides a greater bargaining space for the hungry revenue.

Pre-sentence: Hungry? The trajectory of future development is worth pondering

At present, the capital market to hungry for 500 million of dollars of financing, to be listed in three years after the market value rose to 1 billion, 2 billion U.S. dollars, white-collar market is a key battle, after this is the Community market, and then to the 3456 line market sink. This is the main line of the development of take-away business path, however, according to the development trend of starvation, it is likely to develop the vice line business, in (meals) outside the sale of the launch (goods) delivery services, or even short express, with the city direct and other pan-logistics services.

To Jing Dong Think logistics is the logic of O2O core look, hungry to eat out of the O2O core will appear more limited, to expand the market, short-distance range of delivery services more imaginative space.

Data show that are you hungry? The volume of takeout in June reached a daily average of 300,000, accounting for the overall online takeaway market of 80%, on the line gathered 3 million quality users, offline connected with 50,000 merchants, has covered 42 cities, is expected this year will cover 100 large and medium-sized cities, the annual turnover of 10 billion. Outside the business is growing large, hungry Mody is towards the collection of different business forms of the ecosystem development, outside the food ordering business as the core, logistics, rapid elimination of product distribution, take-away category diversification and so on are growing, transformation into a comprehensive O2O enterprise is the trend of development.

Wen/Wang Liyang

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