Ashan: How to do well in station optimization

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In the SEO circle circulating in such a word "content for the king, outside the chain for the emperor", this sentence still has certain truth. From the performance of some websites this week, Baidu is more and more demanding for the new station, the trust degree is reduced, the auditing mechanism of the article is more and more strict, the quality of the new station article has a great influence on the weight of the whole website. When we have better content, do a good job in the station optimization can let your ranking has a quality promotion. So how do we do in-station optimization, should pay attention to those things?

First: The structure of the Web site tree

We all know that search engines like the site is a tree-shaped structure, the tree structure in line with the modern knowledge of the classification of the habit.

Tree structure is mainly to see the sense of hierarchy, not URLs: for example, Baidu know zhidao.baidu.com is a typical tree structure, first click on a large category, and then a small classification, and then each problem.

How to build a good tree structure?

1, the directory to interconnect.

2, each content page, the anchor text should be interconnected (now CMS has helped us to complete this work, the site often see previous: xxxxxxxx, Next: XXXXXXX)

3, the content of the orderly classification is very important, whether for search engines or users.

Second: Establish the anchor text inside the chain

In the new article may mention the previous article of the keyword or title, in order to facilitate the user to read related articles, but also in order to make search spiders climb more cool, crawl more pages, the proposal for the relevant keywords to add anchor text links.

Third: Update mechanism

1, each page has a new article plate.

Articles linked to similar topics can help readers find out what they are interested in, or they can add content links to the article. It is recommended that you add the relevant articles manually below an article.

2, each page has a hot article plate.

Displaying hot articles in the sidebar can effectively improve browsing and increase internal links.

3, each page has a random article section.

And so on a series of plates, so that users can easily read, while there are more opportunities to search spiders recommend your page.

Four: Sitemap

1, the website map not only can help the reader to look for the content which needs.

2, you can improve the number of important pages of internal links.

Five: 404 error pages

The correct way to build 404 pages is: (for virtual hosts only)

1, in the virtual machine Management set error page 404.htm

2. Create a simple HTML page named: 404.htm

3, place the 404.htm under the root directory of the website

4, do not turn the 404 error directly to the homepage of the site, which will lead to not be included.

can refer to: http://www.66css.com/404.htm

This article is provided by the 66CSS Tutorial Network @ Ashan, welcome to reprint or communicate with me.