Ashu: How to update the content and editing skills of enterprise website

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Update the content of the enterprise Web site for inexperienced webmaster is also regarded as a distressed thing, the author of a friend just to the network company to work soon, took over the optimization of the site are some corporate websites, he reflected to me is not know where to find information sources. The following author on the sharing of their own over the years to update the corporate Web site content experience, I hope that some friends in the update of the content of the enterprise website some help.

First of all, we have to look for sources of information, first analysis of your site belongs to which industry, and then according to your keywords in Baidu or Google search, if it is a popular keyword, search out the results will have a lot of similar sites, including similar industry sites and corporate sites. At this time we have resources, similar industry sites have a large number of related news, related product information, relevant industry knowledge and technology. And the content of the enterprise website generally will be relatively few, unless also is the website that optimizes new. If it is also a new optimization of the corporate web site, which will greatly save your time, you can directly reprint the station's products or news content.

With the data source, we need to be skillful in our editing. Here's what this technique is about at two o ' time.

First, most of the industry's web site because of the large amount of information and readability and high quality, coupled with its long tail words and the construction of the chain, so that the weight of the industry site is very high. At this time you will not have the question "It's high weight and I what off"? In fact, I would like to say that the resources collected from the industry site must be carefully edited before the release. Take the news content, if the news after the title and content completely and collect back exactly the same, then Baidu may think you this article is reproduced, and the number of such articles in the site gradually increased, Baidu is more likely to think that your site's content is through the collector to complete. If your site is the old station, the weight is very high that there is no big problem, if the new station is good, the author suggested that the article is best to be able to fake the original set to release.

Second, most of the company's website product information and pictures, news content will bring their own web site or company name as copyright. So we collect this kind of data to come back also need to organize to publish again. If it is a picture, then deal with it, the image of the watermark removed (although Baidu may not be able to tell whether the picture is "original", but you always do not want to let your customers blame you with other peer company pictures?); If it is a news content, then you can change the contents of the XX company name to the name of the company you serve.

Finally, if the key words are very unpopular, can hardly find any information on the Internet How to do? At this time you find some similar keywords, such as the author of the key Words Foshan Logistics company, then the site is very little information on this keyword, then we can try to search "logistics" to find sources of information, And then, when you publish the article, add the two words "Foshan" and "Company". Even if the entire "Foshan logistics company" Word does not matter, as long as the "Foshan", "logistics", "company" between not too far, to Baidu's technology can still be crawled, about Baidu's participle, The technology can be used to remove the word Baidu, here I do not say more.

Talk about this today, have the opportunity to talk about other knowledge, the author of this article on the renewal of corporate Web site content and editing skills, purely the author's personal experience, the effect of how friends can try, there are questions for discussion and exchange. This article by http://www.fszbwl.com/Webmaster Ashu provide, like friends at any time welcome reprint, please link the form to retain the author and the article source.