Attitude decision height from the website answer the number of words

Source: Internet
Author: User
Keywords Troubleshooting

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These two days I am in the research website question and answer forum SEO, see Most medical, law and other industry website (including well-known website) question and answer the forum answers all Morukin, a few words or dozens of words to send the question, can't help sighing, so the question and answer forum is inferior to not set as good.

  

Many industry website question and answer forum is Morukin, hasty

The vast majority of small and medium-sized industry websites set up questions and Answers section, is to hope that through some door-to-door consultation or business (telephone consultation) in the typical question of the central display and professional answers, guide the user questioned questions, enhance the interactivity of the site, effectively increase the site user experience, and better highlight the professionalism of their website and authority.

Such a website column set the original intention is understandable, but "not fine, not moving", this absent-minded, a stroke of the answer not only can not show the professionalism of the site, to achieve a good user experience purposes, will only allow interested people to see your site perfunctory coping attitude.

Relevant statistics show that CCTV news broadcast announcer speed of 120 words/minute (general telephone consultation or face-to-face consultation speed should be faster). So "less than 100 words" Morukin, will only let the consultants and readers leave your site does not respect the questioner's impression- Is your website expert all is the flat Magpie Hua Tuo, packs the blue sky to be again?

Just imagine, if we to the experts to consult their own tangle of a professional problem, in addition to the novel in the Great Monk of the "secret can not be leaked" proverbs in the words--respondents always a few words or dozens of words to answer, how do we feel?

This answer carelessly a stroke, for questions and answers, is a reflection of the site operators do not focus on the attitude of the station--even some web site even questions or answers have been serious mistakes, make a big joke.

A certain gall-stone disease question and answer network A question is "How to eat Gall-stone" (questioner means "gall-stone patient how to eat to be beneficial to health"), but "how to eat gallstones" but produced a lot of ambiguity-it is easy to be understood as "gallstones braised, cold, or steamed, fry taste better", people ironic, The user experience of this site is conceivable.

In addition to direct service consultants, to enhance interaction with potential users, effective questioning site good user experience, the vast majority of corporate sites to set up a question and answer forum and SEO purposes-aimed at more search users want their own problems immediately authoritative answer, directly in search engine input questions Search answers search psychology, Hope that through this professional knowledge and answers forum, to capture those with the form of long tail keyword search users, effectively improve the site sales.

Can be so hasty, perfunctory answer to cope with, even if you do a good job site SEO, site-related pages have been the search engine home eye-catching position recommended, will not wait to know the answer to the users disappointed, greatly improve the relevant page bounce rate. Such a large number of pages, the overall weight of the site and SEO effect will be greatly affected.

Some people will say, those well-known industry website question and answer section is so answering the question. That's true, but most of the respondents on the top of the industry's Web site are not web operators, and respondents don't really realize the importance of Internet marketing to themselves-at least to their own word of mouth to create a "words to speak far away" function in other media.

Moreover, those well-known industry website operators also do not want such a situation on their own site constantly appear, over the longer term, will greatly damage the professional and user experience of the site-but this is the site's core user generated "crowdsourcing" content, as the site operators can only be guided, can not be mandatory restrictions; And such questions and answers are often numerous, site operators can not manually edit and modify, can only be allowed to.

And the vast number of small and medium Web sites and no well-known industry web site a steady stream of user questions and high weights, we can only through their own professional, focused answers to meet user needs, and further attract more users to ask questions-this is precisely our industry beyond the "Big Mac" brand site rare opportunity. We can enrich the correct question and answer through a content, fully show our website as "authoritative expert in this field" professional, authoritative and "urgent user urgent" professional attitude.

According to my experience in Baidu know the answer, genuine questioner hope that the respondents to give their own detailed answers as far as possible--with others Morukin or "copy collection false original" answer, from the beginning, I answered all keep in 400 words up and down, and try to use their own words to answer the explanation, and strive for objective and informative.

  

In fact, every real questioner wants a detailed answer.

This answer is very tired, a day can not answer a few questions, but whether the questioner, other readers or know the administrator, all feel that I answered the professional comprehensive, and even my answer is often known as the question of the answer "copy collection pseudo original"-in fact, I still just a SEO learner, But at the very least, my attitude gives people the impression that they are "anxious for others" professional.

I think that every website question and answer section does not necessarily have 400 words. But it should be at least 300 words (about the equivalent of one minute of a normal person's browsing volume-the net on the average person a minute reading is 300 words/minute) best. Doing so allows the reader to feel your more professional attitude; The second is that the length of the content not only can be said clearly, fully reflect the professionalism of your site, but also fully take into account the user's concentration of attention (the relevant data show that users pay attention to a page average length of 96 seconds); The third is to enrich the content of the site to optimize-too little content of the page may be the search engine as a blank page without content.

Of course, this means that site maintenance is more difficult, but it can effectively improve the site user experience. So content optimization based on potential user requirements as long as you stick to it, your site's professionalism and authority will continue to increase.

For those "because the industry authoritative website does so, so we also" friend, must remind them, no matter who the comparison object is, you can not with others "worse than who", can only see other people's strengths, emulate. Otherwise, we can never progress.

And, as there is no industry authoritative website large flow, high-weight small and medium-sized sites, can not "beggars and Dragons Wang Bibao", according to the high weight of the site established competition rules and it to compete, must fully grasp the potential user needs on the basis of the concentration of strength Shenyang, play their own director, in a more narrow field of excellence, Truly make our own characteristics, reflect their unique value for potential users.

In short, or the old words-no matter what to do, "attitude determines the height" (This article by Gouyn12 original starting, copyright, Wenzing, reprint, please link to the form of the article to indicate the starting source http://www.gouyn12.com/wzyy/383.html and this statement , thank you).

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