Aurora Interactive won the 100 million Yuan wind vote under the game is referred to the cottage Warcraft

The fast lane way 20 billion yuan market share, more than 40% annual growth rate, has made the net swims the most lively, the most lucrative industry.　　But in the reign of the bloody game, 10 ups and downs, 8 listed companies seem to have formed a relatively stable state, the new company in spite of endless, but can shake the pattern of few online games. However, recently a Beijing Aurora Interactive Network Technology Co., Ltd. (hereinafter referred to as "Aurora Interactive") online games "Dark Horse" has aroused concern in the industry. This is not only because they openly shouted "learning blizzard" slogan, but also with the acquisition of about 100 million yuan of venture capital is not irrelevant.　　Investment agencies from the United States to the Aurora Interactive evaluation is: "In the impetuous Chinese online games industry commendable." Change the pattern to be able to win "I have been doing games for many years, this is a market share of high-speed growth of the industry." The industry itself is not wrong, wrong in the absence of a sustainable development model, which also hinders the financing of the online games industry.　　"The Aurora Interactive CEO Fangxiaozhe said he was the CTO of the original 17Game." In the opinion of Fang Xiao Day, even some listed companies have failed to prove their ability to achieve sustainable development. Most companies rely on a successful game, and there is no strong follow-up products, a single product makes them appear strong, but weak. "The reason I'm doing this is to be able to explore a sustainable model and be a company that keeps making good games." "Therefore, in contact with each investor, Fang Xiao Day always said:" I am not playing a game, but to do a company. Do not pursue a momentary windfall return, but calm down to create a boutique online company. We only have the same practice as previously listed companies, we have the opportunity to go public.　　Fangxiaozhe said that the Aurora interaction must take a different path, their choice is: Learn blizzard, do fine. Careful people will find that the Aurora Interactive 3D online games products "Aurora World" and Blizzard's "wow" in the name are similar. Some people even call the former "Warcraft". "It's too far away to be a blizzard, and we want to make a boutique, but it's not necessarily a boutique, it depends on the player's evaluation," he said. The key is to ' learn ' and ' do ', to learn their spirit and the way they do things.　　Fang Xiao Day said. It is by this concept, Fang Xiao Day and his team in the first half of 2009 to complete the 100 million yuan around the financing.　　The investor is a well-known private equity fund from the United States, the agency also has branches in the country, but because it is very low-key, the specific name has been kept confidential. Learn blizzard not to learn the giant Aurora interaction has overturned the design of the Aurora World five times. Fangxiaozhe said: "In many parts we are not satisfied: 4 of them are important art revision, 3 times according to the efficiency of the server architecture reconfiguration, and another 3 times to redesign the player experience." For example, we will carefully balance the difficulty and challenge of each time period according to the results of the last test, the excitement and fatigue.Degrees. "In the previous stress tests, players have been exposed to the Aurora world, a player who calls himself" little white "wrote in the official website forum of the Aurora World:" Regarding the combat system, the Aurora has made a major breakthrough between individual PK (human and human) and PVE (human and environmental),　　This is a major difference between the Aurora and other games of innovation, I believe that can give you a new "three-dimensional" interactive experience. Blizzard attaches great importance to the quality of the game and the player experience, which can be seen from the details: the allocation of booty after the player has collaborated on the replica, usually without much attention from the company, but Blizzard spends a lot of time carefully designing. "They are the first companies to make a variety of trophies: take turns picking up or drawing lots." We will not copy blizzard, but we will have our own innovation, such as people put things together, go back and then distribute in a democratic way.　　Fang Xiao Day said. The balance of the game is not destroyed is the key to the long-term online games products. Some of the domestic games have been criticized is: the game company's "Hand of God" too much interference in the game, through the rich material rewards, the creation of hatred and fuel, hidden and brutal inflation, resulting in wealth to their own concentration. Fangxiaozhe said that the Aurora Interactive business model is also free online games, but will not make the user's props, equipment to pay into the "bottomless", not too much interference in the game, but like Blizzard so that the players themselves to explore. "Now the free model has been abused and we don't design it in this direction." Online games is a lucrative industry, even if there are a lot of prop fees do not make less than half of the money will not be more than any one industry to earn less. But we can guarantee a longer life and a more harmonious social relationship. "Aurora Interactive" Learning Blizzard is not only in the game design and business model, but also to infiltrate the corporate culture, for some listed companies for quick success of the practice, they do not agree. The giant network, for example, announces that 8 new games will be released in a year, splitting each research team into an independent company and allowing its team members to hold a 49% stake in the new company.　　In Fang Xiao Day, this hope to motivate research and development team practice is to deviate from the "boutique online" strategy. "It's extremely difficult to play a game, and even if you succeed, it's hard to be successful next time." A kind of modesty upward spirit, is the game person must put in the heart. If the elite were split up into 8 small teams, it would be equivalent to weakening the strength of each product line. ' Equity system reform ' makes the net swims the company to become the venture capital company, uses the way which the wind throws in the gambling, cannot accumulate the core competition ability, must make the net swims talented person more impetuous.　　Fang Xiao Day said. Reporter observes view not enough ambition to learn blizzard in a "sleep can make money" in the industry, finally a company not for profiteering to hurt players.　　Online games industry, can appear a fast-earning black horse is not difficult, but to change the impetuous Chinese online games industry pattern, but extremely difficult. Without change, however, Chinese online gaming companies are likely to get more and more skewed in the face of a world's second-largest market. Without a company like Blizzard, we can never be with the United StatesCountries such as the game of the great power. "Video game Bus" editor Liang Huadong said, according to some participants in the test of user feedback, the game's overall system architecture is more comprehensive, 3D can also reach the mainstream level. But it's a long way to catch up with blizzard. In Liang Huadong's view, any company that wants to make Blizzard will have two elements: first, can it survive that long? The fine is needs the time to grind, is needs the high quality talented person, but these need to have the massive financial support. Only the company has enough buffer time to improve quality, and to ensure that during this period of normal operation, without losing talent, it is possible to make blizzard.　　After all, World of Warcraft has been developed for more than 4 years. The bigger challenge is the second element: Is there really a blizzard ambition? The fact that many of the companies ' games have been so muted is that they are not atmospheric, inclusive or rich enough at the beginning of the framework, and that the ingenuity of the game architecture is an important aspect of a company's ambitions.　　"World of Warcraft" is sought after, because it is either the name, or superb quality of the game, including the screen, sound, details, balance, play, fun and other aspects, all show a large production of the unique characteristics of online games. And all these exquisite content, careful design, all need time to polish.　　While it is not ruled out that a rapid culture can compress time, there is no big enough ambition to reach it. Investors said anonymity of a well-known U.S. private equity official said that the Aurora interactive technology strength, practical work, in the impetuous Chinese online games industry commendable. In a generally impetuous industry appeared not impetuous company, this is an opportunity, they decided to and the Aurora interaction to gamble together. Of course, investors to the Aurora interaction also made a corresponding request, the earliest version is the year-end profit.　　But as the product has many grievances to be modified, and given the existence of other risks and uncertainties, in the new version, the profit time has changed to 2010 years. Third eye veteran industry personage, "video game Bus" editor-in-chief Liang Huadong, "World of Warcraft" So far still is the time charge. Prop charges have an insurmountable balance of "original sin". In the "World of Warcraft" China's easy to master, the development of the situation, the competition for the original "Warcraft" players are every Chinese online gaming companies are eager to, in this regard, "Aurora" has a chance. However, it is difficult to assert the future direction of Aurora interaction with the current status quo.　　Because the Aurora interaction is in fact selling props, if not to destroy the balance, the sale of props have no substantive value, who will buy props? Author: Zhang Shufang