Avoid management misunderstanding in the process of local portal website Operation transformation

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Local portal operation, after the initial period of cultivation, popularity, operations have a certain basis, often facing the critical period of transformation, however, in this stage, often because of management errors will lead to a blind expansion of investment, operating instead in a stagnant state. Most local portals in the early days are often difficult entrepreneurial period, and if there is a corresponding entrepreneurial team, in the latter part of the management is not easy to be too big problem, while other local portals are often through time, capital accumulation of users, and at this stage is precisely not the core entrepreneurial team of the condensed process, The lack of such a core team at a later stage will have a huge negative effect on the management of the upgrade.

Because in the process of website transformation, it is bound to appear industry subdivision stage, and each industry because of different characteristics, need to take the content, business operation also vary, at this time responsible for the corresponding industry channel leader will play a very key middle management role. In the early stage of entrepreneurship, the existence of the core team reduced the necessity of standardization management to some extent, but when the enterprise expands the investment and the personnel scale, the grade and the level management is imminent. Due to the scale of the promotion, the details involved, the level of the corresponding increase, at this time, the founding team will not be in the past in the manner of all the affairs of the details involved, because this will be a great deal of fragmentation, reduce management efficiency, but also lead to enterprise leaders are involved in the low level of business, It also affects the leadership's decision-making orientation. In the above mentioned industry breakdown problem, have the relevant resume of the person naturally in the channel, the promotion of the business will be more than the average staff have more ideas and ideas, which we can see in many places on the site will be through some channels invited to have the industry resume of the skilled intervention channel operation, for this point, more like urgent medicine, Not the Cure. Spend heavily inviting skilled, but in the management of the other, will bring a lot of problems to the specific operation: due to trust reasons, these people do not have sufficient authority to the Department of Management and business guidance, directly lead to unclear channel guidance, the overall efficiency is low, performance goals can not be completed, in the long run will enter a dead cycle, and business leaders if not very good to judge, and simply consider the change of personnel to want to promote business promotion is in fact the cart before the horse, but also to a large extent caused the staff unrest. The fundamental way to solve this problem is to quickly establish the company's core team, regardless of the approach, and the candidate can come from the initial start-up team, or through other means such as recruiting, but the key elements of the core team must meet the following points:

1. Judgment: The middle level is to some extent an extension of the thinking of business leaders, but it is not a simple copy, the executor, they also have to learn to judge superior decision-making right and wrong, and at the critical moment for the development of enterprises to put forward the necessary suggestions and strategies, but also to the channel, the Department's development situation to make the right judgments, and make the right resolution.

2. Operation Ability: In many companies, we have found such a problem, the department responsible for the basic business lack of necessary knowledge, or lack of business ability, directly lead to subordinate staff to their feelings of distrust and contempt for the establishment of the authority of the department heads have a great negative impact, We've even seen the case of being forced to leave the post.

3. Executive power: This one does not need to be explained, the person without executive power is not competent for any management position.

4. Management capacity: Including self-management, time management, department management and other aspects of management capacity, through the management of the channel, the department's business to carry out the necessary interference and guidance.

5. Bearing capacity: Accept the target, and bear the corresponding pressure, set the force to complete the department.

6. Empathy: It includes a sense of identity for corporate values and a sense of identity in corporate decision-making.

Added that many of the company's core teams value the loyalty of core members, but in fact in the process of specific business, loyalty is not an absolute factor, even in some cases will affect the business leaders to judge the people. How to achieve the overall management of the enterprise through the core team? The next thing to talk about is the issues that business leaders must pay attention to:

1. Empowerment is an important beginning to achieve global management through the middle tier, and if the prestige of middle managers cannot be quickly established, it will have an extremely negative impact on the next business development. Of course, most mid-level still need to establish their own prestige through the business, but in the early period, the company's empowerment can accelerate the process to a large extent.

2. Do not leapfrog this is a lot of portal site transformation, the founder can not avoid the problem, because of the early stage of entrepreneurial phase of habitual everything, this very much directly affect the management behavior of the middle-level, to overcome this is very simple, only the result: as long as the results, do not process. The change of decision and the adjustment of strategy are decided directly according to the result.

3. Through the necessary management means to understand the global dynamic weekly plan, weekly summary is an important means to maintain management, but also the enterprise leaders to control the main direction of the key elements, through the correction plan, inspection results in time to adjust the strategy. While the middle level in the implementation of the goal to employees, but also to the business to carry out specific requirements and guidance, and through effective performance management methods to understand the work of employees, and the results of the control and intervention.

4. Will work disassembly, pipelining we in and many industry peers to communicate, often hear the complaints about talent training, feel that seems to have to take a chance to meet the real business to carry out the people, in fact, at any moment, a truly comprehensive combination of talents are commodity. For the local portal content operations, the real creative work is actually a small part of all work, most of the work can be dismantled into a simple process to the most basic staff to carry out.

This is like McDonald's, KFC, a line of all people do not know how to do, but with the work of dismantling, they can still provide consumers with the quickest and most delicious fast food. This can also avoid entering many sites have been puzzled by the recruitment and training of the misunderstanding. In the middle tier is still in the details of the work of the time, but also through the process of dismantling the way to help him quickly grasp the process, but only the process analysis, the specific implementation of the control still do not interfere. When the portal site experienced the transition period, the establishment of a good management level for the later business, the independent development of the channel has a great help, and this process is to let many founders of the company to get rid of the experience of their own habits of the process. We often say that a Web site is not the development of bottlenecks in fact, but precisely in the founder itself, the improvement of management awareness can greatly reduce the uncertainty of the direction of enterprise development, but also to allow the founder and the core team to do their part, do a good job of their own side, rather than the emergence of business Middle-level nowhere to play the embarrassing situation.