Basic principles of writing for search

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How do you make your site attractive to search engines? The best basic principle for writing about search is: "Write to people first, not search engines."

A common search marketing Novice's response is to search engine optimization for all things that tend to go extreme to learn the minutiae of each search ranking algorithm, and to overly analyze and tune their site, using each method they can think of to attract search engines. Want to "catch up algorithm", through continuous repetitive optimization, in an attempt to keep up with the search engine every change. This is a big mistake. Is futile.

If you want to know why, then please go back to the basics. What is the goal of your site? Is it to get high search rankings? No, getting high search rankings is just a means to an end. Your real goal may be to sell products, download materials, collect customer information, and donate for your career. Please do not forget your website goal is: to be transformed.

Let's compare two articles below.

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Sanpshot Digital Camera-the best digital camera is the easiest to use

Snap's award-winning snapshot digital camera was nominated by Camera Review Magazine as "The best digital Camera of the 2005". See why, like all snap products, snapshot digital cameras are easy to use and have the features you need:

• 8 million pixels

Snap's patented touch-focus--as clickpick.com is the easiest to use in the industry.

Read the above two paragraphs, after reading your feelings are not very different? Because one is for the search engine, one is for the user to see. And your users can really complete the transformation of your site.

If you get high rankings in search because you're in the "catch-up algorithm" and you don't have people centered on writing, you may not get anyone to click and ultimately get transformed.

In addition, you may be addicted to the change of the catch-up algorithm. The only people who really know how search engines work are the search engine designers themselves-and they won't say.

Do not chase any of these outside channels for a description of the search. What do your visitors want to know? How do you help them get what they want? This will help you improve your transformation.

Therefore, you first need to collect your own reasons for writing for your visitors:

* This is the right thing to do

* You don't have time to catch up on algorithms

* You can't bear the reputation of cheating

• You have to focus on transformation, not ranking

And back to the beginning, the basic principle of writing for search, in fact, is the visitor-centric, which will inevitably get the search engine's pro-Lai. Website Analyst (http://www.webfenxishi.com) original, reprint please indicate the source.