"Beautiful clothes Map", Save the fun of offline shopping

The little pleasures of girls ' shopping will certainly not be eliminated by technology, instead, the smartphone can make the experience better, "the United States and clothing map" is a location-based shopping guide application based on lbs, like many electric business shopping applications, with content, such as the community, of course, at present, the goal is to focus on the diversion to the offline. The project has been funded by the millions of yuan.

Based on the LBS feature, users can discover not only the nearest shopping malls (which have already reached a cooperative agreement with 50 brands), but also what brands and stores are being discounted, and the user can also see which store is on the floor of the mall. Timely synchronization of discounted information on the United States and clothing map is a very tired work, some cooperative shopping malls will actively sync information to them, but there are some people need to be mined under the line.

Through quality content driven consumption is almost the standard for mobile operators, the more high-quality content means the more exquisite scene, "the United States and clothing map," The content is based on Fashion week trends hot production, this is not the point, the emphasis is on the designer will be a big match with the line store similar style matching. It is convenient for people to buy it online. Every day collection will have a theme.

At present, the United States and clothing map service users of the link is mainly in front of shopping, shopping, and the store has not been too deep cooperation, but from the mall this big scene, there should be many such as cinemas, restaurants and so on, but personally think that the way the diversion will tend to more exquisite scene of the recommendation. On the business model, the United States and clothing map is not in a hurry to consider.

Attention to the offline shopping experience more than the United States clothing map, a company called Shophop is also doing this, as a special route for Hunt fashion products, but into a number of gaming mechanisms to collect user preferences; In the early days, there was also a company called "Buy Lead", which was O2O by the electric dealer, But and consider "stroll" in the offline demand, but online booking, the line to try to wear, is O2O version of the Taobao bar.

The two co-founder of the United States and clothing is a Stanford MBA, and one Wendy has years of experience in the field of consumer goods. The head of the fashion editor in charge of the content graduated from the Boston costume profession and went to Milan College to study. He has worked in Hong Kong for 3 years and is mainly responsible for the redesign of European brands into Greater China.