Beginner SEO must know 22 concepts

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If you want to step into the hall of SEO, then this article is very suitable for you to learn from scratch SEO, is a systematic process. If you have a certain SEO basic may also look at this article, because the solid foundation is your further learning advantages.

1. Search engine Optimization (SEO)

Search engine Optimization (SEO) English is all called search Engine optimized, SEO essence is: Optimize your site, let search engine spiders (spider) better read and crawl. Search engine Spiders Browse and read the HTML content of the site. Therefore, if your site navigation or text content is frame (Frames), picture, JavaScript or flash, then search engine spiders will not be able to crawl all or part of your site content. No matter your site is: Content management System (CMS), E-commerce System (Commerce Bae) or blog (blogs). Making your site search engine friendly is the basis of search engine optimization. The next step is to target the product customers may be commonly used keywords, to your site for keyword optimization settings. Compared to a year ago, the idea of SEO has been more and more people understand and apply, the Hot keyword and phrase competition is also significantly improved. Therefore, make your target keywords related to your product or service, the greatest degree of relevance, can make your optimization effect best.

2. Search engine Marketing (SEM)

Search engine Marketing (SEM) English is all called search Engine Marketing, meaning the marketing of services and products through search engines. Search engine marketing is mainly divided into two kinds: Search engine optimization (SEO) and pay-click (Ppc,pay-per-click). Search engine Optimization (SEO) means to optimize the site and page and let them display in the search results page, and pay-click (PPC) refers to the purchase of the search engine's click to bring users to their own site. These click on the "sponsored link" from the search results page, which is clearly not applicable to Baidu.

3. Reverse link (backlink)

The reverse link (backlink) is also known as the "Back-link" "In-Link" and "Simple Link", which refers to a hyperlink from another site to your site. Backlinks are important for SEO because they directly affect the page level of a page (PageRank) and the page's ranking in search results. can also increase the link by adding links to reverse links, links to find a lot of ways, such as the link to the exchange of links to find a platform.

4. Page level (PageRank)

Page Rank (PageRank) is an algorithm rule used by Goolgle to evaluate the importance of a page relative to other pages. The basic meaning of this algorithm rule is that if a page has a link to the B page, it can be viewed as a kind of trust or recommendation for page A on page b. So, if the more backlinks of a page, and the higher the value weighted according to these links, the search engine will judge such pages more important, the page level (PageRank) is higher.

5. Link bait (bait chain) (linkbait)

Link Bait (linkbait), as its name suggests, is a piece of content that is present on a website or on a blog in order to attract as many backlinks as possible (to improve the PR value of the site). Typically, the bait is text content, but it can also be a video, a picture, a quiz, or other popular content. The most classic example of bait content is "ten (Top 10)" because it is a popular topic in some social networking sites (the topic seems to be on the street).

6. Mutual chain workshop or mutual chain workshops (link farm)

A chain factory or chain workshop (link farm) is the means by which many Web sites (usually large in number) improve the page rating of each of the groups by linking each other to a similar workshop or workshop. Early on, this method was useful, but it has now become a shameful means of cheating (and may receive punishment).

7. Anchor text

Anchor text is a clickable text in a page in the reverse link, and the keyword is helpful to search engine optimization (SEO) Because Google Associates these keywords with your content.

8. Link attribute-nofollow

Nofollow is a link attribute used by webmasters to tell search engines that they are not voting for a site that the link points to. The link may also be a site user's own creation (such as a link in a blog comment), or a link to a paid transaction (such as a link to an ad or sponsor). When Google recognizes the nofollow properties of these backlinks, it basically does not count the contribution of these links in the algorithm for page ratings and search results rankings.

9. Link decoration (links sculpting)

Link sculpting refers to the property settings of the site administrator for the reverse link of other sites on the site. For example, an administrator adds a nofollow attribute to a link, which allows an administrator to decide to use his or her own site to improve the page rating for a particular site or not to help a particular site improve its rating. Now, however, this practice has been minimal because Google has decided to use its own algorithm to determine how to handle the nofollow attribute of the link.

10. Page title (title Tag)

Page title (title Tag), as the name implies refers to the title of a page, which is Google search algorithm, the most important reference. In theory, your page title should be unique and include as many keywords as possible in the page's content. You can see the title of a page from the top of the browser when browsing the web.

11. Meta tag (META)

META tags (meta) and page titles are typically used to provide search engines with more information about the content of your pages. The META tag is located in the head of the HTML code and is not visible to visitors with long eyes.

12. Searching algorithm (search algorithm)

Google's search algorithm is designed to find the most relevant sites and pages for each search request. This algorithm considers more than 200 kinds of factors (Google claims), including page rank, title, meta tags, site content, and the age of domain names.

13. Search results page (SERP)

Search results page (SERP) in English is all called Search Engine Results page. Basically, this is the page you normally enter after entering the keyword in google. The traffic you get from this page depends on the ranking of your site in search results.

14. Sand Box (Sandbox)

In addition to the index of all the sites, Google also has a separate index sandbox, which is a newly discovered and included Web site. When your site is in the sandbox, it will not appear in general search results, and only if Google confirms that your site is legitimate, it will move it from the sandbox to the index of all the sites.

15. Keyword density (Keyword density)

How do you judge the keyword density of a particular page? You just have to divide the number of words you use into a single keyword by dividing the number of pages. Keyword density used to be a very important factor in search engine optimization, because early search algorithms were highly valued, but now things have changed.

16. Keyword accumulation (Keyword stuffing)

Because the early search algorithm on the keyword density is very important, webmasters will use the manual accumulation of keywords to cheat and deceive search engines. This technique is called keyword piling, but it's useless now, and you may be punished for it.

17. Camouflage (cloaking)

Camouflage (cloaking) refers to the use of code on the same page to make robots and real people see different content. The goal is to allow pages to be upgraded by keyword, and the real goal is to sell and sell a variety of unrelated products or services. Of course, this is also a means of cheating, there is a great chance of being punished by search engines, or even culling.

18. Web crawler or network spider (Web Crawler)

Web crawler or network spider (Crawler) is also referred to as a crawler or spider, on behalf of search engines on the Internet to browse, the purpose is to find new links and pages, this is the first link to the index.

19. Copy contents (Duplicate content)

Copy content (Duplicate content) is also called "duplicate contents", usually refers to a page in the reference to the station or outside the large section of the actual content, or the existence of the same and extremely similar situation, and this is also a site should try to avoid the situation, otherwise it is easy to let your site be punished.

20. Standard link (Canonical URL)

Standard link (Canonical URL) refers to a Web page link to conform to the specifications and standards.

21. Robot Protocol (Robots.txt)

Robot Protocol (Robots.txt) is just a txt text file, which exists under your domain name root directory to tell the crawler and spider the directory structure information of the Web site, to restrict its access to specific folders and content, or to shut them out completely.

22. Long tail keywords (Keywords)

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords.

Long tail keywords have characteristics such as:

(1) Relatively long, often 2-3 words are composed, even the phrase.

(2) exists in the content page, in addition to the title of the content page, but also in the content.

(3) The amount of search is very small and unstable.

(4) The long tail keyword brings the customer, transforms the website product customer the probability to be much lower than the target keyword.

(5) There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

The above content may be very basic basis, but you must be able to integrate, your SEO level can certainly have a qualitative leap. After all, SEO is a learning process, if the study on the way your foundation is not strong enough for your future deeper learning will be hindered.

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