Behind the scenes: games are all social

2 Editor's words: A classic but simple elements, quality is not superior to play the aircraft game why the past few days people gossip hot discussion? For domestic game developers, whether this means that the market has been completely occupied by channels, the quality of the game will no longer determine the success or failure of the product? (Fang) text/game now in a hymn to 5.0, criticism or questioning is drowned in praise. Admittedly, micro-letter 5.0 is a successful mobile social product, the built-in Game center of the future can not be overlooked, but this does not mean that the product is flawless, the game of the aircraft behind the hot, rival travel industry, especially domestic developers, a point of view may not be a good thing, we come together to listen to the industry's another voice, to see the back of the aircraft hot What is the impact on industry? 1, the aircraft is not a hand tour but social products and the media community on the micro-trust game platform generally maintain a warm attitude, the hand-travel industry on the micro-trust game platform is mostly to stay on the sidelines. The game is "pediatrics", the core of which is not the game, but the social, the extreme view, the plane is not even counted as a game product, but only a social product, the anonymous person who has carefully studied the game but does not want to offend Tencent. The other side explained that the core of the plane is to be able to bask in the circle of friends of their own achievements, and friends compete. But interaction, play and collection are the three core elements of the hand tour, the game does not have any collection of components, and interaction is only staying in the primary level of the sun, so in his view, this is not a game, but only micro-credit social elements supplement. Coo Shangcong, co-founder of Applied Sinks, agrees with this view. He said: "This casual games, can only be used to describe the classic, the quality of the game is not outstanding." The game should be to release a signal to the game world: micro-letter launched a strong social properties of the game platform. "Small Austrian game CEO Jian also said, playing aircraft game of the hot, give full play to the value of the chain of relationships, from products, the aircraft is just a simplified version of the Thunderbolt, lightning is Tencent and the main platform for the most money one single game." They may want to build a future of all the micro-letter based mobile social game templates through this game. 2, Tencent in the proof: the platform is greater than the quality of the public information display, micro-trust game platform policy is very stringent requirements must be S-class game, exclusive, no copyright and not commitment to promote the conditions. On the surface of the game, this is the micro-letter platform for the quality of the game to put forward higher requirements, but is this just a cover? A competitor product manager in the experience of the micro-letter platform, "love every day to eliminate" and the plane of the two games, said the game has no quality to play, the reason is that a new version of the micro-letter automatically will be loaded into the beginning of the game, while the social factors, will be short-lived hot, not optimistic about long-term retention rate. The product manager believes that the popularity of the game is not worthy of attention, the real noteworthy is that the game of the "Love every day to eliminate" was submerged in the fight to flyThe sound of praise in the machine. This may be Tencent is proving to the outside world: the platform is higher than the game quality. and the micro-trust game platform is able to put forward such harsh conditions, although a certain degree of listing to ensure the quality of the game, but more importantly to the developers to explain: platform is more important. It is also understood that the aircraft in the micro-letter on the authority over the same period of the launch of "love every day to eliminate", and omitted two authorization process. In addition, for the micro-trust gaming platform in the future, there are a lot of people to raise objections to the present. Although some of the media likened it to Japan's line or South Korea's Kakao, Evgeny Kosolapov, chief executive of the region, said it was hard to achieve the same success as talk because of the lack of an operator billing system like South Korea's Kakao Kakao. Evgeny Kosolapov admitted that the micro-trust game platform will be a huge impact on the domestic market, he is only the micro-trust game platform can become Kakao and questioned. Data show that the Kakao game platform in Korea's development speed is astonishing. At present, the platform game cumulative subscription number of more than 300 million, its download volume more than 400 million times. Sales in the first half of 2013 were 384 billion won (about $343 million), up 194% from 118 billion won in the second half of 2012. However, unlike the micro-letters, the Kakao gaming platform has been fully supported by South Korean local operators and has introduced the operator's billing system.