Beijing Interactive: How important is the user experience

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Charlie. Qin has always emphasized the importance of the user experience, before also wrote too many articles on user experience, the recent July 2010 Baidu a big update, making a lot of friends of the site rankings, traffic is not very ideal, careful observation to see a lot of stations, user experience or did not get attention, the page is very beautiful, but can not stay users, Today I am speaking about the importance of user experience.

When the internet first appeared, many Web sites were the art designer's handwriting. They will be previously displayed in Pictorial, magazine, advertising content, with their innate advantages to move online to build a website. The design of these websites to "beauty" as the guiding ideology, but more is the designers think of the "beauty" as the standard, because many customers do not understand the site, think designers say, that is good, they ignore the user experience, do not know the importance of user experience.

The picture is the founder of Beijing Interactive SEO forum-charlie. Qin

The structure of the website should be based on the user, not the designer's preference, the designer can not represent the user. Therefore, the website that organizes according to the designer's esthetic sense often cannot be accepted by the user. According to the relevant reliable data survey found that the vast majority of designers only focus on layout, text, color and other basic design elements, and never consider their own design Web pages can bring users the most comfortable use experience.

How to design the website that pays attention to user experience? -charlie.qin, founder of Beijing Interactive SEO Forum, suggested that the new design approach should allow users to accept the navigation mode, the most convenient for them to cruise inside the site, the shortest time to contact the most important information. This kind of website design thinking, can let the visitor easily choose the browsing direction freely, obtains the information which needs, if you are the Sale product website, can enhance the user to buy the product the desire.

A large number of users rely on search engine guidance to reach this site, so have to consider the site can let search engine understanding that search engine friendly, in order to explain what is the site of search engine friendly, we may wish to look at the search engine unfriendly site has what characteristics:

· A large number of Web pages using rich media such as pictures or flash, no text information can be retrieved;

· The page does not have a title, or the title contains no valid keywords;

· There are few effective keywords in the main body of the Web page;

· The website navigation system lets the search engine "does not understand";

· A large number of dynamic Web pages so that search engines can not be retrieved;

· No links have been provided by other websites that have been indexed by search engines;

· The website is filled with a lot of deceptive search engine spam information, such as "Transition page", "Bridge page", color and background color the same text, etc.

Do the site as much as possible to avoid using these search engine unfriendly elements.

Summary: The user experience can be considered from the following aspects: functional, reliability, usability, simple and convenient, viscosity. A good understanding of these points will make your site leap forward.

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