Beijing three-person line: 11 Unknown search engine Optimization ranking factors

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Over the years, the author's company has been optimized for hundreds of sites, and has seen some of these sites ranked Google first page. However, there are also a few sites that are not very well ranked, through some details on the changes, and also made a good ranking. These small changes, which most people consider to be worthless, are priceless to me.

1, the keyword in the title tag positioning

It has been noted that in the Search engine optimization world, keywords are important in the title tag, but sometimes this is ignored by the site on the first page of Google.

Considerations About Title Tags:

* Keep Title tags unique throughout the site

*title label should not be too long or too short

* Some SEO experts think the title tag is one of the most important factors in the search engine ranking the site.

* Google search results page can display about 65 characters from the title tag

* Place your most important keywords at the beginning of the title tag

2, the placement of the label in the page

The label should be placed in a relatively important position in the HTML code, especially in the highlighted position of the entire page.

3, IP address changes

The search engine records the site's IP address, including the number of changes to the site's IP address and the frequency of changes. If a site's IP address changes frequently, it will cause your site to be less trusting and likely to lose rank. By submitting your site to Yahoo site Explorer and getting the information validated, you can learn about the IP address history of the domain name.

4, Google can read basic JavaScript links

Using basic JavaScript display links, the PR value is retained even if other pages are no longer in use. Google can read and track basic JavaScript links. The alternative is to encrypt links from search engines by using complex JavaScript.

5, frequent changes in Web content will also affect SEO

Frequently changing the content of a Web page on a large scale will cause the search engine to lose trust in your site. This applies only to content that is not generally affected (such as about page or welcome text)

6. Web download speed

One of the top theories of search engine optimization is that the speed at which Web downloads are going to be (or already is) an important factor in ranking. The strongest proof is that both Google and Yahoo have released

Firefox plugin to test the download speed of Web pages:

Google Page Speed

Yahoo! YSlow for Firebug

I didn't pay much attention to the details when I used them personally, but I noticed that Google's Page Speed can automatically optimize your site's images and CSS code!

* Keep Minimal code

* Import CSS and JavaScript files from outside

* Avoid using HTML tags unless you have to use it.

7. Social media

Social media have recently been very concerned about the use of social media to gather more information. Based on this, many SEO people believe that social media will become the impact of the rankings in the next few years an important factor. Recently, it has been pointed out that in the SEO community, if a site on a creative page or a novel story becomes very popular, then in the short term Google will give the site a good ranking.

8. Contextual backlinks are more valuable than individual links

The links in related chapters that appear in your site are better than a separate link.

For example: In this article, adding www.3renseo.com links is a good contextual link!

9. Focus only on the first anchor text

If there are two links to the same page of your site, then Google only attaches importance to the first anchor text link. If the first link is not found, then Google uses the second one.

For example: the first and second links all point to: Http://www.3renseo.com, the two anchor texts are:

Learn more about SEO

More about search Engine optimization introduction

Google will think the first one is more relevant to the topic, thus determining the keyword is SEO.

10. Location of Host

Hosts in the UK site are trying to get a ranking in Google France, which will be more favorable for the UK rankings.

There are four possible scenarios:

We assume you want to rank in Google UK

1.URL top-level domain name, and the host country's domain name is the same

a.uk domain name, host is also in the United Kingdom

2. The top-level domain name is legal but the host location is different

a.uk domain name, host is in Germany

3. The top-level domain name is different, but the host location is legal

A.de domain name, host is in the UK

4. Top-level domain names and host locations are different

a.cn domain name, host is in China

Google will pay more attention to top-level domain names, rather than the location of the host.

If you want to get a good ranking in the UK, it is recommended that you take a.uk as the top-level domain. If the top-level domain is legal, then the host is not so important, but it is recommended that you choose.

If you do not have a top-level domain, but the host is legal, then you should get a new domain name or use Google Webmaster tools to register a site to your host to the location of the country you want to appear ranking.

11. Text links in the location of the site keywords appear in the main part of the Web page and the site center to be more valuable, better than appear in the sidebar and footer position. So if you want to rank a specific keyword, be sure to place the keyword in the middle and the key part of the page.

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