Better user experience than guessing search engine ranking rules

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Whenever a search engine changes a search engine ranking rule, the webmaster began to guess, began to be distraught, this time Google launched the Hummingbird ranking rules, for a while, the webmaster began to worry, this ranking rule will not overturn the previous ranking method, so that the site rankings for a larger shuffle, and affect their own site traffic. This is an unnecessary worry, regardless of the search engine ranking rules How to change, as long as we from the user's point of view, a good user experience.

In fact, this time Google's Hummingbird ranking rules, this is a small change in search engine rules, intended to provide users with more consistent and accurate information. When a user searches for a keyword, more accurate information is presented to the user. It's mainly about long tails, not short target words. Stationmaster, a lot of time are in the state of follow the wind, Baidu said to pay attention to original, so we all go to make original, toss for a while, found original content seemingly no role, also no longer make original article. And stationmaster do not know, the effect of original article is not immediately can reflect out, also do not know, original article is not necessarily good article.

Search Engine ranking rules can change, but ça, user experience is always put in the first place, with the user experience, the site's bounce rate naturally reduced, PV natural improvement, retain the user, with high flow, the search engine will certainly attach importance to your site, give high quality rankings. In fact, search engine ranking rules can not be subversive change, change is a few details. Google's Hummingbird rules, for example, are designed to give users more accurate search information, only to improve the user experience, and Google's basic ranking rules have not changed.

Baidu or Google, every time the ranking rules of the update, are to enhance the user experience, such as the Spark program in the previous period of time, as well as Baidu's graphic display, all of this all, nothing more than to allow users to get the most satisfactory results of the search. We can make appropriate adjustments according to the change of search engine. Baidu launched the graphic display, the webmaster can take corresponding countermeasures for the article to add pictures to show the rich article to show the form. However, this does not mean that the picture to show the ranking will rely on the front, the picture can let the site in a richer way to show out, the most important thing is to have good content.

When you are still guessing the ranking rules of search engines, you may start from the user experience, write each article, consider some user experience, users need, is the search engine needs, because the search engine is for the user Service.

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