Bidding has show click without consulting reason analysis and solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This question has always been a lot of people ask me, I also help them explain the analysis of many times, so think of simply write a simple article this convenient article out, in the future if someone encounters similar problems, directly read the article, so more convenient. OK, get to the point. We believe that the bidding has shown the reasons for the click-Free and the solution has the following points:

First of all, we have to analyze the show and click, there is a show that the advertising has been displayed, show in front of the customer, there is a click to explain the customer also clicked on the ad, that did not produce consultation, the reason is not bidding above, analysis of other reasons.

1, Website user experience problem.

The website user experience also affects the customer consultation, including the website opening speed, the website overall design style grade, the website color, the website quality and the website content. How to explain, that is, if the customer search for a keyword into the site (especially landing page), the site is not open for half a day, the overall design of the site and the ease of the content is not very good, the guests may feel that the company does not have the strength or good enough without consulting and went But the advertisement has clicked the expense also to use correspondingly, because the enterprise or the product many things are reflected on the website above, therefore this piece is very heavy.

Solution: Overall to analyze and evaluate the user experience of the site, in particular, landing page (user in the first page) to analyze its open speed, design quality and marketing, and then make corresponding improvements, you can participate in the analysis of the competitor's website situation, comprehensive consideration, to their own site to improve.

2, the product is not enough to attract eyeballs.

Products do not attract the attention of customers is not the main reason for consultation, customers into the site is to see products, however, if the product is not enough to attract him, he certainly did not interest, before seeing a lot of corporate Web site product introduction is very simple, single, blurred picture, text description rarely have not even, Some of the text and the description of the picture is inconsistent and so on a lot of similar problems, imagine such a product can hook up the user's desire to buy it? Why is the product important? I have helped some small and medium-sized enterprises to adjust the page, the results of the consultation volume is better, visible its importance.

Solutions: Analysis of competitors, stand on the user's point of view, the production of high-quality product marketing page, packaging products selling points and advantages, improve product core competitiveness, so that guests have the desire to purchase advice. Say simple, do up estimate not so simple, specific details here save time not to say, can come down add I consult, check Hongjiang I free for you to answer.

3, the site landing page relevance is not high.

What is landing page, that is, user search keyword Click into the first page of the site, this page is very important, directly affect whether the user is consulted and purchase, if the word page relevance is not high, it may also lead to users do not produce consultation, for example, the user input is the refrigerator but the page is cosmetic, certainly irrelevant, It's not what he wants. Second, the user input a word into the home page, if a half-day can not find the product you want is not resistant, will turn off the walk. So try to set the relevant high landing page to promote.

Solution: Set landing page, improve its marketing and product relevance, as comprehensive as possible.

4, the advisory function or telephone number is not obvious.

Some sites do not have online chat function (consulting software or QQ) so that customers can only call advisory, but not all customers like to call counseling, so some will give up. Second, some corporate website phone number is not obvious enough, and the number of fewer, it is not easy to find, customers find a half-day did not see away, did not produce consultation.

Solution: Check the site's contact is diverse, whether conspicuous, OK. Try to add QQ and other online consulting functions.

5. Other reasons.

There are also some reasons can also cause customers do not consult, for example, some customers just pure understanding of the product, the purchase intention is not large, then he does not consult also very normal. Some mistake or search the wrong came in, some Baidu widely match to other unrelated customers come in, that such customers basically can not produce consultation, not your prospective customers.

Solution: Customer Human factors we can not control, but can go to Baidu bidding background set no word, try to let irrelevant results less matching come in, reduce the cost of waste.

The above 5 reasons for 1, 2, 3 points are 2 and 3 can be increased efforts to improve. Years of actual combat experience told me to improve these points, the amount of consultation will be improved, implementation bar friends, if there are bidding questions can be free answers, but also please continue to pay attention to this site, I will continue to update my tips on this site, transfer this article please indicate the source.