Bidding optimization for network promotion (III.)

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Network promotion, large categories on the division for the station optimization, outside the station optimization. Today's main direction is to optimize the outside of the site-bidding optimization. Bidding, promotion of optimization work, the word is very familiar. In short, it is a way to pay for a certain effect. This sentence is very popular, and effectively expounded its meaning. Next, the effective elaboration of the bidding optimization needs to consider the factors are included, how to effectively set.

One, the division of bidding units, is the choice of class purpose, mainly based on the existing navigation section of the site set. As a collection of e-commerce sites, its columns will be set up traditional crafts (precious metals, porcelain, pottery, stamps, coins, calligraphy and painting, etc.), modern crafts (sculpture, jewelry, jade, etc.). This is a large class of division, effective planning.

Second, the bidding keyword setting, this is the price of the bidding. The setting of key words, the effect, the expense and so on, all have certain correlation. Consider the perspective that can be used from user search terms. If it can be fully effective to master this factor. Set the corresponding key words, relatively accurate. In this way, it will be able to achieve less cost, but the conversion rate is high, very cost-effective.

Third, the bidding keyword creative description. This is an effective interpretation of the key words, the number of relatively few words. But must be effectively interpreted clearly, to achieve the effect of publicity. This is the role of creative description, the need for effective display.

Now, the commonly used bidding system has Phoenix nest, dotting and so on. is the main way to bid, to achieve a certain effect. In bidding, the factors to be considered are diversification. Through the effective summary of the dots, to effectively complete a keyword settings. In contrast, the bidding system will have some auxiliary tools to help bidders to analyze the quality of keyword words.

In the early stage of bidding, the amount of money to be bid should be restricted accordingly. Prevent unnecessary loss as a result of initial operation. such as keyword settings, the largest hot words, the corresponding effect is not good. Thus, money will be spent in vain. Therefore, before doing bidding, to have the corresponding bidding plan, according to the site to do a summary. This article is from: http://shop.xinhuacang.com

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