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Active blogger tracking is done in real time, that is, the results of the search reflect the current blogosphere. The most popular blog tracking service is Technorati, which was developed when the blogosphere flourished, with the main purpose and function of tracking blog conversations about specific topics and specific blog links, and starting with the latest links, sorted chronologically.
Technorati is ranked according to the number of links to the blog and calls this data "authoritative" (authority). If your blog gets 50 links, it's more authoritative than a 10-link blog. Many blogs have hundreds of links.
You can see how many blogs are connected to your site by entering a blog or a website URL on Technorati's website. Although Technorati has not tracked all the blogs at the moment, it has more than 14 million tracking sites. Suppose you enter CNN.com as a search target, you can find more than 40,000 sources, nearly 75,000 links.
Technorati provides the following information to the consumer:
1. Reverse Link Tracking query;
2. Search blog rankings;
3. "Watchlist" function is to email the way to notify a new link to your blog;
There are many ways to use Technorati information. For example, you can contact the most influential bloggers on your site and ask them to advise on your product, service, or brand. Some companies even give out samples of new products to these bloggers and ask them to write a trial review.
Because Technorati is based on the link established when asked authority as the result of the search order, so you can use this real-time reply to new links. You can also use the information provided by Technorati to respond to negative comments, to thank positive links, and to create a quality customer experience. As you can see who is connected to you, you can also start to understand the community you are linking to and link them back to keep them interested in you. In the blogosphere, there is nothing more appropriate than a reverse link.
Depending on the order of authority, you can tell who is the most important blogger on the site. Although links are not the only criteria for measuring the effectiveness or influence of bloggers, they are a good starting point. Learn about the popularity index of the bloggers you're connected to, and how you feel about your reputation in the blogosphere.
If you register as a member of the Technorati, you can see your ranking relative to the other links. If your ranking goes up, it means that by linking, your blog has risen faster than other blogs. For example, a rise from 2000 to 1000 indicates that you are not only rising in popularity, but also that your popularity is climbing faster than the blogs that rank around 2000.
On the whole, Technorati can quickly provide a miniature of the blog's exposure rate, allowing you to keep track of the link updates and quickly and easily follow up on the topic. Use these services not only to keep abreast of your views, you can also see the growth of your popularity.
Technorati is a very good blog tool, think billion to everyone grand recommendation, but unfortunately this tool is a foreign tool. Domestic users may often face the site can not open or need "special means" to open.