Blue Harbor Online Feng: the net game agency cannot be demonized

-Wang Jin with the continuous improvement of the industrial chain, the game agent will be different from the early "take the product" a means, the agency operators will gradually from the early narrow purchase evolved into the project cooperation in the initial phase of the joint development of the product mechanism, so, the success rate will be greatly improved. Agent operation can not be demonized the world's first online game of Warcraft in the domestic agent of the main incident caused by the industry round after round of controversy and discussion.　　So far, World of Warcraft is still in doubt at home. "World of Warcraft" for its former agent nine city brought 400 million dollars of capital accumulation, as well as tens of millions of user resources. Over the past few years, nine cities have 90% of the income from this product. Easy Main Event Let the industry lament unceasingly, not only because this product is the world's first online games, more importantly, NetEase almost took nine of the city's total income.　　Although after this, nine cities published a variety of their own products to show their own reserves, and to obtain the domestic masterpiece Jinshan "Swordsman Love Three", but "Warcraft" after the blank can be filled, is still a question mark. "Pure agent operation" has become a domestic online gaming Enterprise "Warcraft", there are domestic media is issued "Agent Operation Road has been more and more narrow" argument. Recently Blue Harbor Online chairman and CEO Wang Feng in an interview said: "Do not because of ' Warcraft ' easy to talk about agent color change, the agency itself is no problem, can not be demonized." "The agency from the narrow sense of purchase into joint development" from the point of view of marketing or products, agent operating products can not be like the early narrow simple purchase, agent operation has gradually evolved into joint development.　　Wang Feng said. It is reported that "won" is Wang Feng's founder of the Blue Harbor online agent issued the first product, began today did not delete the file. Wang Feng in 2007 founded the Blue Harbor online, the company created the first product to sign the "top", this product that has taken the joint development of the agent way. "To win" research and development lasted more than 5 years, is the Xiamen company research and Development of the game products "asked" the continuation of the "ask" is a very successful online game, has reached 900,000 people online. In the "won" research and development nearly three years, just founded Blue Harbor Wang Feng will fly to Xiamen, and Wang Feng with the machine to gigabit is Blue Harbor co-founder Lei. Wang Lei is the former Guangyu Huaxia COO, will "ask" operation to 700,000 online after the founder of the Blue Harbor.　　The trip to Xiamen, Wang Feng, Lei and Gigabit President Su Huazhou signed "asked" continued to "to the right" of the agency. "Winning" was already very high at the time, but we never put it on the market in a big scale. "Wang Feng introduced the way:" Signed the "won" in the two years, Blue Harbor online from the market terminal to obtain feedback from the players directly involved in the game content changes.　　It is reported that in order to communicate with the "winning" research and development, two years, Wang Lei between Beijing and Xiamen less than 50 times, on average every two weeks to fly a trip to Xiamen, and Feng also become a regular Xiamen gigabit. "We spent more than two yearsTo continue to optimize, modify the game, because the game is very innovative, subversion of the traditional play game, over the past two years we have been demonstrating the potential demand for game innovation and the collection of refined players for the "top" game development suggestions. "According to Wang Feng, Blue Port online agent operating a variety of products are in the right to obtain the agent, and research and development partners to complete the research and development."　　So far, as the Blue Harbor this year "334 strategy" is about to launch the first product has been over 5 years of research and development time.　　Wang Feng said that joint development linked to the development and market terminals, so that products in the market will not deviate from the player's needs, saving a lot of opportunity costs. The nation is more suitable for the Chinese market than foreign countries the domestic game industry by acting South Korea game started, but the Korean game from the initial 90% China market status gradually degraded to today less than 10% of the share. European and American Games in addition to the "World of Warcraft" also few successful landing in China's works. On the contrary, "Tianlong eight", "Journey", "ask" and a series of domestic game enterprises independent research and development products have been very good results, occupy a high market share of domestic products.　　It has a lot to do with game culture and player habits. "The understanding of the Chinese market is a unique advantage of domestic game developers."　　"Analysts in the industry said. According to the 2008-2009 Chinese online games survey report, although the Western theme (Magic, magic) of the game is still the biggest genre of the theme, Occupy 34%. But martial arts, mythology, history and more Chinese cultural themes are being used by more and more game planners.　　Domestic game through the theme and the success of the player's habits, access to the success of the domestic market. The "Dungeons and Dragons" system constructs a complete Western magic system, is still the mantle of Western games, China has a long history, and the "win" is reflected in the Chinese version of the heroic facts, this product from the "historical records", "25 history," and a series of classic historical works to absorb nutrients, eventually formed the "win" Worldview. Wang Feng said.　　It is understood that the historical theme in China has a broad market base, the early Japanese glorious company produced the "Kingdoms" series won the domestic players highly sought after the market, the Ming History, Tang history, as well as the margin, West Tour and other famous historical themes have also been adapted to become online games and success. "Historical themes are widely used in China, but most of the interception of a period of history, we note that in the macro-history, China's 5,000-year history of ups and downs, open the big closed, adapted into the online games will have a good sense of generation, thus" the first "of the original planning case was born. "Top" is the chronicle of the 5000, not the dynastic, the head of the Blue Harbor Market said. ”