Book Purchase: Go to the bookstore or the Internet store

After the opening of the Guangzhou core business district for 16 years, Sanlian has withdrawn from the Guangzhou Book Center on July 31 and Sanlian only two stores in Guangzhou.　　This is also following the June Guangdong famous bookstore ——— study and excellent closed Jinan University West store, the traditional bookstore in Guangzhou Central City again retreat. Traditional bookstore nationalists awry, is due to the Internet bookstore Step by step, or the regular adjustment of its sales network? The person in charge of the triple Hong Kong company obviously does not want the incident to be overly interpreted as the former.　　However, compared with the increasing popularity of Dangdang, the Network of excellence and the Taobao Bookstore, the old traditional bookstore has failed in one by one of the story seems to confirm the former. Over the past 10 years, traditional bookstores have faced multiple shocks from online bookstores, e-books and pirated books. Even the controversial best-selling author Han is trying to sell her books through the web. "The bookstore is dying," the American Lewis Buzbi in the book "The Lights of the bookstore." "Does the online bookstore really represent the direction of the future book purchase?"　　The largest shopping network in the country ——— Taobao, book sales accounted for only 1% of the market share, and the earliest to do online bookstore Dangdang and Excellence Network is also in the development of the department store, whether the network bookstore is really like flowers, or like ducks drinking water, Lengnuanzizhi. The traditional bookstore is close to the door of the real shop facing the network bookstore, the multiple impact of e-books and pirated books, the collapse has not been an individual phenomenon since July 15, Guangzhou Book Center 6 floor Sanlian full book big concessions, triggering readers to buy, waiting for the long line of the bill into the bookstore at the corner, there is no past the quiet and elegant,　　A book that hits 10 percent is even cheaper than a bowl of noodles. On the last day of the closing of the Triple Book shop in Guangzhou, in addition to some original foreign books and design books, the bookshelf has been empty, as early as 16 years ago settled in Guangzhou, the first Sanlian, initially in Guangzhou Book Center 3 floor, the rental period to move to 6 floor, passenger flow down obviously, finally step triple five Sheep branch, The city's East Branch followed, closing the door.　　In the minds of many scholars have a very high status, advocating life, reading, knowledge of the Sanlian, at present in Guangzhou only flow flower shop and Zengcheng shop Two branches are still hung triple brand. In a few days before the retreat, the triple shop in Guangzhou shopping center store supervisor Mr. Jiang is still in the bookstore doorway Seeing-off customers, at this time the books on the shelves have been snapped.　　Mr. Jiang told reporters that the triple closure decision by the Hong Kong Triple company management to make, the reason is not single. Triple Book Center store sales of Books, 30% for the design of books, 30% for the original foreign language books, there are 40% other domestic books, customers are mainly 30 years of age and above the scholar-type crowd. "Because the triple environment elegant, decorated with a very humane atmosphere."　　"Nanfang Daily Publishing house, Dr. Liu Zhiyi often go to this Sanlian book, Liu Analysis, higher rents, too many people, a single mode of operation and access to goods channels, the problem should be the main reason for the Sanlian shopping center store into trouble. Triple Book Purchase in GuangzhouThe central store is a joint venture between Sanlian (Hong Kong) Limited and China Business and Trade Corporation, while the Hong Kong Joint Publishing Group, the largest publishing group in Hong Kong, controls the Sanlian branch of the Guangzhou Book Center. Hong Kong Joint Publishing Group concerned people to accept this reporter interview complained, do not want to buy book Center store exit by the public over interpretation, the closure of this shop is only a partial normal adjustment, does not affect the group in the Pearl River Delta to develop retail business confidence.　　The group is currently in Shantou, Shenzhen, Guangzhou and other fields, about 10 physical bookstores, as well as plans to further increase, but also plans to add small and medium-sized special bookstores in large communities in Guangzhou.　　Last October, the United Publishing Group opened a "joint bookstore" at No. 314 Beijing Road, with an area of more than 2000 square meters, with a slightly different positioning and "Sanlian". In fact, as early as the triple adjustment, the collapse of the physical bookstore has not been an individual phenomenon. In the past 10 years, many private bookstores have closed down ——— due to rising rents, the school and the Great West Store closed in June this year, playing "the world's largest full variety bookstore" slogan of the third Polar Book Company in 3 years loss of more than 80 million yuan, and finally do not bear to close the door; there is the same fate and the country's largest bookstore chain Enterprises ———　　Shi Shi Bookstore, the peak of its stores throughout more than 30 provinces and municipalities in more than 400 cities, 2 years ago, Bertelsmann in 18 cities in China, 36 retail outlets all closed, and similar encounters include the Good Emperor Bookshop, think of Le Shu book and so on. The bookstore is dying in batches?　　Online shopping has become the first choice for some readers, and the traditional sales channels are being challenged by the increasingly serious network sales. Dr Liu Zhiyi believes that traditional bookstores now face three big rivals, online bookstores, e-readers and pirated books. "In the traditional bookstore industry chain, retailers take 35% to 40%, the author's royalties are 8% to 10%, printing costs accounted for 20%, tax revenue 8% to 10%, publishing house gross margin accounted for 20%." "Liu Analysis," if from the press 50 percent-65 percent buy genuine books, excluding shop rental and personnel costs, bookstore profit is very meager. But if the book is copied directly from the printing press by 25 percent, the profits will be substantial. "Engaged in the book wholesale business for many years an industry personage discloses, the book business is not good to do now, the colleague has a career change." "A lot of patient people will go online to read the serial content, and some people go online to buy books." "Some small bookstores can only be sold with pirated copies," the person said.　　"Online shopping has become a popular choice for some readers, and traditional sales channels are increasingly being challenged by online sales," he said. Once in the Triple Book Center shop in Guangzhou to work Lin said, as a love of books, he also thought that the price of the triple book, a buy 1000 yuan to do membership card, and card can only play 90 percent. And in excellence, Taobao and other online bookstores, often 60 percent can buy books, but also free door-to-door!　　So some customers will go to the Sanlian to read a book, turn back to buy online. "PriceIs the dead point of the physical bookstore. "Netizen Guan Weiwei buys book 70% from net buys." NET purchase price is only 50 percent-70 percent, such a discount who does not move?　　Taobao and Pat NET this "individual personal" book sales model, can also be "bargain" trading. and network marketing is using its own advantages to break the traditional bookstore on the market fortress-like possession. Analysis of the industry, and the traditional 8-hour business hours, online bookstores can be open 24 hours a day. As the online bookstore is not subject to the limits of business venues, no store, as long as the maintenance of a limited area of the warehouse, you can operate normally.　　In addition, the online bookstore with its intuitive interface, rich information, flexible search, personalized customized services, can quickly data collection, statistics, analysis and application, which helps to overcome the traditional marketing model of subjectivity, blindness, to improve the management level.　　At home, the development of online bookstores is also in full swing, publishing houses, state-owned bookstores, private bookstores and other types of books marketing entities have dabbled in this field, seeking new economic growth points, and to enhance competitiveness and expand market share.　　Recently, the second quarter of 2010, the Chinese online payment market monitoring data showed that in the second quarter of 2010, online payment market volume amounted to 208.3 billion yuan, the chain Rose 15.6%, up 86.8% year-on-year, continue to maintain a good momentum of rapid growth. There is no doubt that online shopping is becoming an irreversible trend, "is the bookstore dying?" Such questions have been asked of practitioners. "The good news is that the sales of independent bookstores have remained stable over the past five years and have occupied 15% of the [US] market." The bad news is that the total market for bookstores, including independent bookstores and chain bookstores, continues to fall.　　American Lewis Buzbi in the book Bookstore lights. Many traditional bookstores are also beginning to carry out online business, and when, excellence and other competing online book market.　　For example, the school and the Guangzhou Book Center have launched their own online bookstore, and the Joint Bookstore Network bookstore is also being prepared. In addition to the impact of online bookstores, E-books have also robbed the content of a part of the traditional publishing market. After the first Internet gold Rush failed, some companies that produced E-readers went bankrupt and others made a comeback.　　At present, there are about 50,000 e-books available for reading, although this number is not small, but compared with the paper book is only bucket.　　Online sale of the book is hard to shake the entity shop despite the declining share of sales, but the real bookstore the biggest advantage is to allow readers to experience a deep volume of the volume of the atmosphere after the business War baptism, online bookstores springing up, the growth rate is not as rapid as expected. Taobao statistics show that he attributes Taobao on the number of stores on the shelves have reached hundreds of thousands of kinds of daily variety of varieties, a single monthly sales of more than 1.5 million yuan. Jiangsu Phoenix Xinhua Bookstore flagship store Since the opening of October 9, 2009, the first day turnover is 20,000 yuan, the daily turnover reached more than 30,000 yuan. andUntil now, online bookstore sales accounted for less than 1% of Taobao sales. "Online marketing, although the store is free, but the cost of books is high, which is also a disadvantage." Taobao related people introduced the road.　　Guangdong Logistics Industry Association secretary General Ma Renhong also said that for the online bookstore distribution market, accounting for the share of the logistics industry is negligible. According to domestic and foreign surveys, a considerable proportion of the reader's habit of "surfing the Internet, the nearest purchase of the kind," the purchase of books, resulting in the online bookstore lost some sales. In addition, because most online bookstores lack the support of actual inventory varieties, it affects the delivery of readers ' order, even the phenomenon of "the successful submission of orders and the failure of actual transactions".　　In addition to the online bookstore does not have a strong distribution system, the general reliance on postal systems to carry out book distribution, resulting in the cost of this link, the efficiency is difficult to control, this situation is particularly prominent in the country. Compared with the online bookstore, the biggest advantage of the entity bookstore is to allow readers to experience a thick volume atmosphere. For those who love books, the bookstore's environment provides the greatest value for books. Canton School and Gifted Bookstore, not only the comfort of the lights, but also everywhere placed seats.　　Therefore, even if the content and sales channels under the pressure of double, but the former executives of Guangdong Tourism publishing house is still a good prospect of the traditional bookstore. In addition, the colorful theme activities are also an important means to attract readers to the physical bookstore. A number of physical bookstores almost every week the introduction of cultural activities, such as famous lectures, new bookmark sales, the author meeting, etc., to attract a large number of readers.　　The joint bookstore at NO. 314 Beijing Road will hold 2-3 events a week. For the private bookstore without teaching materials and support, it is almost a difficult task to rely solely on selling books to survive in the bustling business district of Metropolis.　　To this end, many large and medium-sized private bookstores are actively exploring multiple development, to education, publishing and other related cultural areas to expand in the integration of marketing to dig deep business opportunities. Although the sales share of the physical bookstore is declining, the entity bookstore is still the main channel. At present, machinery Industry publishing house shop sales accounted for 5%, the Yangtze River Literature and art publishing house network sales currently only 4% of the share.　　Although the shop development speed is very fast, but the real benefit is not many. "The network has become a sales channel that cannot be neglected, and the company is planning to set up a network sales platform for the Union bookstore."　　"Sanlian company related Personage said, the triple is continuously adjusts the business model, adds the new profit point." Nanfang Daily reporter Jing Xiaohua intern li