Both sides of the air acquisition will win a new game model

15th News, the air network wholly-owned mergers and acquisitions of large-scale network, the price limit of 80 million U.S. dollars, will be large network 2010 in accordance with the United States accounting standards after after-tax profits.　　The transaction is carried out in the form of the main cash supplement of the aerial net stock, the ratio of stock to cash is 62.42% and 37.58% respectively. Whether it is an aerial network, or a large network, from the current access to information and disclosure of the future development of the two companies, this deal will bring a win for both sides, and even for the online gaming industry to open up new models, new areas.　　If the large network can achieve the expected target, through mergers and acquisitions into a subsidiary of listed companies, will leap-type development for the two or three-line online gaming enterprise's future and success provides another possibility. The air network tries to break through with a bargain. Almost all mobile Internet content application providers (SPS) are most concerned about China Mobile's lead. In this case, break through the inherent business restrictions, for enterprise development to gain more space, it should be the ideal SP goals, but also they make a major driving force for decision-making.　　As a Nasdaq-listed company with a large amount of liquidity, the network has turned this ideal goal into reality. The best target for an aerial network is a company that can integrate with its existing business and take its main business away from other people's control and have independent research and development capabilities.　　Chairman Lei Investment of the net game developers large network is undoubtedly the first choice. From the release of the third quarter of 09, the Net's cash reserves are 134 million U.S. dollars, the highest price, the need to pay the cash but about 30 million, less than 1/4 of the total reserves.　　Also, according to the information disclosed, the price will be adjusted to the profitability of the 2010 large network. According to the 21st Century Economic report, Pro's current operating conditions are likely to exceed the 6.5 million-dollar profit target over the year and may reach a capped 80 million dollar sale price.　　And Lei thinks, "current swims the company's price/earnings ratio is 14-17 times, even if by 8 times times the CAP value buys the big cap, also still is cheap". There are game sites that say the deal is not cost-effective and that it is only Lei's personal speculation. In fact, do not forget that this price is not the final "transaction price", nor is the current immediate transaction, all the major financial network 2010 Accounting Standards of the United States after the after-tax profit announced.　　Whether or not the product is successful or not, the research team is being dug up, whether or not it has any impact on the big commitments, will eventually appear in the profit.　　Frankly speaking, the network's shareholders do not know whether your game is good or not need to know, they only need to make a profit performance to prove that they can meet demand. To build the Internet composite platform for the blue Ocean after the acquisition of large commitments, such as the Air network CEO and chairman Lei said, "Apart from the development of the existing Internet games, but also want to bring Internet games to the existing wireless business." These two words, the hope of the air network structureThe platform outlined: the integration of wireless and wired internet, connected to mobile games and computer games, for two of the platform's entertainment capabilities to provide new possibilities. Online games No matter how the change, the most attractive is not two points. The first is the community, the communication between people, the second is the sense of achievement, through upgrades, PK, equipment, wealth and so on to achieve a sense of achievement. And the current mobile game in these two points, by mobile phone carrier restrictions. NetEase Chairman Ding Lei is talking about why NetEase does not consider to do mobile phone game at present, said: "You are playing the rise of the time, with the person PK, suddenly call or power out?" ”。 At the same time because of mobile phone hardware short board, mobile game content and quality are limited.　　So how to avoid this flaw in the phone itself, while allowing users to get the possible higher quality online gaming services through mobile phones, this is a breakthrough. So far, there is no game can be separated from the PC client restrictions, complete the real sense of the mobile interconnection, so that players can play more freely. Mobile phones can make the game friends at any time to communicate, and complete some simple, do not need gorgeous pictures and a large number of data operations.　　Lei's first step is to "transplant some value-added services from traditional Internet games to mobile phones, such as upgrades, collecting resources, buying equipment, etc." As early as 06, the grand "legendary World" and several other products have been tried, but perhaps the positioning is only as an auxiliary function, did not go too far. The recent industry also seems to be bullish on the future development of this model, there are web games in mobile Internet, it is obvious that most of the features of the web game are very suitable for the implementation of mobile phones.　　Development will be the basis for the integration of mobile internet and traditional Internet. And Lei narrative of the future development of the two or three steps-"through the mini version of the client to complete the 80%~90% function, the same game at the same time in the mobile phone and computer platform launch," on the current development of online games and the needs of players, not realistic, it is not necessary.　　The reason is the limitation of the mobile phone itself. By the acquisition of the listing-two or three tour of the company's magnificent transformation of large network of the game industry is the significance of the games for the two or three line of the enterprise's future and the success of another possibility, the formal realization of a lot of players expect a long time to buy the listing. This is clearly different from joining a big company as a team. The large network has the complete structure from research and development to operation to overseas promotion, at the same time from the current disclosure of information can be calculated by the air network to buy a large network of shares of the value of the market to account for about 12.5% of the net, the acquisition of shares paid far more than the cash is believed to be big shareholders more value two companies after the merger of the development.　　The second largest shareholder in the network is Lei, chairman of the Air network. Before, the domestic net swims the enterprise obtains the huge success only three kinds of possibility, the first kind is in the industry development early, the grand type self-made, relies on the proxy other people's one game to obtain the huge success, after the listing. Nine cities are the same. In the current industry environment, and then toThe chances of success in this form are extremely low. The second is NetEase games, Sohu games, Tencent Games, no matter in the user or financial talent have considerable strength, regardless of independent research and development or agent products can achieve a certain degree of success.　　At present, some of the small enterprises of independent entrepreneurship, which one dare to say that they have such backing? The third is the perfect time and space and giant network, with independent research and development of products successfully listed, financing and development.　　This form is still possible, as long as the proper positioning of their own, diligent to do products, or have the opportunity. But the big-cap network broke through these three possibilities. When it comes to products, the big-cap network does not have a real success in the country, so he may have to struggle for a long time by the possibility that he said before. But relying on the acquisition of cash and air networks in the mobile Internet resources, it is likely that in a short period of time, create a new game model to increase market share. At the same time, the merger with the listed companies to the large network, not just cash and resources, but also include formal financial operations and audit of more modern enterprise management, and these are precisely the enterprise to seek high-speed and long-term development of the most needed, but also a number of online games enterprises lack.