Boulatruelle: Stationmaster learns the resource conformity to be able to make money more easily

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

July 10 Ningbo SEO Alliance Party, the majority of Ningbo Webmaster put forward an important idea: "Resource integration." What is resource integration? The integration of resources in theory is: through the organization and coordination, the separation of the internal functions of enterprises, as well as outside the enterprise both participate in the common mission and have independent economic interests of the partners to integrate into a customer service system, achieve 1+1>2 effect. The simple thing is the complementary exchange of resources, from other people's hands to get what we lack and need resources, in exchange, we have to hand on the other side of the resources used to share, so that both sides can use this complementary to faster and better to complete their own projects, so as to achieve a mutually beneficial situation.

For example, I now have a cask filled with water, but because of the lack of a long board, there was a gap, and the water went out, and now my neighbour he had a long plank to offer me, but in exchange, I would pour the water from the bucket into his goldfish bowl to make sure that he could swim happily, My bucket can be better bottled water, and his goldfish will not because of lack of water and dried up, this is two birds of the thing, but also a resource integration.

"Resource Integration" is also a lot of webmaster lack of awareness, many of us have a superb SEO skills, but for a long time, most webmasters have fallen into a ranking and flow of the "trap", blindly focused on the technology, will only work behind closed doors, feel that technology and personal ability to make up for everything. Our bucket is missing a piece of board, many people are just trying to recreate a piece of the board, and not willing to use their own resources to exchange from others to a plate, so always a person busy tired to death, but can not achieve the desired effect.

So Boulatruelle today and everyone to talk about resource integration, talk about the mode of resource integration and how to integrate the law, so that the vast number of webmaster can skillfully accumulate resources, good at integration, leveraging force to make money become easier.

The pattern of resource integration is diverse, this resource can be capital, can be physical, can be virtual wealth, can be thought ideas and so on. Let's talk a little bit about some of the integration models:

(1) Capital integration

Now the internet is very competitive, to be in a large number of competitors to break through the army you need to have strong capital strength and excellent project and business model. Most grassroots stationmaster has very good technology and project, but without capital, you can look for capital consolidation, and many capital hands have a lot of spare money, but there is no good project to invest, but also need to integrate projects, so with capital, and have good projects and business model, can do things well.

Recently, Tencent's investment in Jinshan is a very good project in the integration between the capital, Tencent borrowed capital Kinsan Lai and 360 of the competition to be far better than the direct scold station.

(2) Project integration

Enterprises big after want to swallow all the fields of gold absorption, in recent years, search engine giant Google and Baidu in other business development of the disadvantage also let us know, no matter how strong the capital of a business, how big the enterprise, also can not make all the money alone. So as a project cooperation and integration of the way, divided into half a bowl of porridge to others, but also can benefit themselves.

Taobao and Hunan Satellite TV launched a television shopping program "more Amoy More Happy" is a very sensible project integration case. Taobao is the giant of E-commerce, but he is not necessarily good at the field of television shopping, if he alone to do all, then the effect may not be good, and Hunan TV is a major television field, he is very proficient in the field of television, of course, for E-commerce may not understand, so a cooperation, will be good at the field of integration, The effect is bound to be sensational.

Therefore, the advice of the grassroots webmaster is, the heart is large, but the appetite can not be too big. Webmaster in their own area after a field also want to go elsewhere to develop the words can use integration mode, and not necessarily all need their own pro.

(3) Technology integration

Many webmasters have very NB of technology and executive power, but most are also diligent behind closed doors of small bees. Feel that anything can be made by themselves, from the program to build the station, to promote, to the later maintenance operations, but such a person to do all, often make people tired and not get good results. So we might as well carry out technology integration, leveraging force, a single attack to create three times times the force.

Believe that the well-known Webmaster Forum 28 push The rise of everyone is obvious to all, 28 push the reason can be a night of fame is not only a person responsible for the credit, but also his 28 disciples work together the crystallization of mouchangqing. If there is only one mouchangqing, there will not be 28 push, but he understands the power of technology integration, he will these 28 people together to integrate their respective areas of expertise and technology, together to the Forum, in order to have such a sensational effect. Now 28 has been pushed up, and his 28 disciples are certainly getting a good return.

Another case is the collaborative integration between the search engine Yahoo and Microsoft Bing, which is well known. Bing was unveiled by Microsoft in May 2009, but Bing's market share has accounted for 4.27% per cent this March, though Bing is still far behind Google, but it is certainly the fastest-growing search engine and a dark horse. The rise of Bing is also important, apart from the fact that he has the backing of a big company such as Microsoft, that is the integration of his search engine technology with Yahoo.

Microsoft and Yahoo are said to have signed a 10-year agreement to purchase the 10-year mandate of Yahoo's core search technology and integrate it with its own search platform. Microsoft's good at the original is not a search engine piece, now borrow power in the "search engine specialist" Yahoo Technology, let him as a thing, development very quickly. At the same time, Microsoft has promised to pay 88% of the traffic for its Bing search by Yahoo's web sites and Yahoo-run sites, so Yahoo's technology has traded in cash to address Yahoo's declining predicament.

(4) Customer resource integration

Customer resources are every webmaster, every enterprise most valuable wealth, who are unwilling to disclose the customer resources to others, in a lot of people's psychology, the sharing of customer resources means that the customer's passing and a great loss of profit, but this is the most quickly to get the best benefit of the Webmaster integration method. Of course, can not find their own industry for customer resource sharing, to find is related to our industry, facing the same group of customers, but the specific business and we do not conflict enterprises.

For example, a is selling clothes, and her clothes targeting groups are young fashion women, but its own customer resources in total only 100, and B is selling jewelry, her product positioning is also young fashion women, her clients are 100, if they just closed the door to do business, then everyone will always have 100 customers , but if they are willing to let go of their heart and recommend customers to each other, it is much better to have a 200 client resource and a good return on the door to do business.

Customer resources sharing a very successful case is the enterprise self-help station rookie NITC,NITC always brand positioning is to take the SME market. Last year they worked with a reputable local enterprise management training company in Ningbo, customer referral and sharing, to NITC station entrepreneurs are recommended to the training company to listen to management lectures, and in the training company to manage the course of many entrepreneurs are also the need to build a station of the enterprise, just can be made to get a trust recommendation, Find NITC to build a station. Therefore, although the specific business involved in different, but they are targeted at the same customer group-SME home.

Here think of Baidu and cool days of cooperation, le Cool Day mall through this cooperation can be obtained from the continuous flow of customers from Baidu, thereby saving a large amount of advertising costs, and Baidu can use cool days into the field of E-commerce, do not have their own pro-pro, everywhere hit the wall.

Then our grassroots webmaster How to carry out resource integration?

(1) forming a circle and networking

Network is equal to the money pulse, no network will certainly not rich pulse. We are a lot of grassroots webmaster are technical origin, shy and shy, too little communication, but the light technology can not make money. The rise of a career or need to rely on marketing and publicity, wide-knot network is also a good marketing weapons, can be spread through Word-of-mouth publicity. Of course, now all cities have seo circle and SEO party, it is recommended that the grassroots webmaster in the usual SEO party in addition to the discussion of technology can also open some more integration meetings-the main resource-oriented meetings, so that AdSense can be compared to pure technical discussion and learning research to obtain more practical benefits. If there is no SEO circle in the local area, you can also be the first leader to start the formation.

(2) without breaking the money, try not to break the money

In the era of currency not yet circulating, people want to buy life is to take their own goods to exchange, is barter, most also can get satisfaction. After starting to circulate money, people gradually use money as the standard of purchase and exchange. Now mention advertising, publicity, many webmaster first thought is to spend money. Of course, money must be spent, but all to the edge, can not hit the money as far as possible not to hit the money.

For example, if I sell the server, I want to go to a webmaster forum advertising, I must have to spend money? Imagine, that forum must only need money? Can they still need something else that I have to offer for free, like that forum needs a stable server space support? So I Is it possible to provide a free server and in exchange for them to be able to save an ad for me?

(3) Tell others what you have, what you can offer him, and what you need

Resource integration is also a resource exchange process, since it is an exchange, there must be an approved standard. So first you have to tell someone what you have? What strengths and strengths you have is that you can be "exploited" by others, what you can bring to others, and make them clear.

If I were running a local real estate forum, I would write this: (of course it's just an impromptu hypothesis)

I have: 1. A good local real estate forum 21,000 forums registered users 3.5W independent IP traffic per day

I can provide: 1. A conspicuous free real estate advertisement on the homepage 2. Quarterly Forum to jointly Rob Building promotions

All I need: a 90 sqm free office room

So clearly listed, if there is a real estate business can provide free office space, but the need for high-quality advertising, you can each other resource integration.

Here, to remind a point, the spirit of cooperation should be from the "altruistic" angle, in the appropriate, take less, so others are willing to cooperate with you, if blindly is only beneficial to their overlord money, who will be at a respectful distance.

(4) Exercise eloquence, impress your collaborators

Webmaster Besides have to have excellent network marketing technology, if you are the person in charge of an independent project, then also should have good eloquence, because the network is "say" come, the money vein is also "say" come. When it comes to persuading your collaborators to integrate with you, should embrace a calm and kind heart, of course, also need to have a clear language structure and marketing capabilities, at least to the advantages of your project to explain very clearly, do not wait to say that they have confused.

Another must put others in the first place, first consider the interests of each other, communicate with the other party first said you can provide him with the things and resources to convince him, let his heart when he naturally willing to cooperate with you. Don't start talking to people in a hurry to say what you need, such people will make others feel a bit like predators, annoying.

This article because Boulatruelle (www.toprank.cn) original start, reprint please specify the source!