Business-to-business E-business in the financial crisis: several joys and sorrows

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In recent years, business-to-business E-commerce has maintained rapid growth momentum. The latest statistics show that the total amount of e-commerce transactions in Chinese enterprises reached 1.5 trillion yuan. According to national planning, to 2010 years ago, China's large enterprises to purchase goods, at least 25% of the online completion. Such a huge market demand is bound to trigger a new round of e-commerce boom.

However, in the short term affected by the global financial crisis, the severe situation of international market in 2008 strongly impacted the export business of Chinese enterprises. The business-to-business E-commerce platform, which is closely linked to SMEs, is also affected. On the one hand, there is a marked reduction in international demand and a contraction in domestic demand.

Nevertheless, the impact of the financial crisis on E-commerce still has positive and negative two aspects: some enterprises in order to further save costs, may be in e-commerce investment will be reduced, but also some enterprises in order to be able to tide over the difficulties, get more orders, but will be in the network marketing efforts. These two aspects also created our country's E-commerce platform several happy several melancholy different situation.

Foreign trade-led business-to-business first felt the winter

In the second half of this year, due to the financial crisis, domestic enterprises are obviously affected, first stood out that feel "chill" and said that "financing the winter" is Alibaba leader Jack Ma, from his candid words revealed that occupy Alibaba E-commerce leading position of the export business has been a small impact.

Recently, media reports said, "Global resources in the weight of online E-commerce products-Venus business suspended, thousands of sales team all dissolved." Outside analysis, the veteran business-to-business E-commerce company also suffered from the cold winter, or will quit the business-to-business online business market.

From the above information is not difficult to see, domestic and foreign small and medium-sized enterprises life is difficult, e-commerce company days are very hard. In order to attract customers, e-commerce operators are actively taking a series of adjustment measures. On the one hand, the reduction of membership fees to expand the size of paid users, on the other hand to increase the domestic trade-oriented business promotion efforts to tide over difficulties

The opportunity of electronic commerce in domestic trade is greater than challenge

It is worth mentioning that not all enterprises in all regions, nor enterprises in all industries are affected. It can be said that the impact of e-commerce in foreign markets is relatively large, and some small and medium-sized cities in E-commerce has not felt the impact of the financial crisis, but the development of speed. Haibo, chairman and president of China Net Library, said: "China's network library in the local area of E-commerce market has been affected, but most of the small and medium-sized cities of E-commerce development has not slowed down, but the development of speed." China's network library is currently in Hebei, Henan, Shandong, Hunan four regional branches to recruit 500 outstanding e-commerce talents to meet the needs of future market development. ”

Haibo points out that E-commerce market is one of the ideal ways to help the domestic SMEs to adjust their real industrial structure and get out of the predicament. Some small and medium-sized enterprises with strength in the traditional field, through the construction of industry network to change the business model, save a variety of operating costs, open up new marketing ideas, will bring new and greater development.

Industry insiders believe that E-commerce platform is to withstand the backbone of winter. Enterprises to use E-commerce, through the network to open up the market, not limited by time and space, for the enterprise to save a lot of costs, but also to obtain more orders. Yanping, director of China Internet Association Communication and Development Center, said, "in the face of difficulties, SMEs should reduce costs, improve efficiency, through various channels to develop their own, through E-commerce to do online trade is a very good way." ”

In fact, the e-commerce market in the government policy support level also ushered in a series of good news. November 5, the State Council held a standing meeting of the State Council to determine the further expansion of domestic demand and promote economic growth of the 10 measures, by the end of 2010, the relevant measures involved investment of 4 trillion yuan. It is noteworthy that the recent State Council to promote domestic demand 10 measures clearly will support the electronic commerce as a representative of the modern service industry included. and November 7, China Internet Association director Qiheng published a group of data to engage in E-commerce business people full of longing: As of this October, China's township broadband rate of 94%, township to achieve dial-up and broadband Internet access to 97%, the popularization of the Internet for E-commerce to the spread of small and medium-sized cities have laid a solid foundation.

Development offline Business is popular

A noteworthy phenomenon is that the second half of the year after the global resources to abandon online business, began to focus on E-commerce business at the exhibition. Coincidentally, has been deeply in the industry market segments of business-to-business companies have also recently changed the development strategy, the first to engage in the holding of the online exhibition industry, is intended to help enterprises to better find buyers at home and abroad, expand business opportunities.

Experts pointed out that in recent years, China's e-commerce from the previous "all-inclusive" mode to professional segmentation of the industry business portal Change, which is the first generation of E-commerce from the third generation to the direction of development. The first generation concentrates on the content, the second generation concentrates on the synthesis, and the third generation of the industry electronic commerce will combine the traditional enterprise and the business platform tightly, give full play to the advantage of the Internet in the information service, deeply intervene each profession, make the traditional enterprise electronic commerce enter the practical stage truly.

As an advocate of China's third generation network, Haibo, president of China's network, said that the changes in the development of some business-to-business firms in China suggest that Chinese business-to-business e-commerce must be combined with traditional enterprises, otherwise it will be difficult to develop in the long run. and the development of industry network is the traditional enterprise development of business-to-business E-commerce ideal business model, which for traditional enterprises to tap the industrial chain upstream resources, the development of E-commerce, enhance their brand value provides a rare opportunity.

In the face of the current unfavourable external environment, Haibo said the State Council's 10 measures to expand domestic demand will bring more trade opportunities to SMEs, but also an opportunity for the development of E-commerce, which will greatly activate the Chinese business-to-business market, believe that the industry's low-cost, cross-regional advantages of E-commerce, will become an ideal choice for SME development.

Haibo said that the economic winter is the "touchstone" of the enterprise, before relying on some kind of economic upsurge in the end to fall down, the environment becomes a change of E-commerce enterprises will soon be eliminated. In the long run, through this "storm" baptism, business-to-business e-commerce prospects will be clearer and clearer.

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