Business-to-business Platform SEO Optimized index page for the king

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today we'll talk about how to optimize the Business-to-business platform website. Home definition We want to talk about the goal, Business-to-business platform is the kind of publishing business platform for business information, more well-known business-to-business platform sites: Alibaba, global domestic trade network, Dunhuang Network, HC Network, the Furious car network and so on.

This kind of website in SEO aspect, its advantage has:

1, this kind of website is often operated by enterprise, and the scale of enterprise is often bigger. And the website provides is an information dissemination platform, the information content is provided by each kind of network manufacturer, the content is quite rich.

2, such sites are generally relatively young, coupled with the structure is very complex, so such sites often have their own technical research team, the implementation of SEO technology or more protection.

3, this kind of website competitor often is some enterprise station, scale is not on a grade.

It's not conducive to SEO places:

1, the content of the site is not autonomous, so the quality of the content is difficult to protect, and the site data easily become the target of bulk collection, there may be a large number of similar content with other sites;

2, the company's technical team to develop more tasks, need to communicate with the technical team to improve the priority of SEO technology support;

3, the site's keywords are generally more commercial value, so there are a lot of competitors.

4, the company structure is too big, the cost of internal communication is very high.

The optimization work of the Business-to-business platform website has different approaches to the different effect level. If it is only to improve the ranking of some keywords, for such projects, it is quite easy to operate, the common method is:

1, in the content of the website, the login page of these few words to determine good, common is the home page and column pages;

2, planning, for these several landing pages to make some links within the site, the more links in the site Super good.

3, a lot of external link building.

For this small task, because the weight of the site, the page more, basically engage in the chain, the effect came out. However, such a project is often only a temporary task of party A, or a tentative task of party A. This effect is not what party a really needs, if the first party wants real flow promotion, that this project is more difficult to do, because the traffic promotion is to need the entire website quality promotion, then the SEO project group must really go deep to optimize this website, to improve the structure, to contact the entire company complex internal communication, To deal with many of the internal interests of the relationship, very painful. However, such services often have to be quoted as ordinary projects, so the profits of such projects are not high. So I actually do not recommend SEO companies to pick up the whole station of such a large site optimization of the high effect requirements of the list, cost-effective, but also to pick up the Small business site optimization of the list, or to receive such a large web site SEO without assessment objectives of the consultant list.

For Business-to-business platform site optimization, to make the effect, I think is the brand conquer Power + Executive Force + optimization strategy + external chain ability. This paper focuses on executive power and optimization strategy.

The first is the ability to execute, large Web site optimization, a lot of departments to cooperate, many failed projects The final result is that party a said party B did not work out, and then party B cited a lot of evidence to prove that party a lack of coordination, made a lot of optimization suggested that party A does not execute, or This kind of losing situation is actually not what both sides want to see. Here is exposed to a problem, SEO optimization strategy again good, if the SEO executive power is not in vain.

This need to cooperate with many departments, SEO project team has no direct control over them, only through the common superior, to the task. But you can't just die underground and not talk about personal relationships. Therefore, it is recommended that the SEO project manager should have a certain personal brand, good communication skills, some strong project manager to play. After the project is started, the optimization strategy should be set up as soon as possible, and the schedule should be optimized. And then to promote the specific implementation of both subordinates, in the process of implementation, we should always mention the timetable, but not too rigid, to catch big put small.

For optimization strategy This aspect, we optimize is the business-to-business platform, there is no need to do too much content construction work, because there are quite a lot of content, just say to consider how to use the content well. So I suggest Business-to-business platform optimization, to the main index page construction. This strategy may also be a common practice in the current Chinese Business-to-business platform Web site. Business-to-business Web sites have many products, hundreds Tens, these products can be different according to the classification of different attributes, product name search volume is often not high is long tail word, but the category name of this classification is often hot word. We have to classify from different dimensions, for example, according to the nature of the commodity classification, according to the origin to classify, according to the factory to classify, according to the price to classify, according to the brand to classify, according to the name of the first letter to classify, or even grab some seasonal hot spots, and then to pull out the relevant items, to build some separate index Many people in the optimization, know to build index page, set up an index page to the SKU page link system, but not accustomed to do from those SKU page link link back to the index page, so that the index page keyword is high, but the index page of the import of the number of internal links is not enough, the keyword ranking or difficult to improve.

The most common way to build index pages is to use site search results This is a relatively easy way, but if you can optimize the Site Search page template, the effect is better, one is in the eye-catching position in this keyword, one is better user experience, the second is to improve the weight of this keyword, the second is to simplify the URL, Third, these Serps are best able to link to each other.

The index page is best to have a degree, I learned that many Business-to-business platform Web site in the use of Index page optimization method have found that their site is included as a problem. Originally very high collection number seems to start to reduce, and even sometimes the PageRank of the page is also beginning to decline. This may be an expression of the excessive Index page optimization. First of all, we should be careful not to create too many index pages, I suggest that their real product page (SKU page) as a reference standard, the index page relative to it is too high? In addition, I recommend that you make the index page as much as possible so that every two index pages are significantly different.