Buy Fruit founder Liu Ping: Fruit needs to give cultural connotations

February 13 news, buy fruit is a fruit micro-commodity licensing, only select high-end crowd as users, weekly or monthly only distribution once, endowed with fruit friendship, family and other connotations. So, what is the mystery of this brand? A few days ago, claiming to be the dream is "when a godfather," the founder of the purchase of the fruit of Liu Ping, in the billion power of the mad people will salon share their own fruit business.

The following is a summary of the core views of Liu Ping:
 
1, fruit is not standard products, if given cultural connotations, can be the product to achieve depth, fine, can do with others.
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2, now do mobile electric business brand Many, the threshold is also low, but not all products are suitable for online to do, must consider the product attributes and target customer groups.
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3, for the 35 to 40 years old high-end consumer groups, many people do not buy their own fruit, but others send. Let this group of people in the circle of friends to share, to accept the prize, participation will be very low, so, in the product planning, doing activities, to target the group of customers to consider.
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4, in the process of doing the micro-business, the importance of products in the first place, followed by a good service, a sense of surprise. Products no problem, customers can be satisfied with the high degree of surprise, customer experience is not good, all efforts are in vain.
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5, the interaction between the mobile end and the traditional PC side is very different. PC end is through million network (domain Name service provider), when there is a need to contact the user, and now with the micro-business, customers can 24 hours online, can participate in interaction at any time.
 
6, do micro-business products must be innovative, from packaging to sales must be innovative. Each brand can have its own unique feelings, has its own unique fan group.
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7, the most important thing in operating a brand is influence. To let the brand quickly in a group or market to produce a certain influence, you can consider through the different industry alliance to promote each other, to work with a number of brands in various industries.
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8, the difference between the traditional electric and mobile operators is that the traditional electric business focus on product prices, the more perfect the rules of the platform more limited, customers can only choose to product evaluation, sales as the basis, mobile electricity business focus on the way to sell things, such as feelings and humanistic care, The rules are simpler, and the entry point is relatively low.
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9, mobile electric business with micro-innovation as a feature, and constantly develop personalized applications or personalized services, and the degree of subdivision far more than the traditional electronic business. Even small categories, small details of life, as long as you can do it in micro-marketing has a veryBig market.
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10, micro-letter is a two-way communication process, not one-way, if the customer groups together, you can do the community, do the surrounding, and then through the circle of friends to know people around, this impact is very large.