Buying competition increasingly fierce small and medium website how to break through

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Want to go to a big dinner with a friend? Want to see the latest release of the 3D? Travel to book a hotel that is cost-effective? Nowadays, we can easily find the most cost-effective and best choice by buying a website. Group buying change life, today is not an empty talk.

Domestic group buying site after a considerable period of development, operation has begun to become more and more people familiar with, accept, small to books, clothing, toys, digital products, home appliances, furniture, decoration building materials are now able to buy through the way, and with the continuous expansion of group purchase website business, physical examination, beauty, fitness, Travel and many other related services can also be purchased through the group purchase website. Although the current group purchase still exist, such as some group buy network marked the price of the product is high, the cooperation of the services provided by the service is not in place problems, but a large number of group buying site is the absolute advantage of its price to get more and more consumers of all ages. At the same time, the competition among many group buying websites also gradually heats up, many new group buying websites like the bamboo after rain have sprung up, the number of group-buying sites has surged from hundreds to thousands in the past year, and under the dual choice of market and capital, the hosts have also killed several boisterous, such as Handle, American regiment, mass Comment Group and so on. , they attract a considerable amount of wind investment by virtue of their own strength and good development prospects, according to the latest report, the litters group, which ranks at the forefront of domestic group buying, has successfully attracted $200 million from Goldman Sachs, the highest investment ever made by domestic group buying websites. It is not difficult to see the domestic group buying website Giants competition has entered a more intense stage.

So, for the small and Medium-sized regional group buying site, how they are in the increasingly fierce competition in the group buying industry in the midst of the broken out? Can solve the problem is that these group purchase site small and medium-sized regional group buying site can survive, the key to development. In my opinion, there are three factors that need attention in order to complete this breakthrough:

First, talent. Recently, the industry has spread the backbone of the network to join the litters group of news, although the authenticity of the message has not been confirmed, but this has explained a problem that can not be ignored-that is the importance of talent. With the rapid development of group buying site and the expansion of business, talent has become a group purchase site, in addition to the customer sites competing for another resource. Because if a group buying site wants to take advantage of the competition in this industry, it needs to have a better talent than other sites. Take the marketing staff as an example, excellent marketing staff can rely on their own marketing skills for the site to contact more high-quality, more consumer-approved cooperative businesses, and through their negotiations for the site to contact more cost-effective goods, services, so as to obtain more users of the favor, enhance the popularity of the site.

Second, partners. Although, compared to several industry bosses, small and medium sized sites are at a distinct disadvantage, but they can use their familiarity with the local business market and their knowledge of local consumer needs, connect to businesses that are recognised by more consumers, and sell goods and services closer to the needs of local consumers on their own platforms. In this way, their popularity can be greatly improved.

Third, promotion. The wine is not afraid of alley deep has become a history, in the increasingly competitive E-commerce arena, through marketing means to promote their own reputation has become a business consensus. If the medium and small group purchase website can choose the reasonable network promotion way, then they certainly will obtain the higher attention degree as well as more customers.

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