by keyword search results

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First of all to see a picture, this picture is in the Baidu search flow after the home page results, see such a result let the author Lenovo a lot. What are the similarities between these results? What's the difference? If you think about it, you can find a lot of problems behind it.

No difference in title

We know that the page title is the first window that the page presents to the user, and this position is self-evident. The importance of the title, so that a lot of optimization personnel as a key word position, the author is no exception, thinking also failed to escape the shackles, just see this picture, only to fall into thinking.

You can find that the red Word is the keyword search. Most of the page titles appear at least three times, and the first site appears 5 times, the most. Although there are keywords, the rankings are good, but the title is not good. These page titles are basically a bunch of keywords, much the same. Where is the search engine for the searcher? I'm afraid no one can make users interested in clicking on it. There is no differentiated title, which is the malady of all websites. Why don't you have a good title? Because everyone cares too much about rankings, for fear of which words are not written in and cannot get rankings.

Therefore, when we design the title, do not just consider put on a variety of keywords, you must combine the needs of users, to let users remember the brand or advertising language may be better. For example, write: "High quality flowmeter, such as the only fixed-point matching enterprise quality First", I think such a title, more can arouse user clicks.

The principles to be mastered in writing titles:

1, the title should be concise, highlighting the theme, to have a brand, advertising display language.

2, the title contains keywords, general home page title contains 3-5 keywords, not too much.

3, the title should not be more than 30 words, preferably within 28, which also need to calculate symbols.

4, the title best can be a combination of keywords, write a sentence or two words, seek differences.

Describe each other

Describing information can be a lot better, at least with good writing. The first place is too bad, is the keyword accumulation, no characteristics. The third and last one is better written. Not only indicates that has a long history (20, 30), also stated the status of the Enterprise (National standard drafting Unit, one of the earliest manufacturers), and explained its main products (electromagnetic flowmeter), and finally gave a free consultation telephone user-friendly contact. Such a description can prompt the user to click, as this information increases the trust of the site.

Write a description of the principles to be mastered:

1, the description of information to highlight the history of enterprises, corporate status (or qualification), enterprise flagship products, and have contact telephone.

2, descriptive information do not accumulate keywords, as far as possible with fluent language organized into statements.

3, the description of information is best to provide some reliable data, enhance the trust of the site.

4, the description of the word word is best controlled within 70 characters.

Through the analysis of the above two items, you can find that all sites are the same as the title is not good, the difference is the description and write good. The feeling of writing the title is not concise enough, but it is a lot of concise description. If you can write the title in a descriptive way, the effect will be extraordinary.

A search result has led to so many of the author's thinking, it seems that the attention of all learning. As long as we pay more attention, think more, practice, I believe that the site will do a good job.

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