C2B mode + Flash purchase to create a "fragmented transaction", "Digging out the son" to do jewelry in the field of the mobile electricity business platform

Zhao said that he almost every week to go to Panjiayuan (do not know to check "tomb-robbing Notes"), one to the weekend there are many people, there are people who come every week will amoy something to go back. However, he also found that jewelry jade this line is too opaque, a price of 5,000 of things, this sell 10,000, maybe that home to sell twenty thousand or thirty thousand, knowledgeable users to see the color, not knowledgeable users see prices. In the area of jewellery and jade, how can we let users find affordable baby?

Today in the 36 Krypton Open day Hangzhou station unveiled the "digging" is to solve this problem, it is a fast parity, so that users find the most cost-effective jewelry jade application.

User registration after the leakage of children, will not see any commodity information (in addition to flash purchase), can only publish their own needs, basically there are two points can be: what to accept what price-this more or less threshold, users need to know at least about the general market of jewelry bought. Then, the system will push the user's needs to the relevant businesses, such as you want to be 1000 yuan of emerald, then will be pushed to the emerald merchants.

Then, the user will be able to receive the reply of the Merchant, the reply content is "the product picture + price + text or speech", the form of the waterfall flow presents, you can view the goods, compare the price, and the merchant communicates, then choose the choice to buy on OK.

Consider the user's problem, then the business this head and what pain point to solve it?

First of all, the jade jewelry industry, it has a lot of small and medium-sized businesses, we can divide it into two types, one kind is the traditional offline entity shop, takes the pan home merchant to give the example, they also can in Taobao, the micro letter above opens the shop, moreover the price is much lower than the physical store, because for these people is more important not to sell the commodity the high price , but want to cover more customers, sell more quickly to get capital turnover; the other is directly in the online shop, without exception to the merchandise picture, introduction, prices and many other information hanging up, need a lot of time and cost to prepare and maintain, and Taobao information is too large, The two-page business may be submerged directly.

To sum up, the business needs is: a large number of users, fast selling goods, fair competition and convenient. And the leak through no commodity display, will demand docking to each of the relevant businesses, so that businesses in "fragmented time" to sell goods to reduce the time cost.

In the digging out of the child above, the merchant does not have to upload the commodity information in advance, after receiving the user's fuzzy demand, only need to "take the picture of the product + price + text or voice" reply to the user, this kind of operation almost anywhere can be completed, undoubtedly fitting the current consumption "fragmentation" Moreover, a demand merchant can only reply two products, such restrictions will allow them to choose more "heart".

Zhao said, in fact, every commodity in the heart of the business have a reserve price, but the prices are not every person to give, and can not let other businesses know. A very simple example, you buy things after bargaining, the boss will always say to you: "Ah, I give you the lowest price, you do not go to tell others ah." "So in the leakage of the merchant is anonymous, there will be no intersection between merchants, all prices are only visible to users." There is also a benefit: businesses do not know how many competitors, to the user what kind of goods and prices, then the game between them is a pseudo proposition, and then will focus on the product itself, and limit the number of responses, as to ensure the quality of the transaction. The merchant is only anonymous, but the authentication information is not few, the digging out the child will crawl the merchant in the electric quotient platform level, the UGC comment and the data accumulates, and has 5000 yuan margin authentication. In addition, Zhao told 36 Krypton, will also introduce experts.

It's going to be a flash-shopping event, according to Zhao's experience, to participate in the purchase of Flash shops and Inventory Limited, a flash shopping activities have almost half people did not buy, so the leak will encourage everyone to use the price of flash purchase "Dig a Dig", that is, the release of a demand, Might be able to find surprises in other businesses that are not involved.

The application of the leak is the seller and buyer version, the current goal is to gather more merchants and buyers, so the initial fee will not be charged to the public. However, where there is a transaction will naturally be profitable, and the future of the leak can also have a variety of value-added services, such as businesses want to increase the turnover rate, as a paid merchant to dig leaks can be more users reply to a product. The leak has been invested by Angels from the foundation.

Finally, let's talk about two sentences c2b.

"C2B will certainly become the future of industrial upgrading", this sentence is not what I said, is Ma Yun said, and 36 Krypton author Shen in an article also mentioned, Zhang Yong, Zeng has said in different occasions, "C2B is the future of E-commerce", and not only the electric business, C2B model has infiltrated many industries, such as tourism website Priceline C2B Reverse pricing, the taxi application fast and drop is also standard C2B, there are ready to test water C2B film, TV production, etc., of course, there are unsuccessful C2B projects, such as Thousand night travel, high-end hotel reservation site Suiteness, Local trading platform zaarly and so on.

C2B's imagination is large, but it doesn't feel like a successful practice in an industry can be replicated to another industry. Finish this article, the C2B mode is also more interested in, if this is also interested in or there are C2B entrepreneurial project people speed to communicate it ~