Can wear cold, domestic manufacturers should actively seek change

After more than a year of publicity matting, wearable equipment has finally been ripped off the veil of mystery, from the concept of speculation to the current cool to treat, a lot of wearable products to the user to leave the impression of the chicken. But without the novelty and temptation of wearable market, in many digital products, the final defeat in the competition.

From the market performance, the offline market can wear products to shanzhai manufacturers "watch-type" mobile phones, well-known can wear manufacturers look and sigh. The online market has become a source of sales for many wearable manufacturers, but just past double 11 has shown that wearable devices are less likely to be bought by users than other digital products. Of course, can wear the market in addition to the cold and speculation, Shanzhai related, the root cause or in the manufacturer. The product itself cloth to force again seductive concept will eventually broken, to this I think to change the status of wearable market, domestic wearable manufacturers should be actively change.

function change, from pseudo intelligence to intelligent forward

What is intelligence? Perhaps there is no clear concept, but it is certain that the ordinary electronic products through the connection to share the data, in today's call Smart is obviously not appropriate. We have to admit that compared with foreign mainstream wearable equipment, many domestic similar products are still in the pseudo intelligent age.

Foreign mainstream wearable manufacturers in the technical effort is obvious, Google, Apple and other technology giants use their own research and development advantages, make Moto 360 and Apple Watch become smart watch symbolic products. Even the small size of professional wearable manufacturers are also assiduously pursued, Jawbone and Fitbit to the intelligent hand ring function and appearance of the design, so that it gradually become a global leader in wearable equipment. However, throughout the country can wear the market, can wear the creators of imitation with the creative and homogeneous products of the fraud, the internet and mobile phone industry giants continue to catalytic the industry chain of maturity, in technology but rarely as. Take heart rate monitoring function, in foreign products have been mature, for domestic products but the delay can not be achieved.

Although many developers have become aware of the importance of technology, due to patents and technical barriers, many of the implementation of the function of the domestic developers headache, and thus make the domestic wearable equipment can not take off the fake smart hat. But the industry giants are somewhat short-sighted only realistic interests, such as Baidu, Ali and other Internet enterprises in the intelligent platform of the competition, nothing but to establish their own entry level status, but also indirectly accelerate the homogeneity of wearable products. Millet, Huawei and other mobile giants do not want to miss wearable market, but in the product is too conservative, innovative place is commendable. In particular, the manufacturers of millet used the price advantage of the "slaughter" of wearable entrepreneurs, more detrimental to the benign development of wearable market.

It can be said that the domestic it giants on wearable attitude is very clear, they do not want to wear the trend to shake their industry status and existing interests. The giants of the road to the wrong, entrepreneurs and the weak, the domestic market needs to wear from the price of competition, the entrance of the dispute to the technology of the change, otherwise difficult to escape the fate of domestic mobile phones.

Design change, from imitation to personalization

Fashion is an important route of wearable equipment, which has been endorsed by many people, as well as many entrepreneurs. But fashion is not equal to luxury, gem-grade products are a way out but not for ordinary consumers. Fashion is not the same as colorful, not to say that the color is rich with characteristics. Domestic wearable equipment has been imitating the mainstream foreign products, the effect is not a long-term solution, I think the domestic wearable equipment in the design should tend to have Chinese characteristics of personalization.

Technology has become the design of many electronic products to follow, and wearable equipment itself is wearing one of the accessories, to innocence into the life of the design or can wear in the appearance of the development of the direction of consideration. For example, China's classical wind, in the era of mobile phone, wave guide, Amoi, such as a large number of former giants to decline, and step by step high blue and white porcelain mobile phones, in the market has made a good effect, green rhyme melodious, elegant aesthetic design has won the love of many female users. Wearable equipment There is not so, the sense of science and technology has a great attraction, in women, I am afraid it does not work, personalized design Chinese characteristics may be a new idea.

Apple Watch in addition to the interface of the changeable, on the strap is also quite a kungfu, nothing more than to meet the user's personalized choice. Some domestic manufacturers are also beginning to work on the wrist, but always give people a kind of fan shui-die mountain feeling. If you combine wearable equipment with traditional Chinese accessories, there may be different effects, such as beads, Chinese knot, etc. But if only these classical accessories as part of wearable equipment, the product itself is inevitably some fish and fowl, the author thinks that the designer can wear products from China's classical culture to draw design inspiration, to create rich Chinese charm of the design of the United States, rather than simply copying foreign products.

Of course, personalized design is not limited to Chinese culture, wearable product design should be integrated into life, after all, the product itself is part of our daily life.

Product change, from national to directional crowd

One condition of domestic wearable markets is that popular wearable products are becoming increasingly unpopular, while wearable products for niche markets are popular. The reason is simple, popular products at this stage is difficult to give a reason to buy, and niche products have captured the user characteristics.

Domestic can wear the mainstream market or intelligent hand ring, which provides the steps and sleep monitoring function, in the case of no service to many people is useless, and therefore to wearable equipment is generally affixed to the label of the chicken. The author thinks that the wearable products can be targeted for specific groups of people to sell, with the advantage of niche products to distribute popular products. For example, the intelligent hand ring steps function appears useless, but can and the game manufacturer cooperates, each day movement certain distance obtains the corresponding prop reward, lets the game one clan movement. and smart watch and smart hand ring reminding function can be further expanded, not just phone reminders, text messages, social information, etc. through wearable products for vibration reminders, for the busy job leakage information business people are very practical.

Domestic wearable market from the applause not to spit useless theory, a great relationship is to sell the product to people who do not need. Increase the gaming and social properties of the product, allowing more people to find practical and convenient functionality from these basic features or a trend in the marketing and product design that can be worn by manufacturers.

There is no advantage in technology, functionally homogeneous, the appearance and lack of characteristics of domestic wearable products destined to be eliminated by the market. Whether it is entrepreneurs or it giants should be aware that the concept of wearable dividend has passed, but also holding the concept of the opportunity to take a piece, only to make the domestic wearable equipment and foreign differences between more and more, and ultimately annihilated.