Carrier terminal strategy speed up domestic mobile phone opportunities and challenges coexist

This reporter Jian China's 3G market in the year after the year, the competition into the white-hot. In the first stage of last year's 3G scramble, mobile TD faces the biggest weakness lies in the handset terminal is not rich enough, also not enough to carry G3 many business. With the second half of the Mobilemarket Mall online and the end of a large number of ophone mobile phone listing, terminal problems have been a certain degree of resolution.　　But after all, the TD development time is not long, terminal type and unicom and telecommunications compared to a larger gap. It seems that unicom and the telecommunications industry to see the competitive edge of the competition, combined with their own advantages to adopt different strategies to launch the terminal offensive. China Unicom, by virtue of playing the star Terminal card, the group around the iphone this is the most successful 3G mobile phone to do enough article. And China Telecom cooperation BlackBerry, push the four-channel mobile phone, is also the eyes aimed at high-end people.　　These are the same opportunities for domestic handset makers.　　Terminal strategy speed of operators according to the latest figures released by the Ministry of Public Information, 2009, China's mobile phone users a net increase of 100 million, to 747 million households, mobile phone users in the total number of telephone users accounted for up to 70.4%. China Mobile December 31, 2009 officially announced that its TD-SCDMA users have more than 5 million, in the Chinese 3G market still occupies a large share. China Mobile TD-SCDMA is the world's first TD-SCDMA network, there is no international experience to follow.　　2009 China Mobile Innovative user development model, especially "no change, no card, no registration" of "Three not" user development strategy, reducing the use of TD-SCDMA users threshold, which is the 2010 TD Business volume Development of the foundation. In the first year of the mobile business start, China Telecom's business revenue and profit achieved double growth. More high-end users recognize the quality of CDMA networks, coverage, confidentiality, environmental protection and other advantages.　　According to statistics, as of the end of November 2009, China Telecom Mobile phone users total of 52.99 million households, and just took over the CDMA network compared to the user size almost doubled, but in the number of mobile users, China Telecom still has a certain gap with competitors. From the business level, there are industry experts said that if the three major operators to provide the same business, services, then no matter how the development is vicious competition, the current industry needs is to take the road of differential development. In China Telecom Group 2010 Annual Work Conference, China Telecom looked forward to 2010 years of business Development, 2010, China Telecom will be in the overall development, give full play to its unique advantages, highlighting the differentiated selling points, to seek new breakthroughs in growth. 2010, China Telecom to the business level of specific measures two: first, adjust the organizational structure. Facing the fierce competition in the whole business market, China Telecom tries to reshape its competitiveness by transforming its organizational structure. China Telecom's strategy is to highlight its advantages in the provision of integrated information services through the bundling of landline, broadband and mobile services. Second, focus onExpand enterprises and enterprises, the public, rural and overseas four major markets, to create differentiated competitive advantage. Although China Unicom October 1, 2009 only began the formal commercial 3G, but in customer development has come from behind, as at the end of November 2009, China Unicom 3G users accumulated up to 1.822 million households. China Unicom in the early 3G start-up, the focus on the development of high-end customers. Because high-end customers generally travel more, China Unicom attaches great importance to network roaming.　　China Unicom first in 3G tariffs on the implementation of "long-distance, local calls, roaming one" tariff system, the cancellation of domestic mobile phone roaming fees and long-distance call fees, but also actively and foreign operators to carry out international roaming cooperation, on the one hand to meet the high-end customer's international roaming needs, on the other hand, strengthen WCDMA in the international deployment of a wide range of advantages. Terminal varieties increase subsidy does not reduce China Mobile 2009 put 650 million Yuan "TD-SCDMA Terminal Special incentive funds joint research and Development project", the first phase has launched 11 mobile phones, for the early 2010 comprehensive promotional done "ammunition preparation." 2010, the company will continue to launch a variety of terminal special-funded mobile terminals to ophone smart phones and low-cost mobile phone-oriented. 2010, the International mobile phone brand to TD terminal will greatly promote the development of TD industry. According to the "China Electronic News" reporter learned that 2010 Nokia will launch 4 TD mobile phones, Motorola will launch 7, RIM's TD version of the BlackBerry will also be listed, and the previous has been very active international mobile phone companies such as Samsung, LG, to the TD's investment will be greater, only ophone mobile phone LG will push 3~4 paragraph. In addition, the 2010 will have a sliding, folding and other forms of TD mobile phone launch.　　TD Terminal Chip will be further optimized in 2010, the launch of 65nmTD terminal chip is just within reach, each chip enterprise will highlight more integrated TD chip. In addition, China Mobile will continue to increase the amount of TD terminal subsidies. Mr Wang had previously disclosed that there would be a 30 billion-dollar TD terminal subsidy scheme, but no specific time range.　　2009 China Mobile to TD terminal sales subsidy does not exceed 10 billion yuan, 2010 years more than 10 billion yuan subsidy is no problem. China Telecom Tianyi Mobile phone's social procurement ratio has been increased from the original 10% to now 70%, the sky-wing terminal related enterprises have expanded from 50 to now nearly 200, terminal type also from the 200 balance rose to the current 500 variety. Madaujie, director of China Telecom Mobile Terminal Management Center, said: "In 2009, the overall sales volume of CDMA handsets has been nearly 30 million, which is 3 times times the highest level in history." "In the 2010 meeting of China Telecom Group, China Telecom revealed that it will continue to deepen the road of terminal development: first, unify policy standard, promote the socialization of terminal purchase and sale; Secondly, innovate the cooperation mode, drive the information service industry chain with the mobile Internet as the key; Finally, strengthen the application cooperation, build theIndustry application value chain.　　China Telecom also proposed that the application environment and application platform for the customization standards, do a good job in key industry applications and public products terminal adaptation. China Unicom in terminal sales more emphasis on openness, enhance the number of WCDMA terminals advantages. China Unicom in the terminal sales adhering to the "Open, fair, open" principle, will be the intention of all manufacturers to open WCDMA customized terminal technical specifications, manufacturers can be developed and produced according to the norms, and in the open socialization channels and China Unicom Business Hall sales. To meet the needs of users, China Unicom is very concerned about the openness, standards and maturity of the smartphone operating system.　　Zhang Zhijiang said he hopes the smartphone will drop below the thousand yuan as soon as possible, so that it can better play China Unicom WCDMA Network advantages. Domestic mobile phone advantages and challenges coexist in just the past 2009 years, 3G is undoubtedly the biggest bright spot in the communications market.　　Recently released Saino research report shows that as of November 2009, the total number of domestic 3G mobile phone users has more than 10 million, of which only November, 3G mobile phone sales up to 1.176 million units, the first single month to break through 1 million, as the 3G market development of the "watershed." In this regard, domestic mobile phone manufacturers cool send deputy President Li said, "for the sustainable development of enterprises, the inevitable need for a certain scale support, if only locked in a specific market segments, then the survival of the enterprise space will be limited."　　"Li pointed out that the current domestic some veteran brands of the survival space shrinking, largely because the market strategy to target a narrow range of targeted groups. "China's mobile phone market and other markets in the world are very different, so only in the product to maintain the characteristics of localization can ultimately win competition." Li said, although in recent years foreign brand manufacturers have increased the local investment in the Chinese market, but its global industrial chain layout has never been the best and most timely to adapt to the Chinese market, so some foreign brand manufacturers in the Chinese market has shown a "procrastinate", which is to give domestic manufacturers a new opportunity, " The greatest charm of market economy is that opportunity always has. "At present, the 3G market has just started, the next few years is the real high-speed development period, domestic manufacturers as long as willing to invest in research and development, adhere to the localization of innovation, there are still opportunities to catch up." Of course, sticking to indigenous innovation does not mean being complacent.