Case study: How the site was hit by penguins how to revive

Source: Internet
Author: User
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Whether you are using a black, white or gray SEO link construction strategy, as a link builder, their well-intentioned do not want to see the results of short-sighted, when you see those Web site rankings or traffic plummeting, the webmaster more hope that through effective clean-up work to avoid the garbage link, Sharing in this article is a typical example of failure to success in a website optimization process.

This is the site by the Penguin focus on a few months before and after the change, from the figure can be seen, 4/24 Penguin announced, 4/25 site clicks on the very drop, although this is a more indirect way to respond to the site has been targeted penguins concentrated.

Analysis of the causes of site death

1. Use too many irrelevant anchor text links

Whether pandas or penguins, they are looking for the target site without any response or warning signs, but many of the global site is through the Anchor text link to click on the site, ultimately, because these anchor text to the site caused problems? Perhaps Webmaster friends want to break the head is difficult to understand this is why? If you see an anchor text link to a large E-commerce site's internal footer, you will understand that the penguin is not attacking all the anchor text in the site, it is just like human beings consciously identify these and sites do not want to close the link.

  

2, the internal use of excessive nofollow

  

Highlighted Pink is a nofollow property

From the above picture, we karki see, those with Nofollow attribute target index is exactly the webmaster want to have the brand advantage of the anchor text link, we can find that all the anchor text links are around three brand anchor text links for exact matching: electronics, Babyand and toys.

Ii. how to "Miaoshouhuichun" to save the site

1, clean domain name

Although this is not a kind of technical link form, but 301 redirect "clean" domain name is a dynamic link building operations, every SEO workers understand that if you play Black Hat seo, then you have more opportunities for kindling, a domain name redirect to the main domain name connection is a traditional safe way, can help the site to recover from the action of Google penguins.

2, avoid article marketing rubbish

Article link addiction is a popular marketing method for a new listed company, they will select multiple sites to optimize, by using some anchor text links to promote rankings, not the first page, try to do, with the adoption of advertising creative propaganda, article marketing is very easy, the price is also very cheap, but if your article is very poor, You will find that you have achieved diminishing returns, and if you do not solve your proposal, you will only continue to do more articles, and ultimately get the same effect as creating high-quality articles this year to avoid marketing rubbish.

3, clean the rubbish comment

If we are an enterprise engineer team designed to crack down on spam, the first thing I will do is blog comments. Such a phenomenon will often appear, the physical content of the post editing and publishing is not very good, but the following and reply to the people are many, these comments are a lot of the content is not, there are two main aspects of the building, on the one hand, the landlord's own vest, the top of their own posts Another is the other people in order to get a higher level on this platform, and then random hair of the water stickers, these spam comments, think Google will not find it?

Google penguins in the site was drawn up to hit the target when there is no phenomenon, and when we found that they have been hit by the impending catastrophe, the way above can help the webmaster friends to rescue the edge of life wandering site.

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