Catch Shrimp Xu Yijong again entrepreneurship: Do not always think about doing great things

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Original catch Shrimp Nets CEO Xu Yijong fought "Beautiful said" female website

Phase I: Xu Yijong

the first venture: Catch shrimp nets second pioneering: Beauty said why entrepreneurial weaknesses. Because they know data mining, and RSS is a huge amount of data processing. Purely from the perspective of their own, from the technical point of view to think and decide. Consider the market and consider the needs of others. There are a lot of girls in China, they want to be beautiful, I can do something for them with the skills I'm good at. Entrepreneurial field of understanding entrepreneurship by ideas, not direction, less adjustment space. RSS is an idea, a bit tricky. Entrepreneurial look at the direction of the women's market to earn money, but specifically which ideas can make money, do not know, slowly explore. It's like a circle and a drill. Personal definition of enthusiastic technical staff is no longer so simple and radical, more balanced, pay attention to the market. Look at the value of information as a product, and feel that blogs and SNS are more valuable than content to see interaction. Aggregate Blog RSS is a boring product, see the news place, not the growth point of the Internet. and the micro-bo aggregation of private, is a place to play to meet which market? • Only consider the product, do not consider the market

• Make your products particularly good and then hit the market

· RSS is far from life, it has nothing to do with basic necessities

• Do what you like

Consider the market, hope to do with ordinary life related to the necessities

• Their products are not necessarily perfect, to go out in time to find there is no corresponding market demand

• Women to be beautiful, with life completely affixed together, basic necessities are involved

• Do the market like things, let their team to meet

Team building has no experience, imbalance, technology is very strong. Partner is Baidu's senior product manager more balanced, the founding team to attract more people with specific market experience, but also pay more attention to the development of younger team members. The main entrepreneur is their own money to raise the start-up money is their own funds, after the introduction of wind investment, the amount of hundreds of thousands of dollars to invest their own money, will consider the introduction of VCs and cash flow after many years has not been a big profit, the use of products limited to the IT people this small circle, like the enclosure circle of the saline-alkali land, no water does not require " Beautiful said "can immediately make money operation management feeling more worried, reversed the strategic and tactical position of the stable mentality, women's fashion training may take a long time, or even a few years of competition is not fierce, so few home is not fierce, but the reason is different, this is a majority of internet men are not interested in the field of mind and vision of Li, Ma Yun is not a big deal, I can also become not a group of strong and the beginning of the era, do not want to take the CAO to replace, but find a small area to survive first, Jingzhou can not take down, occupy a Hainan is also good uncertain factors RSS reader is OK, the other is not sure the girl becomes beautiful This is OK, everything else is not certain Business outcomes are sold. The direction is not very good, the market is not very good, their own experience is not enough to big, not too greedy, the first to live in the entrepreneurial sentiment like starting a business, like to do their own things hesitate to work, but still found themselves to start a better entrepreneurial environment opportunities, At that time, the concept of Web2.0 just spread to the domestic, feel some internet new applications will gradually become popular in the domestic internet now permeate all aspects, with the people live very close, the environment is good, or have entrepreneurial opportunities

Various types of Web sites on the more and less the RSS symbol to make Xu Yijong feel anxious, in the choice of selling their own hard 5 years after the founder of the catch shrimp nets, shuttle in Beijing, five crossing in the area of the beautiful girls gave him the inspiration for entrepreneurship. Five, at Peking University and Tsinghua side, gathered the Google, Sohu, NetEase and a large number of internet companies and a number of start-up companies.

If give Xu Yijong a chance to choose again, 2005 Beijing that winter he will not choose in the next 5 years and his partner fight in the RSS feed this "How to drill also can not hit the water" in the saline-alkali land.

If you don't search Xu Yijong's resume, it's hard to imagine a big boy sitting in front of him with such a rich experience.

Xu Yijong graduated from the computer Department of Peking University, studied in the United States and obtained a master's degree in computer Department of Stanford University, after graduating from the world famous IBM Amoton Research Center, he created a number of new technologies in the field of Internet, data mining and data management, and applied for 5 patents in three years. and Xu Yijong Joint founder to catch shrimp Nets partner Zhang also outstanding, he is Baidu Senior product manager, responsible for the Baidu every day to search the server cluster construction.

Two tech bulls came together at the end of 2005 to set up a shrimp-catching RSS reader.

In June, Microsoft said in its long-term (Longhorn, Microsoft Vista OS Development Code) website that RSS subscriptions would become more common and would support the technology in its next Windows operating system Vista.

Dogs, watching the world, Zhou Botong, catch shrimp, fresh fruit and other RSS readers are born in this period, RSS "Spring" is coming, everything seems to be thriving.

Catching shrimp nets has been a good thing, always ranked in the top five, peak when they gathered 30 engineers, grabbed more than 500 blogs and news channels 1.3 billion articles. "We do the technology is very strong," Xu Yijong also do not conceal their own product level of praise.

Xu Yijong to catch shrimp nets set a grand goal, he wants to air tickets, recruitment, catering, education, English training, all included in the use of an RSS reader to carry the number of Internet Shanghai volume of information. But then he found that there is no way, professional website comb the information far more efficient than the results of machine carding, more able to solve the needs of netizens.

"At that time the confidence is very sufficient, even think oneself that also in the University Library professional brother Robin Li also nothing great, now think it is childish." Today's Xu Yijong has been able to calmly recall the young frivolous.

And Microsoft spent a lot of money but still failed to impress most operating system users to change Windows XP, RSS reader has finally failed to become the mainstream application of the Internet, the scope of its use is still limited to the network of professional people's circle.

The strong technical drive has not helped catch the shrimp net out of the overall market decline trend of RSS reader, and when Xu Yijong found himself catching shrimp nets in the pond only small shrimp and no fish, sigh with regret catch shrimp nets "really blind."

Finally, a good reputation for catching shrimp nets was sold to the Web2.0 website Douban, which is dominated by book reviews and reviews. Hard to do a technology strong and widely praised by users of the tool is the mainstream of the Internet people abandoned, let Xu Yijong aware of their catch shrimp nets thinking "too technical", and their own team are very enthusiastic technical staff, do is the thing they like to do, but did not take into account the real majority of internet users like , "There is no point in the market to see the problem."
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Through reflection and observation, Xu Yijong found that the internet trend is to pay more attention to the interaction between people, micro-bo, SNS no exceptions, but also found that "RSS reading is actually a very boring thing", it is not the new growth point of the Internet.

The four-year experience of catching shrimp nets has allowed Xu Yijong to look at his beloved Internet career from a technical madman, RSS feeds away from the ordinary Netizen's life too far, the enterprise cannot only consider the product but does not consider the market to accept, also lets him make the next venture to do close to ordinary people's life, for example, the basic necessities related products.

"I used to do things I liked. Now I think what I do should be what the market needs, everyone likes. Xu Yijong said. Can be basic, simple to say, but the relevant business tens of thousands, how to choose?

Xu Yijong found that in their own lives for many years at the five crossing, every day 4 o'clock in the afternoon began to have roadside stalls are put, a large part of the sale of girls clothing jewelry. He also found that the life of the girls at the intersection of five more and more beautiful fashion, "with the economic development, people will want to be beautiful, the needs of girls is quite obvious."

After several discussions, Xu Yijong decided to "tie in the service of the girl".

To determine the direction, they began to study the characteristics of girls ' Internet access, the study of these love beautiful fashion girls on the internet are in place. But I didn't find the answer I expected. Because the survey did not have a very famous community or site by the group of girls who love the beautiful fashion, the results of this study makes Xu Yijong very happy, because it means "this part of the people's needs have not been well discovered."

In March 2010, Xu Yijong and his team developed the female fashion community "Beauty said" in beta. This is a place for girls to share their shopping experience, with the current popular microblogging has a seven-point similarity: need to pay attention to others, at any time to share treasures, Amoy tips and help people answer questions, but it recommended all product content contains price information and jump to the product online shop information.

Xu Yijong admits that the "beautiful said" is still small, the daily number of visitors is not high, their team is currently the main task is to find their "Tuesday" users.

The reference to the "Tuesday" user derives from the US 3D blockbuster "Avatar", which caused the recent whirlwind of the movie, and the "Avatar", which was listed in Tuesday, attracted tens of thousands of people to stay up all night watching the premiere.

"Now we're looking for 100 people, and maybe 99 people are going to lose it because she's not the one who stayed up at the movies in Tuesday night." Xu Yijong said: "We think this part of the user characteristics, first of all, she loves beautiful, she is more than the other girls like beautiful."

Now, "Beauty says," The whole team is looking for the person who saw the movie Tuesday night. How to attract this part of the user to the "beautiful say", although they do not expect all users to become "beautiful" early users, and do not wear makeup does not love beautiful girls outside the screen.

And the last founder to catch shrimp nets are different, Xu Yijong This founder beautiful said no longer pursue the pattern bigger the better, "I think entrepreneurial words, find a very interesting point, advanced to turn, it is best to earn some money, to live, and then to wait for the weather."

"Calmly calm, deep understanding of the Chinese Internet, know what they are doing, such a Xu Yijong will certainly be successful." "says an entrepreneur who talks to Xu Yijong with Tencent Technology.

Dialog Xu Yijong:

Tencent technology: How to realize the problem of catching shrimp nets?

Xu Yijong: We didn't feel that way in 2005, and in 2005 I was a very enthusiastic technician who knew I liked it and did it. Have no consciousness, other people will like this thing, I like this thing to do. As for the latter from the product point of view more fair, or stand in the market angle or more angle to see this thing, at that time really did not have this consciousness.

At the time, the Internet was becoming more and more, and everything was going to be something that everyone could write about. The outlook for the day was the content of the Internet, which was more content than the previous seven or eight years. In this case, just think about what to do after the content, everyone read the special pain, need a filter of things, can he like to pick out the things together.

Later found that this thing is wrong, is in the second half of 2007 found wrong, found that a few things confused, blog, space, SNS is not the same thing, when the blog and space is not too big difference.

Tencent technology: What are the differences and connections between the three?

Xu Yijong: Standing in 2005, 2006, this thing seems to be the same, we think that blog and space almost. But later found that this is wrong, the reader is more emphasis on the content, is that I want to see things, the content itself is valuable to me. For example, I like to watch finance, this side like to see about tourism, put two together, see very cool.

Later to see clearly, the trend of the Internet is not like this, later found, more attention is the interaction between people, you take out the content, such as a write a blog out, to see people do not know what value, but people who know read this blog, will feel good happy, must be very exciting, This is not before the consciousness. Later found that maybe this point, in the judgment of this thing is not accurate, we still use content, search things to judge. In fact, the overall trend of the Internet, now in retrospect, has moved towards interaction. It's a problem, and that's why. Later found that RSS reading is very boring.

Tencent technology: If catch shrimp persist, constantly call the user's habit or constantly according to the way users use to make adjustments, or even change direction, will there be opportunities?

Xu Yijong: I think the choice of direction is not very good, catch shrimp operation direction is not very good, because later feel the homeopathy is still very important. Because I like skiing in winter, skiing is the most important thing, the most important thing is from the mountain down to the mountain, no matter how good you practice, is a ski master, no matter what, if from the mountain down to the mountain, sooner or later it will be consumed dry, you will feel very tired. But if I walk down the hill from the mountains, even if I am a novice and have no experience, but I go down from the top, I will one day be more and more strong, I have this feeling. Catch shrimp later feel that the direction of things is not very ideal, too technical.

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Tencent technology: You say women's money is good to earn. What are the signs and what data can make you feel that women's money is good?

Xu Yijong: Catching shrimp for more than three years, I feel that this thing from the people's life or a little farther. It is a little far away from people's daily necessities, and a little farther from life. So I feel that if I do this thing again, we must be with his daily necessities, life can be close to. A little closer to life, we do this reader, is to help you improve the efficiency of reading. But this thing, in addition to our circle, we find some other users, male or female, to ask, found too much do not read, his problem is not that I read the pain you help me solve, his problem is that we do not read newspapers, do not look. After work who still look at the computer, close to go, not like our daily bubble in front of the computer, every day to see what the Tencent technology today, I would like to catch a track, he did not, he did not look.

I think it is necessary to do food and clothing, and then I observe myself, I am afraid I also need those things, it is very real. I feel like this, it's better to do this.

Tencent Technology: Is it possible to understand this, the information overload before the starting point of the user needs to grasp the imbalance?

Xu Yijong: I used to do things I liked. Now I think not, I do things should be the market needs, we like. I still feel that I know the technology, I take to make a special favorite. But now I think the more interesting thing is to take the technology I know to help people solve their problems, this is better. At that time really did not understand.

Tencent technology: Why don't you make a meal or a house? What makes a woman's money so lucrative?

Xu Yijong: It seems that people who do the internet are a bunch of men. I think the things we do are for men to do, a lot of things are like this. Do not say is specifically for men, but it is also relatively flat, not too distinguished. If you think about it, it doesn't seem clear that girls are on the internet. Then I thought that the needs of these people were not well displayed.

For example, I stayed at the five crossing for many years, the entrepreneur's garage in the five crossing this side. Every day four o'clock in the afternoon the street began to stall, these years I found that the girls become more beautiful. I see every day, lunch at noon are watching, and it is really not the same as before. Now with the development of the economy, people will become more beautiful, the needs of girls is quite obvious. So I think I'll do it in this place.

Tencent technology: Tell us about the beautiful data?

Xu Yijong: Very few, my mentality is really different from last time. Last time I caught a thing, I wish I could have this. I'm not going to do it this time, anyway, I think women's fashion is very interesting, this direction is good. I believe this thing is bound to be in some way with the internet, that thing is good, so I think I would like to do it. First I think this thing is good, as time passes year by year, girls are going to be prettier every year. Second, this thing will certainly with the Internet, because more and more people like to use the Internet; third, I would like to do this thing, I will be in the inside, slowly work, no I will change.

Tencent technology: How did you first venture to consider and make decisions, the second time?

Xu Yijong: The first consideration is actually to avoid weaknesses, why the first time to do catch shrimp, I think is to avoid weaknesses. Because we know data mining, understand the mass processing, and we found that RSS is just a huge amount of data processing, so I we do this thing, this is the first time. It is the first time that we consider it from our own perspective, from the technology we are good at.

When I reconsider the second time, I feel that we should consider the market and consider the needs of others. There are a lot of girls in China, they want to be beautiful, maybe I can do something with the skills I'm good at.

Tencent Science and technology: the individual in the continuous venture in the sentiment is what? The first time you understand the difference between entrepreneurship and the second time?

Xu Yijong: Still have to like this thing, like to start a business. I feel like doing my own thing, this is very important. Catching shrimp is my first time to start a business, after the start, I also think for a long time what to do next. Later I found that we still do business is better, or like it.

Now this environment is not bad, the internet is now infiltrated into the side of many industries and people's lives. I think I can not always think of doing a great thing, can not always think of a thing to do with the current big old to PK, this kind of thing is not realistic. What they do is great demand, and this great demand in human history is not how many times.