Cat's Eye movie publishes China film Industry Report

Absrtact: In the Hollywood film industry, the pursuit of the pattern has always been through, and this model is precipitated by a lot of experience and data, which is Hollywood can achieve the process of production and industrial production of the key. But large data

based on the internet

In the Hollywood film industry, the pursuit of "mode" has always been through, and this model is precipitated by a lot of experience and data, which is Hollywood can achieve the process of production and industrial production of the key. But the first use of Internet-based data in the film industry has been for nearly two years: Netflix and the card house. And in the country, the United States team's cat's eye film is more timely to keep up with this wave of data waves.

The cat's eye movie initially focused on "online ticketing" and "online selection", and more with the courtyard line and its under the jurisdiction of the theater cooperation. But last September, the cat's eye film took a step upstream of the film industry chain: to become the exclusive pre-sale platform and the joint producer of the network designated by the film "Flower Road". In this way, the cat's eye will work with the producers and distributors to enter the film industry distribution link. Subsequently, this kind of cooperation way again copied to "Outsmart Tiger" in.

The U.S. regiment at the end of January gave an official data: Cat's eye users nearly 200 million, the market share of more than 60%; 2014 achieved 5 billion of the total box office, compared to 2013 years 1.5 billion box office growth of 233%, and the domestic film total box office of 16.9%, more than Wanda Pictures; By the end of December, 1 of every 3 tickets sold were sold through a cat's eye movie. On the basis of such data, the Cat's Eye film released a film industry Report (the original report link). The report's samples come from real-world trading data from the cat's eye, which can be said to be "user-invested" data. Here are the details:

China's film market is significantly larger than the global level

China's film box-office hit 29.6 billion in 2014, with a compound growth rate of 32% per cent over the past 2 years, well above the global 6% level. Cat's eye predicts that 2015 China's box-office will reach 40 billion, of which one or two lines accounted for 24.4 billion, three or four lines 15.6 billion. The film industry also has a feature: it will not easily plummet, once the shadow Habit is formed, watching movies will become people's way of life, 2015 box office will continue to run high.

screen number continues to rise, bringing the shadow dividend

By the end of 2014, China's screen total of 23600, although compared with developed countries, there is still a big gap in the number of screen per capita, but by the end of 2015 the total is expected to close to 30000, from the world's largest film market in the United States is currently only 10000 screen gap.

The

demographic dividend remains the main driver of the box office's continued high

China's box-office is directly driven by screenings and video-viewing times. 2013, our country's number of views was 610 million, 2014, reached 830 million, an increase of 36%. At the same time, 2014 through online ticketing viewers reached 35%, cat's eye forecast, the 2015 online rate will rise to 54%. In the light of the 36% per cent increase in the number of viewing figures in 2014, more second-tier middle-class audiences and three-line weak viewing groups will be sucked into cinemas by online ticketing and low fare activities.

Spring Festival file will be in three, four or five first city to obtain the shadow peak

During the Spring Festival, the total population ratio of 54% of the main urban residents will carry out population flow, more sinking back to the home of the three or four-line city, peacetime Jincu City time also adjusted for boring time. As a result, the peak will also sink to the three cities below.

Cat's Eye movie to the film party's release proposal is: In the first half of the spring Festival to highlight a "carnival" film, to cater to the sinking to the three or four-line city of the main audience and the group of the potential audience, the latter is combined with the Spring Festival File Viewer "Word-of-mouth, many times to see the film" This traditional view, Focus on the other 7 movie and the long line film.

The regional character of

film consumption is obviously

For example, east China contributed to the 2014 National box office 36%, is the national "ticket Warehouse"; in south China, viewers like to watch movies at night, every 5 people have 1 in the admission after 21 o'clock; The central audience has the highest frequency of viewing, and 7.5 times per year, and the largest female audience in the southwest And generally speaking, the South prefers to import film, the North prefers domestic films.

there is an association between what the audience "sees" and "what they want to see"

The cat's eye can analyze the relevance by analyzing the user's ticketing record and clicking on the "want to see" movie. Therefore, the cat's eye based on the previous film deduced the viewer in December 2015 want to see a new film. From this, the assistant marketing personnel derive from the film preference type what content and creative elements to be featured in marketing propaganda.

The main force of the online ticketing and selection business

The good economic Foundation and the heavy participation of the Internet have made them the main people who buy tickets online. The audience accounted for 52% of the online ticketing users. This also from the data level to reveal the "hurried that year" can be popular reasons, even if the reputation is not good, but the type of film and the precise positioning of the crowd, the main audience in the group played a major contribution.

In addition, the 2014 love, comedy and action three types of joint prop up the Chinese-made film nearly 70% box office, the three types of themes of the biggest preference is the third. A favorite movie top5: "Hurried that year" 71%, "small times 3" 70%, "micro-Love" 69%, "you at the same table" 67%, "capital 81st" 63%, you can see that they love the youth love film.

In fact, 95 ago has grown into the audience of the absolute main force, and 95 after the strength is not to be underestimated, its rapid growth.

can the big Internet data make a difference to the traditional film industry?

Accurate data mining and analysis of massive users can assist the film industry chain to realize user insights, track demand changes and carry out precision marketing, so that reasonable nesting, improve theater attendance, improve the overall operational efficiency of the industry.

The cat's eye holds a huge user base + Instant data feedback + powerful offline operations, and the studios, distributors and colleges want greater autonomy, more flexible market responsiveness, and more revenue.

eventually, the cat's eye also made its own large data products

This product is a data visualization tool "cat's Eye Box office analysis", it is important that all of its data is almost real-time. At present, the product is still in beta, but it can be seen that it divided into three major sections: Real-time box office, real-time row, real-time attendance. When the real-time movie market data is open, the hospital line, the issuer and the producer and even the research institutions will be the beneficiaries.