CCTV 3 15 party opening, gathering industry shady

Absrtact: The annual CCTV 315 party opens again. February 27 afternoon, CCTV 2014 315 Gala and 315 in the action Series event Initiation ceremony, held in China Network television, thus opened 2014 years 315 party propaganda promotion activities of the big curtain. Outside care

The annual CCTV 3 15 party starts again.

February 27 afternoon, CCTV 2014 3 15 party and "3 15 in Action" series of Initiation ceremony, held in China Network television, which opened the 2014-year 3 15 party publicity and promotional activities of the big screen.

The topic of concern is, what is the difference between the theme of this year's party and previous years? What areas are the focus of this year's party?

Focus on Industry shady

Compared with the theme of previous years, CCTV this year's party has been sublimated.

2014 is the 20 anniversary of the implementation of the Consumer Protection Act, and March 15 is the starting point for the implementation of the new Law on consumer rights and interests. In this special time node, CCTV 3 15 the theme as "Let consumption more dignified", the initiative consumers in the process of consumption to have dignity, encounter rights and interests damaged, resolutely defend their legitimate rights and interests, refused to "Swallow".

It is reported that more and more high rights protection costs have seriously affected the construction of China's consumer environment, so that many consumers have to choose to swallow, eventually leading to unscrupulous enterprises, businesses unscrupulous. In this respect, CCTV will be in the major portals, mobile phone clients and other new media platform, for the national consumer launched a "right to the cost of human rights survey."

Since this year's 3 15 party is "to make consumption more dignified", then how to understand the specific? In this respect, CCTV 3 15 party director Shadon to accept "Huaxia times" reporter interview, explained that this has three levels of meaning, the first is to appeal to businessmen in the time of making money, should have dignity, ill-gotten gains are not desirable, inhumane things can not do; the second meaning, the party wants to the market regulator said, should strive to improve the relevant regulations, Law, firmly uphold the dignity of the consumer market; the third level, the party wants to say to consumers, when the rights and interests are violated, we must firmly take up the legal weapons, to maintain their own consumer dignity.

Shadon also introduced that this year's focus on the party, still is the consumer areas of those more serious harm, the scope of a wider range of violations, exposure to some violations of the majority of consumer rights and interests of the industry shady and industry unspoken rules, which is still the focus of this year's party.

According to our correspondent understand, this year's party's exposure range both automotive, home appliances, food, health, consumer electronics, tourism and other traditional areas such as shopping, but also including the Internet E-commerce, as well as the Internet's financial management, services, these internet areas, is also a focus of this year's party.

In addition, Shadon also revealed that this year's party also has a major breakthrough, is the cancellation of the past art programs, the party used a more service-oriented consumption of the early warning link to replace it, the party hopes that through a variety of on-site experiments and interaction, to provide a practical way for consumers to do a good service.

It is reported that the annual CCTV 3 15 evening broadcast, will attract a variety of praise and questioning, the external evaluation is mixed. Then, there will be a "double standard" of the theme of the party? What is the basis criteria of the party exposure selection?

In response to this, 2014 3 15 party producer Yin Wen in the "Huaxia Times" reporter interviewed, said party exposure of the enterprise will not be based on volume size, the nature of the enterprise is foreign capital or domestic, state-owned enterprises or private enterprises, these are not the criteria for consideration, the party's focus is what areas of the most harm to consumers. Consumers are most concerned about what areas, the party will be based on consumer complaints to expose.

According to our reporter understand, in the past evening exposure program, there will be some well-known enterprises, as in previous years, this year's 3 15 party will also expose some well-known enterprises.