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SEO also has a lot of trivial things that we can adjust to help the site better rank. This includes improving the URL structure of a website by making it friendlier to search engine optimization. The problem is that if you do this incorrectly, the rankings may fall significantly, which can take a long time to fully recover. Use the following checklist to first make sure it is worthwhile to change your URL structure. If you decide yes, the remainder of the list will help you make sure you update all you should. This will help to reduce your ranking (or at least the length of the fall last).
Make sure you've changed to something better
In fact sometimes it's a good idea to change your URL structure, but sometimes you'd better stand idly by. Here are some examples when it may be a good idea: from dynamic URL transformation structure, static URL structure with dynamic URL structure (e.g. www.vbosem.com/page.php?cat=231&prod=55234), the problem is that You can end up with a lot of registrations for different URLs to get indexed. This can cause huge duplication of content issues, splitting the value of your links. Changing your URL to a static structure will give you a Web site for each product or website. This makes many things cleaner and helps avoid splitting the value of links on multiple URLs.
Just from static dynamic change is not enough reason to change your URL structure, but. You also need to make sure your URL changes to a more descriptive, actually search engine friendly.
To make your URLs more meaningful, search engine friendly, I see the site's URLs do not explain what pages are about all, even with a lot of static URLs. For example, what is this web site telling you: www.***.com/store/prod1.html If your answer is "not much," you're right. Of course, you may think it is a product page, but you don't know anything about the product. If your site is currently using this structure, it can change your value and make them more URLs for SEO friendly and meaningful to your listeners. In other words, use some keywords. Using an appropriate keyword phrase in your Web site, it will enhance your search engine optimization efforts to make the site more user-friendly for your visitors.
When to leave a person alone, as in some cases, you should consider the change, when there is a situation, you should consider holding a wait-and-see attitude. For example, if your site rankings have been very good, you may want to leave your URL alone. Of course, there are "ideally" SEO, everything is perfect, but if you're already well ranked, you might be better off idly. This is a qualified SEO consultation can be very valuable because it is a very case by thing.
If you decide to continue to change your URL, the rest of the list of items can help you mitigate any ranking decline in the duration of your experience.
301 Old URLs redirected to new URLs
If you do any reading about SEO, you may have heard about 301 redirects. 301 redirect is the signal you use to search, you have completely changed the engine URL location. So if you're going to change your URL structure, you have to make sure you put 301 redirects in place to redirect all the old URLs to the new URLs. Otherwise, you will have previously accumulated all the pages linked to the value of a 404 error, you will lose the basic value of any linked pages.
Keep in mind that the link is 301ed losing its link part value. That's why you always expect to be able to fall in rank when you change your URL structure.
Update the XML sitemap and resubmit to the webmaster account
Once you have updated your URL and put your 301 places in place, you should also update your XML sitemap and resubmit it via various webmaster tool accounts to search engine redirection. This reminds the search engine site of the changes that they should be able to crawl at once. Doing this can help your site to get the index back faster and it can help you rank quickly back. The sooner the search engine finds out you've got a permanent change better!
Update all internal links
Possible updates to the URL structure, the most time-consuming task to ensure that all updates to the internal links in your site are to point to the new URL. You might think, "I set up 301 redirects to take care of this." Why should I update all my internal links as well? "That's a good question. Here are a few reasons why you have to do to keep all your internal link values. Remember what I said before about link 301ed lost some value? There are no links to external pages you can have, but if you update the link, you can keep all the internal link values. Avoid confusing visitors. If a visitor comes to your site with a slow internet connection, it will be slower when they click on a link and just redirect them. If this happens they may just be your site.
When you want to update your internal links, you should start with navigation, footer links and HTML sitemap. From there, you need to go and clean up all the links in your context. Google Site management employees have a tool that can help. Just go to ' your site on the site and then the internal links that you will see on this page:
From here, you can enter the URL of the link you want to find, which gives you a list of the pages that the URL points to. You can't find everything this way, but it's a good place to start. Is it worth it? In many cases, cleaning up the site's URL structure can really help it rank better. But before all your troubles need some time to evaluate the structure of your site to determine if it is really worth it. Personally I'll look at everything you can change the URL structure of a site before it changes completely.
If your site is already ranked well and has a good URL structure, you may want to leave it alone. Also keep in mind that you make the URL change almost any time you want to see the rankings drop. It's hard to say how long this is going to last because even different pages may have more impact on the same site than others. Once done, the above changes you should track your rankings frequently. Also note that search results are displayed when the search engine displays your latest URLs. This is a good indicator and things begin to solve themselves.
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