Chen embraced the mobile internet again

Following last year's "Battle of Three Wars", that is, the introduction of killer mobile applications, speed up the game for everyone to split the listing, glutinous rice network to do group buying industry first, as well as the expansion of Jingwei business card Qualcomm high-end commercial users, Chen again in everyone's internal call to "embrace mobile internet", this need is not a killer application, It's a platform-level business.

Chen, who writes in everyone's magazine today, says Renren is moving from SNS to SMS (Social communication services), to strengthen communications services on the basis of social networks, to expand from student groups to both ends, and to occupy young people's markets. The medium-term development strategy of Renren is to seize the opportunity of the Internet to transform traditional industries and find out the development opportunities of Renren. Long-term strategy is that 5 years later must grow a "base" platform level business, for the company to continue to provide cash flow, talent and new business fast start.

The following is the original text of Chen:

In the wireless internet pattern occupies a stable site, the various business from the PC Internet to wireless internet transfer, expand the existing user base and advantage market, in the wireless internet pattern occupies a stable site.

Specifically,

1 Renren to be changed from SNS to SMS, SMS (social HTC Service) social communication services. In mobile devices, communication is one of the largest applications, and is closely related to social, SNS want to further development in the wireless internet, must be in some form and communication, become social communication services. In my opinion, social networks provide only information flow, while social communication services include two aspects, one is information flow (Newsfeed) and the other is notification stream (Notification). Information flow is an open dynamic message, such as a newsfeed, a notification stream is a specified content sent by a sender to a particular recipient.

On the basis of existing social networks, Renren will strengthen the service of communications, extend the existing core user base (student groups) to both ends and firmly occupy the young people's market. Because of the different market segments, we will compete with Tencent in the differentiated product form and competitive strategy, and occupy a place in the mobile Internet social Communication service.

2 Everyone game, the game business from the end of the page to the mobile end of the early, achieved preliminary results, the current game market has no monopoly of competitors, so we have to occupy as soon as possible the largest market share.

3 glutinous Rice Network, the company will continue to increase investment in glutinous rice, to ensure that glutinous rice in the group buying industry in the forefront of the competition.

4) 56 nets, through mobile phones and other mobile devices, by users to produce original video is the future development of the video industry trend. 56 adhere to the user original video direction, will seize this important opportunity.

The company's medium-term development strategy

We see that the Internet is changing our way of life and the pattern of economic industry, in the future, as a representative of advanced productivity, the Internet will gradually penetrate and profoundly change the traditional industries, this process will create huge opportunities. Through investment and practice, we continue to explore the objective laws of this change, hoping to capture the opportunity to meet the great innovations of our company's genes.

At present, we are still trying the stage. In foreign countries, investment in the field of social finance Sofi, domestic, investment in high school network, and the internal entrepreneurial glutinous rice Network, is the use of the Internet to integrate the offline service industry, to redefine the rules of traditional industries. 5 years later, in the solution of the pure Internet business firm foothold, will gradually exert itself on the Internet to subvert the traditional industry a huge opportunity.

The company's long-term strategy

Long-term development of the company, must have an unbreakable "base". Baidu, Alibaba and other enterprises in the new business success rate, in fact, it is not necessarily their executive power to do the first, but "base" on the new business of huge support. After 5 years, we must develop a "base" platform-level business for the company to continue to provide cash flow, talent and new business quickly start the foundation.