China Fashion Net-the scenic line standing in front of the apparel industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective

From 08 on line, China's fashion network opened more than a year, in this difficult day, the site team experienced like a dream 厣 pain and laughter of joy! This is a precious day, I believe will always remain in this elite team of each member's memory, for once and regrets, for now and excited for the future and proud!

Background

Clothing, as the first, there is no doubt that this industry will be a forever sunrise, with the improvement of economic living standards, people have more and more high demand for clothing and apparel products. Clothing is not only required to cover body insulation, but also want to reflect the beautiful, healthy, personality, fashion. This is an increasingly obvious topic. The clothing market cake will be more and more big, to the productive forces sufficiently developed time, each person has dozens of or even hundreds clothing product will no longer be the dream.

Also, the replacement of clothing products time to accelerate, marketing has not only limited to the traditional telephone, fax, door-to-door visit. Network Marketing has now penetrated all aspects of the apparel industry, whether it is as an extension of the original brand, the auxiliary means of investment, or as a wholesale, retail and emerging channels, it has become the clothing industry is favored by the means. At the same time, a variety of marketing methods have become a magic weapon to make money for these businesses. such as the Chinese clothing net Liao Bin, the Chinese textile net Chen, the Vancl age, all in this profession has eaten "the dessert".

China Fashion Network in this market potential to discover the opportunity, but also decisively seize the opportunity, is willing to work hard to build China's fashion industry aircraft carrier, leading the trend of China's fashion industry ...

Fashion network, as the name implies refers to the use of network platform for China's fashion Enterprise services. We will position fashion as: apparel, shoes and hats, home textiles, leather goods, bags, jewelry, cosmetics, perfume, jewelry, watches and other life necessities with high taste value, for the fashion enterprise to create a include news, business, colleges, people, brands, trends, investment ... Information window to help them get information and deliver business offers.

A difficult starting process

Fashion network operation Director Guille told me that in the three months of fashion online line, we are still struggling for website traffic. Every day looking at the statistics of the dozens of IP, just on the 100 PV, you do not know our heart is very low, good sadly. This is like you pour feelings, painstaking effort, pay all the labor to do a thing, found that it did not let you satisfied, you will feel really good disappointment in the heart.

Industry website must be king, this is the rationale. We believe this, so we are everywhere to collect information, release information, contact businessmen, hope cooperation. But when your website has not been recognized by anyone, who will be happy to cooperate with you to send the information to you? Businessmen are interested in the interests of the people, they do not see the obvious "money" under the scene is difficult to work to achieve cooperation. We only "moved" some articles and information on the Internet to reach an informative table. However, such content is difficult to be identified by search engines, can not be in search rankings to achieve the ideal location. No very good search traffic, the site IP every day stare stare at a few, dozens of. No good traffic and rankings, businesses are unwilling to cooperate with you. "Hey ..." here, Guille feeling a lot, not by a sigh.

Difficult business process

Fashion Network operation Director Guille: "Any website, the most test operator is profitability!" How to quickly realize the profitability of the website, how to achieve a stable profit, this is a very complex and long-term process. ”

The profit model of the industry website has many kinds, below is the common profit situation.

1, the basic profit model of the industry website is a member + advertisement, which is also a profit model widely adopted by many industry websites at present. From the current substantial profit of the clothing site, the fashion industry membership fee can reach 6000 yuan/year above, advertising costs can reach 2000 yuan/month or more. That is, in a business there, we can get 6000 of a year's membership fee and one-month 2000 advertising revenue.

2, Enterprise Information Services.

A. Help the enterprise to build maintenance promotion website. If you can in the fashion industry only to take the corporate website construction and website promotion costs of 10%, the annual turnover can be easily tens of millions.

B. Sales agent of the network products of large companies. For example, and software companies to cooperate with sales, and shopping malls to cooperate with sales, and brand business cooperation sales, commission income is not bandits.

C, industry research reports. The fashion industry belongs to an industry where information is updated faster, and the immediacy and accuracy of information will play a crucial role in the decision making of the buyer or seller when the value of the product and the market reflect the rapid change in the industry. An industry research report like this will bring immeasurable value to the business and add a lot of revenue to the site.

D, marketing planning help. Corporate image promotion, brand building has been more and more valued, the integration of major professional consulting companies for the Enterprise is also a good fee model.

Fashion network in the industry to create a certain reputation, businesses will be willing to actively or passively pay fees to achieve publicity purposes. But "fame" is not so easy to come out of Ah! This can be a line online to do much work Ah!

We sent staff to major shopping malls, supermarkets, rallies and even the streets to distribute leaflets, and in each of the slightly larger community to put up the banner, pull up banners. These jobs, though simple, are just as tiring.

Chengdu has an internationally renowned "Golden Lotus clothing Wholesale City", where we have been squatting continuously for one months. Every day 9 o'clock in the morning to the company, the team simple to open a meeting, arrange a job, then bring publicity materials to rush past. We run on the first floor, the first floor of the hair, the leaflets and business cards have all been sent. There are interested in, we on the spot vivid talk, no interest, we immediately flash people, the next day let other colleagues to go. Hey ..., speaking here, Guille smiled, "Do the market is the case, the customer rejected you the same day, does not mean that the next day will reject you."

At the beginning of contact with the mall, we are very "honest", the site of the situation 1510 told them. "Fashion Network is a new station, it is still in the initial stage, there is not much traffic, online access to business opportunities are less." Perhaps it is this sentence, so that customers have a wait-and-see and hesitation, they either said no cooperation, or direct statement: and other sites to develop the cooperation.

This has also caused one of the reasons for the difficult start.

The difficult process of development

Fashion network can not be regarded as a small well-known, the country so large market, we are still only in the Chengdu apparel industry mixed a face cooked it. The road is still long!

However, at least our team is still very confident, there are already businesses through our understanding and analysis of the industry, and we reached the first batch of strategic cooperation. This is a good start, I believe in our own continuous efforts and customer example, more businesses will become our loyal customers, and we work together for the fashion industry to do market development.

Chengdu Market is our first goal, and so we take down the market in Chengdu, 10%, we will go to Zhejiang, Shenzhen to visit, and then the local office, looking for local excellent partners to create a fashion network of local industry platform.

Do not underestimate the number of these 10%, this is a very large amount of Oh! In Sichuan Enterprise Information Network inquiries after the industrial and commercial registration of apparel Enterprises have at least tens of thousands of homes. For example search keywords: apparel, the results show in the name of the company has two words of clothing, there are 1008; Search keywords: clothing, the results show that the name of the enterprise has two words of clothing 1262; search for keywords: leather goods 55, 105 ornaments, home Textiles 28, sports 172; leisure 722; Industry 15,206. Even excluding some non-apparel companies and a number of repetitive companies, there are at least tens of thousands of companies in the industry in the Sichuan region.

You think, in Sichuan alone, the clothing industry has tens of thousands of enterprises, then, the whole of China? Hundreds of thousands of, millions of of the apparel companies waiting for us to develop. What a huge and seductive piece of fat?!

and VC Contact process

Guille said that the site is not very popular VC well, I see a lot of websites have claimed how much investment they have. In fact, China's fashion network has contacted VC, in the first two months, there is a Zhejiang and Shanghai companies and we contact, said to invest in the company. I'm glad to hear it. It is certainly a pleasure to get an investment and I am willing to get more money to develop this platform. But what they said after a sentence, said to be fully purchased, bid 1 million-1.5 million. I am dizzy, this is not the equivalent of the site to sell it?

This website is our entire team's painstaking efforts, does not say inside spends how much funds, how many manpower, the financial resources, simply says the sentiment, we invests many. Of course, at this price to sell the site, we can accept, because from a commercial point of view, the fashion network is not a very good platform, but also need more development. To Teng Xun qq to say, originally also only bid 1 million, but no one has the vision to buy, now want to buy but can't buy. Haha ..., Guille smiled and said, "If I had known Tencent could have developed this way, I would have bought him to rob the bank."

After the joke, Guille calmed down, said, can only say that the ownership of the site completely to each other, we feel that there is always a gap in the heart, this is emotional problems. Perhaps, keep the website to continue, is our only way out.

PostScript

Leave the fashion net, recall the words of the operation Director Guille, Lenovo now the internet's ups and downs, I know, he is a dream person, is also a heavy emotional person. Fashion network development, inseparable from such people to operate, to operate, to grow. Or, to borrow his words, to keep the site to continue, it really is their only way out.