China Internet welcomes opening year or new upsurge of innovation

held in Beijing

Third-party developers of China's internet have survived the cracks for years. Recently, they found themselves "Sweet cakes"--as the Internet barons announced their "openness", the olive branch in front of them increased precipitously.

On the May 31, the first Internet opening conference held in Beijing brought together more than 800 enterprises, including E-commerce, games, software, mobile phone applications and VC companies, which accounted for the vast majority of third-party developers. Under the theme of "opening, merging and promoting development", they explored the future of China's Internet opening.

There is a consensus emerging: 2011 will become the first year of China's internet opening, a new wave of innovative climax is coming.

From "Jinwucangjiao" to "User sharing", "open platform" becomes new competition strategy

In fact, since the second half of last year, Sina Weibo, Shanda Online has begun to test water "open". Into this year, Taobao, 360, Tencent and so on have also opened a comprehensive open strategy, for a time, "open" to become the Internet's hottest vocabulary.

"Open platforms are becoming a new battleground for internet giants," he said. "It is said by insiders.

Industry analysis, now the Internet has entered a focus era, traffic began to focus, user habits are gradually formed. Who can attract huge amounts of traffic and hold huge users, who control unlimited business value. However, the user needs diverse, and changes quickly, the force of a family is difficult to meet the unlimited demand, but also difficult to prevent users from being diverted. The future, who can change the needs, expand supply capacity, who can continue to maintain the advantages. And open, become the inevitable choice to deal with this problem.

"Currently 360 open platforms on the number of applications have exceeded 100,000, add 30 per hour, add more than 600 daily." "The data presented by Qihoo 360, chairman of Zhou, show the growth opportunities and dynamism that open to the platform," and only openness is the main theme of the next 10 years of China's Internet development. ”

From this year onwards, the battle for open platforms will go into overdrive, according to Yanping, general manager of Dcci Internet Data Center. "For internet companies, openness is a high-speed road." ”

From ants to elephants, small and medium innovation forces to help push Internet innovation

Compared with foreign countries, the biggest problem of China's Internet is the lack of innovation and vitality. Due to the lack of open support and insufficient traffic and user support, many excellent entrepreneurs in China are in a disadvantageous position compared with large companies in competition. "Zhou said.

And open, just can give innovative entrepreneurs to provide their most needed resources-users. 670 million Tencent QQ users, 370 million Taobao users, 345 million 360 active users ... The opening of this round is expected to be a fertile ground for innovative entrepreneurs.

In order to attract more developers to join, the platform also introduced a series of incentives: Taobao announced that the next 3 years will invest 300 million to support the development of Third-party Partners, 360 also proposed to set up a 100 million Yuan developer Incentive Fund and 1 billion yuan 360 innovation investment fund.

In this case, entrepreneurial innovation can be more easily activated, thus promoting the entire Internet industry innovation. As Wang, CEO of the United States, said: "In the Open platform era, the application business can only grow more focused." ”

Clear and transparent industry rules are key from confrontation to win

Of course, with the internet bosses have made "open" posture accompanied by, not all praise, the voice of doubt.

Is it open or false? What resources can you use to share? It also has the relevant application platform how to do both "athlete" and "referee"? How to determine the partitioning pattern and proportion with the third party developer, how to prevent the developer's intelligence from being "cloned"? ......

This series of question marks are waiting for the platform and application developers to find the answer.

In this process, the establishment of a clear and transparent industry rules, become the key, and the two sides should also abandon confrontation, in order to win the spirit of mutual cooperation and seek future development.

There is no doubt that openness is a general trend. It is vital that China's internet industry can take this opportunity to open a new decade.

"The open Internet will help to enhance the domestic Internet industry's independent innovation capability, and promote the national information industry to achieve a new leap, which also requires our Internet enterprises not only to independent innovation, but also the spirit of solidarity, mutual benefit and sharing and ideas." The spirit of the Internet is participation and sharing. Huang, vice chairman of the China Internet Association, said. (Zhang Yixuan Chen Yu)