China Mobile walks down the altar

Absrtact: Recently, to participate in China Mobile official microblogging operation discussion, feel the following: 1, pay attention to the voice of the Internet, especially netizens to their views, 2, more attention to the efficiency of communication, Mandarin less, the meeting time is short. In fact, in the early days of developers Big

Recently, to participate in China Mobile official microblogging operation discussion, feel the following: 1, pay attention to the voice of the Internet, especially netizens to their views, 2, more attention to the efficiency of communication, Mandarin less, the meeting time is short.

In fact, in the recent developer conference, its President Li changes caused the participants to discuss: first, the tone of the conversation is easier than before; second, do not avoid sensitive words, third, bureaucratic less, "grounding gas" statement more.

Over the past few years, China Mobile has been talking about the transformation of the Internet, tossing the instant messaging (flying letters), search (Pangu search), Micro Bo (139 community) and other products, however, these Internet products are not aborted, is half dead, why repeatedly failed?

The reason is the internal and external causes: 1, internal, state-owned enterprise system problems, such as, fly letter began to telecom and Unicom users are not open; Do not do content of the gene, the user experience is poor, 2, external causes: Tencent, Baidu and other Internet products, in the user experience far beyond their own fist product.

Therefore, this year, China Mobile constantly in the "washing" body of those decadent things, constantly in the "find" their own position.

First, strengthen the function of the nine major bases. In fact, whether it is the Internet, music, location or reading base, the business is all done by internet companies have failed or are in progress.

Second, imitate the management and operation of Internet company. For example, an internet company will be set up to operate independently, and even personnel issues will be configured by internet companies to try to circumvent the institutional shackles.

Third, learn from the open mode of internet companies. For example, the establishment of a special micro-blogging department, to build their own media platform, in the external dissemination, the public relations company to break the mode of agency, the News Center to participate in the media, trying to improve their voice right.

Its four, uncharacteristically, active on 4G. We see that mobile this year so active push LTE, this and traditional China Mobile conservative, introverted does not match. Not only is TD speed too bad, and 4G network speed, more important is to rob the mobile internet market needs.

The Internet's blood, which China Mobile has been injecting for two years, is the biggest in 2012 and may be bigger in 2013. And why? 1, this year, Tencent Micro-letter up, voice and SMS business down significantly; 2, similar to flying letters, micro-BO, search and other business is about to die; 3, in the industry chain of discourse right quickly by Tencent Baidu and other internet companies replaced; 4, Sprint, the third-largest U.S. network operator, was On the one hand, survival pressure, on the other hand, defending the dignity of the world's first operators.

China Mobile walked down the altar, becoming the epitome of China telecom operator Nirvana, in the passive transformation of the Internet, in the passive cut their long braids of decay.