China push smartphone into civilian era

Reporter: According to 51 Golden Week released data show that 3C products in the large sales of the situation is very hot.　　Could you give me a brief introduction?　　Zhang De: 51 Golden Week, the big 3C product promotion started the computer, digital, mobile phones and other 3 C products 51 promotions, most products prices reached the lowest point since the listing, robbed a lot of traditional home appliances "thunder." Grand Central tower new live Pavilion 3 days, gathered in the capital almost all want to buy home appliances consumers, with "surging", "crowds" and other words to describe, not a bit too.　　According to the rough statistics, each time during the celebration, the guests were nearly 200,000 people. More than 60% of consumers came to the new live pavilion in the tower, are to be in the largest stores in a one-time need for home appliances ready, but more consumers are first by 3 C products to attract the pace, not only to enjoy the absolute value of the price, there are rich gift gifts. Central tower Comfortable shopping environment, complete goods, the value of the discount to the public to enjoy the shopping fun.　　In addition, the foreign tourists to the capital also like to buy mobile phones, digital products as a souvenir after the trip gift.　　Reporter: All along, as the "capital first shop" in the new live pavilion in the communications and other 3C category sales of innovative, to the other flagship store in the marketing of the other can learn from the experience?　　Zhang De: The new live hall in the tower with real sales data, to become the home appliances store in China is truly the king of a single shop, proof of its not shaken domestic home appliances store leading position, highlighting the King style! The new live Pavilion in the tower every time to a low price surprised to shake the capital, each of the crazy promotions, all for the public to bring a luxury home appliances luxurious feast, real special offers and wonderful home appliances experience let the new live pavilion in the tower in the home appliances market ahead.　　10 categories, no exception to the ex-gratia attack, 3C is in which the emergence of a rush to buy a frenzy!　　Through long-term accumulation of resource advantages and meticulous preparation, gathered all the advantages of resources, manufacturers signed an exclusive agreement with large and medium-sized, providing a variety of new live in the tower exclusive special models, to the largest range of concessions for the vast number of consumers to provide a home appliances feast. Hundreds of well-known brands together to sign the sale, in ultra-low prices on the basis of the promotion of preferential promotional activities, 3C prices below the market price, quality is higher than Zhongguancun, quite praised by consumers. We and manufacturers of efforts, so that customers enjoy in other stores can not compare the concessions.　　In the unprecedented super ex-gratia, the new live pavilion in the tower to create the strongest promotional frenzy, each time to create sales nationwide home appliances stores new record. Reporter: I heard that as early as last year, the big mobile phone sales in the capital of the store in the top.　　What do you think of the competition in this aspect of home appliances and professional stores? Zhang De: The change of digital product channel, is step the traditional home appliances "follow the footsteps". Mobile phone channels will inevitably move to integration, from decentralization to concentration, but the process will be longer. In this process, the promotion of home appliances 3C stores can not be ignored. But the idea of consumers buying mobile phones entirely into home appliances stores requiresWant a process. At present, the mobile phone professional store has not been too much impact. Because the mobile phone market is still growing fast, is in the harvest season, "cake" more and more, enough to let home appliances 3C stores and professional mobile phone stores at the same time growth.　　But home appliance stores and some manufacturers signed the "underwriting" cooperation, has been to low-cost mobile phone professional stores have a certain impact.　　Despite the symbiotic coexistence of the two in the next two or three years, but home appliances stores more vitality, faster growth, the reason why has not played a major influence, just enter the time is not long, through talent training, familiar with the industry, the introduction of cooperation, home appliances 3C store in mobile phone performance, one day will exceed the professional stores. Journalist: After entering the 3G era, the demand for smartphones has increased markedly for ordinary people.　　How will the medium and the medium deal with this change? Zhang De: At present, China's internet users have reached 404 million, which often use mobile phone internet users as high as 233 million people, which brings great development opportunities for smartphones. In addition, the operator's tariff adjustment makes the use of mobile Internet users to increase significantly, thus driving the overall increase in smartphone sales, the recent smartphone sales accounted for the overall mobile phone sales of 45%. The smartphone market will continue to grow as more low-end smartphones continue to go public, with more devices to choose from.　　At the same time, price competition will become increasingly fierce. Large and medium-sized large-scale collection of smart phones, accounting for 50% of total mobile phone purchases, covering the three major operators near the hundreds market mainstream smartphones, and nearly hundreds smartphone will be below the market price of 30% in the big sales.　　Large and medium-sized such a big single purchase will promote the smartphone into the era of civilian.　　Reporter: As the three major operators of the in-depth cooperation partners, how will the large and medium-sized to give full play to their own resources, to the capital city people bring more concessions? Zhang De: In the big center around the store scale development and the single store benefit simultaneously, from the store management to the commodity management transformation, in the intense competition market environment, the big medium sale still maintains the high speed growth, has achieved the remarkable achievement.　　Large and medium-sized successfully held a number of large-scale promotional activities, major holiday sales, without exception to walk in the city's competitors in the forefront, occupy more than 40% of Beijing's market share. 2011 will be a key year for Beijing to create brilliance and maintain its leading competitor. To this end, large and medium-sized will adhere to the "Open big shop, open a good shop" to a broader store layout, to create a concept of Beijing service, and continue to maintain rapid and effective expansion of the network and single store business efficiency of the two strategic objectives of continuous improvement. Medium and large will focus on increasing the number of new open stores, all year strive to open 30 new stores. Within hundred kilometers of Luanping, Sanhe, Xianghe, Bazhouy, Langfang area will be entered into the area, the above region this year to select 15 stores.　　Further consolidate the existing stores in the suburbs and counties, Daxing, Miyun and Huairou, and carry out appropriate and reasonable encryption, at the same time, to Tian Tong Yuan, Huilongguan, Chaoyang Road and other large residential areas will continue to increase the number of new stores, better serve the surrounding residents. While the network expands, pay more attention to the improvement of the quality of single shop management, to this end, large and medium-sized will take a number of major measures: continue to implement the store's reload, upgrade upgrades, through the store's wealth of goods and professional operating environment, quality service will be big in the store to create consumer electrical life of choice, enhance consumer loyalty.　　Boost sales growth and profitability by introducing new categories and improving existing category structures. In consolidating the advantages of traditional electrical appliances on the basis of the big and medium-sized will vigorously strengthen the 3C category of sales, to create a more comprehensive and stylish 3C-oriented stores.　　2010, the large 3C category sales accounted for more than 40%, in the next few years, strive to improve to close to 50%. Reporter: In the future, the medium and large in the communications and even the entire 3C category of sales plan?　　What do you think is the development trend of the new era home appliance stores? Zhang De: Operators of 3C products, not only have zhongguancun and other traditional electronic stores, as well as in the complex, Di-Tong, the grand three cell and other professional chain stores and home appliances stores. As a result of the impact of Shanzhai, merchants increased mobility and other factors, Beijing people buy digital products to zhongguancun habits are changing. Now some operators in Zhongguancun reservation counters that the entity shop is only with the sale of shop.　　With the traditional electronic stores fragmented business is shrinking, we through a large single procurement, underwriting and other ways to divert the traditional electronic store customers. The medium and the medium will select in all stores the partial location good store to make the 3 C flagship store.　　As the most important business growth point in the future, 3C business will occupy more and more important position in the future business structure of large and medium electric appliances. The core competitiveness of home appliance chain Enterprises is mainly embodied in the supply chain, management and service. Supply chain: the need for suppliers and chain enterprises to establish strategic partnership, on the basis of mutual trust, this cooperative relationship is increasingly rich, in addition to information sharing, marketing cooperation, but also the development of its own brand and other forms. There should be innovation in management, business ability, and so on, and this kind of innovation has a high requirement for enterprise's organizational ability and executive power. There are also customer service, which is mainly embodied in the brand's reputation, visibility, customer grasp and customer data collection and other elements.　　Who can build differentiated competitive advantage in these aspects, in the future competition will be strong. Morning News reporter Shu Tong