China Yee Kang August data: Music video TV Super TV market share continues to climb in a straight line

Recently, the third party market research institutions in the latest monitoring report showed that the 1-August, LCD TV sales 28.19 million units, down 6.6%, retail sales 98 billion yuan, down 13.2%, and traditional color TV brand market accounted for the continuous contraction in sharp contrast is, The video TV Super TV market accounted for a continuous high-speed expansion. From the annual sales volume, this 1-August, the video TV Super TV from the first quarter of 1.83%, 2.77%, 3.62% soared to August 5.82%. From the brand-name sales rankings, the music video TV Super TV brand sales ranking has successfully ranked among the top 6, and the 5th gap is narrowing month. According to the Austrian Dimension data show, August Super TV online sales accounted for 27%, in all color TV brands ranked first. This year, the Super TV has been occupying the throne of online sales, online sales accounted for the stability of more than 20%, or even more than 30%. This also means that, on average, one of the 4-5 TVs is a super TV. In fact, this year the Super TV has also almost included 39-inch, 50-inch, 60-inch, 70-inch total TOP1 items, a grand slam. September 19, "Fan Festival", le View Mall Super TV sales of 100,000 units, accessories over 40,000 pieces, the total sales amount of 400 million yuan, the total number of participants over 8 million, super TV to create a Chinese television industry one-day sales, sales records, le-View mall in China, a single brand TV sales, sales records. Video TV Super TV powerful sales figures shook the entire television industry, by the vast number of consumers crazy pursuit. All this stems from the "real" super TV-twice times the performance, half the price. According to the Internet model, we have reconstructed the whole TV market pattern and led the industry change with the ecological model of "platform + content + Terminal + Application". Video Super TV market accounted for the continuous expansion of the traditional color TV brand market share of the cumulative sales from the annual volume, this 1-August, the music video TV Super TV overall maintained a sustained, high-speed growth, from the first quarter of 1.83%, 2.77%, 3.62% soared to August 5.82%. From the brand-name sales rankings, the music video TV Super TV brand sales ranking has successfully ranked among the top 6, and the 5th gap is narrowing month. (Data source: China Yee Kang Data Monitoring, 2014 1-August annual cumulative sales of all color TV brand share trend, online + offline) In contrast, from this year's main TV brand single month sales share, the traditional color TV brand market accounted for continued shrinking. The data show that January-August, including Hisense, TCL, Skyworth, Konka, Changhong, Samsung and other brands market share in the overall decline in the situation. Tcl, for example, January Tcl's market share of up to 13.8%, in recent months but the basic trend of continued shrinking, to August has fallen to 9.6% of the share. The main reason for the decline is the "intelligent" development trend of TV industryhas become increasingly apparent. In this case, the video TV Super TV will slowly erode the market share of these traditional TV companies. Le view Super TV online sales of the first network to buy every 4-5 TV is a super TV data show that the AUGUST Super TV online sales accounted for 27%, in all color TV brands ranked first. This year, the Super TV has been occupying the throne of online sales, online sales accounted for the stability of more than 20%, or even more than 30%. This also means that, on average, one of the 4-5 TVs is a super TV. (Data Source: The Austrian Dimension Data monitoring, 2014 2-August video Super TV online retail volume share just past the "919 Fans Festival" Music to change the "Tuesday spot Day" 12 o'clock open purchase rules, will be divided into five Super TV open purchase, four "9.19" second kill activities, A total of 100,000 super TV all sold out in one day, accessories sales exceed 40,000, the total sales amount of 400 million yuan, the total number of participants over 8 million. Super TV created the Chinese television industry one-day sales, sales records, le-View Mall in China, the Chinese company to create a single brand TV sales, sales records. And in addition to the sales in the Lok View Mall, music TV Super TV in the third party platform sales are also very hot, has become the day Cat Mall and Jingdong Mall's champions brand, indicating that music has firmly grasped the electric business channel. Le view Super TV products long-term monopoly of all sizes segment sales champion beyond the 3S brand in the Yi Kang data display, from the list of single product sales, this January-August, the full range of video Super TV products continue to maintain the same length, the same type of television sales champion, almost 39 inches, 50 inches, 60 inches, 70 inch all TOP1 single goods, basically the music video TV introduced every single item will become the explosive product. Take August as an example, the two 50-inch video Super TV product performance exceptionally eye-catching, S50 air and X50 Air respectively accounted for the same size color TV market share of 10.92% and 7.7%, led the same size model sales Crown runner-up. In the 60-inch section, the video TV Super TV x60s sales more than 10682 units, accounting for more than the same size color TV market share of more than 19.22%, far more than the ranking of the 3S foreign brand Sharp, Samsung, Sony. (Data source: China Yee Kang Data monitoring, August 2014 50-inch color TV best-selling model (data source: In the 60-inch color TV best-selling model) in view of the video Super TV line under the full channel of good performance, as well as the continuous sales of each item, there are institutional forecasts, According to the current growth rate of 2016, the super TV sales will likely reach the previous relevant media estimates of 8 million, then the video TV will be ranked first in the industry. Video Super TV breaks Hong Kong's sales record Global strategic acceleration October 9, the first official video TV Super TV sales in Hong Kong, 1000 X50air only 9 minutes and 38 seconds all sold out, once again subvert the history of Hong KongSales record for Smart TV. Hong Kong, which is a blockbuster, is a success in Hong Kong, which means the integration of the vertical industry chain. To better suit the viewing habits of Hong Kong residents, the X50air, which was launched by the Hong Kong Music and Video mall, was specially equipped with the UI version of Hong Kong, adopted all the traditional interfaces, and created a diversity of local content for Hong Kong users. It is understood that X50air Hong Kong's standard price of 4999 (NET machine price) + 0 yuan (complimentary video TV version of the first December service charge) + 1188 HKD (music video TV version of 12-month service charge). Le Vision is not only the first video site to launch a super TV, it is also the first company to announce that the business model is to be replicated overseas, and it is understood that at present, the music view has set up subsidiaries in Los Angeles, Silicon Valley, Canada and Hong Kong, and Hong Kong will be the most important command center for the overseas strategy in all its overseas strategies.　　The success of the Hong Kong station is therefore of strategic importance to the overall overseas programme. Video Super TV led the smart TV into the performance era and the eco-era video TV Super TV powerful sales figures shook the entire television industry, by the vast number of consumers wildly sought after. All this stems from the "real" super TV-twice times the performance, half the price. The first is "goods true". Prior to the launch of the video TV Super TV, performance was not an indicator of the user's choice of TV. But today, Smart TV has become a home entertainment center, taking on "see, play, use" and more missions. Super TV industry in the first to achieve full 4 of nuclear, twice times the performance of the same size, the same type of products. 4 Nuclear ultra-high performance configuration, set up the mainstream size of smart TV performance benchmarking, and refresh the selection of smart TV standards, from this before only select the screen, into the choice of UI interactive system and content, software and hardware perfect combination of large-screen ecosystem. The second is "price real". le-View Mall is the first intelligent hardware platform, based on fan interest and music as the ecological social power platform, China's top ten Web sites. Unlike traditional channel dealers, le-view TV insists on BOM pricing, the use of CP2C mode to achieve the integration of manufacturers, to cut marketing costs, channel costs and unreasonable brand premium, will be "twice times the performance, half the price" of products, the entire process of direct access to users, creating a vertically based on the industrial chain of "everyone electric quotient" mode. To sum up, Super TV considered the Chinese use of TV habit, through technological innovation to the user to bring a lot of convenience, in the price, Super TV through its own brand own electric dealer, cut off the unnecessary brand and channel premium, so that users get affordable, super TV built "platform + content + Terminal + Application" ecosystem, Redefining the TV, making the Super TV the national favorite TV. Super TV is rewriting not only market share, but also the value of the whole industry. For television companies, selling a product is not equal to having a user, really can stick to the user is a continuous, personalized content, the enterprise and the user to form a virtuous circle of content interaction. At present, the music video TV isis along this path in the development, it first layout the content domain then expands to the television hardware, the television product is for the content paving, in a sense, the music sees the operation is not the product, but the user resources. Music-vision subversive innovation is not simply relying on technology, more user experience and business model. Music to the user to create a greater value of the viewing experience and the new game play, in order to create subversive innovation opportunities, to promote the television industry to move forward momentum.