China's e-commerce is entering the Take-off inflection point, the economic crisis into a ripening agent

"As if the game started in 2003, China's E-commerce is entering the turning point of Take-off." "December 17, 2009, in 2009 China e-Commerce Innovation and Development Summit Forum, SHOPEX President Li Jongwei to our correspondent."

As a service company that provides business management software for online shop, Shopex, the "seller of Water" in the e-commerce gold rush, witnessed the growth trajectory of e-commerce. 2007, in Shopex customers, the highest annual turnover of only 4 million yuan, now the annual turnover of hundreds of millions of customers.

Meanwhile, Shopex's annual income rose from 5 million yuan last year to 20 million yuan this year. "Despite the 4 times-fold increase, we are lagging behind some good sellers," he said. Li Jongwei said sales of some of the bags had increased nearly 40 times-fold last year.

Analysys International published the latest "China online retail market Trend forecast 2009-2012," the 2012 China online retail sales market will reach 713 billion yuan, the proportion of the entire retail market will reach 3.5%, 2014 is expected to exceed 5%, ahead of the Ministry of Commerce to "Twelve-Five" Development planning expectations.

In stark contrast to the general slump in traditional industries, this has been in the financial crisis of the past two years.

Economic crisis ripening Agent

The 24-Year-old is one of the witnesses to this counter-cyclical growth.

2006, before and after the traditional offline operation of his wife's support, began to try to online sales line factory production of perfume products. In 2008, he found that online orders began to grow fast, from the initial thousands of yuan a week to a hundred thousand of Yuan a week, "This burst surprised me, and then began to do all the E-commerce".

Because of its own factory in Guangzhou, the Great Wall has taken a way to maximize its sales agent, the wholesale of their perfume to Taobao, excellence and other E-commerce platform for large sellers, and then sold to consumers. It is reported that the wholesale volume has reached tens of millions of yuan this year.

LU Great Wall that this unexpected outbreak in addition to their own product positioning, the economic crisis is driven by an inducement, because consumers pay more attention to cost-effective products, he put most of the products priced in 200 yuan, won a good reputation.

Lu Great Wall is just one of the best sellers of many products, in the past 2 years of economic crisis to help push, from Beijing east, Vancel such a large shop, to the ant Xiong type of small sellers, have made several times the sales growth, some prominent large sellers also attracted the favor of the public venture capital. In contact with VC, the LV Great Wall Hope not only to find funds, but also to improve their management and sales of VC ability.

"He actually pioneered a b2b2c model that suits him. Li Jongwei said that, in addition to the big sellers such as the LV Great Wall, more than 3 million small shop is actually more basic e-commerce, they meet the needs of consumers in the economic crisis of various levels of demand, and China's netizens, short supply chain of national conditions just suitable for their growth and development.

According to Eric Consulting COO Ranking statistical judgment, China's E-commerce started in 1999, in 2000, the outbreak of the Internet, the birth of a group of e-commerce companies have survived to date. 2003 is a turning point of China's E-commerce, 2007 and 2008 is China's online shopping market, the forecast of 2009 E-commerce Market size of 238.8 billion yuan.

At the same time, since 2007, some segments of the internet industry such as portal advertising are also in decline, but the online shopping market has continued to grow.

SNS Docking Electronic Commerce

The geometrical growth of e-commerce has brought a breakthrough to the transformation of the existing Internet industry, among which SNS and electronic commerce have become a new hotspot. Not so long ago, Facebook, the main revenue from community advertising, has entered the brewing stage of the IPO.

"China's internet is moving from entertainment to commerce, and in such a transition, is there a new generation of online advertising models that transcend portals and search advertising?" Tianya President Xing told reporters that the first generation of portals opened the era of Internet advertising, the second generation of search advertising also created tens of billions of of the revenue, the next Community model of the zone will create a new area, which is worth exploring the direction.

Analysys International believes that, in addition to the financial crisis catalysis, the traditional economic comprehensive Internet is the key to the long-term prosperity of E-commerce, the internet has gradually become China's core consumer groups more important consumer channels, online shopping users more consumption habits gradually migrated from the line to the line.

The outbreak of online games for the Internet played a brand of entertainment, and 2000 years ago, compared to the virtual heat, today's online shopping outbreak of the real impetus of the internet business.

According to the Iris inquiry, in the past few years the Chinese online shopping market is relatively single purchase, and recently included clothing, cosmetics, furniture and many other markets, many netizens have basically no longer go to the traditional channels of shopping, the whole purchase is also constantly rich, the first-line city is still the network shopping center City, the future coverage will be expanding

It is noteworthy that the LU Great Wall in the business of E-commerce is the biggest bright spot, business-to-business is still affected by the economic crisis, the 2009 growth rate fell by 18% compared with 2008, but Analysys International forecast, the next three years, China's business-to-business growth will be increased to 2012 China online scale will reach 10.1 billion yuan.

This kind of pattern and the change also formed the Tianya Docking electronic commerce reality environment.

"Business-to-business transmission has turned into the spread of the message, from the information age into the referral era, the focus on opinion leaders." "Xing said, so he hoped that the Tianya become a comprehensive three-dimensional community platform, with the community's word-of-mouth influence to achieve specific business value, in addition to a complete community with individual residents, there should be corporate citizens, they can enter the enterprise space," as a subject of independent dissemination of information services, This is the future long-term strategic positioning and vision of the horizon.

According to the introduction, in addition to two years ago seven days Hotel E-commerce system stationed in the Tianya, Mercedes-Benz, Kelan Diamond, Li Ning, Emei Shan tourism brands have been stationed in succession.

"From the desire to initiate, to collect information, to choose whether to buy, to draw judgment, the final evaluation, users often buy through these five stages, in the traditional sales model, this is a long process." Tianya Senior Vice president Yulijuan said, but when the community and E-commerce combined, corporate communities can be easily completed one-stop.